Kadambari Modhave

Owned end-to-end CRM and lifecycle campaigns for Deliveroo UAE, including strategy, segmentation, copy, build, QA, launch and reporting across email, push, in-app and WhatsApp. Led a multi-phase partner brand campaign that improved orders week over week and conversion across multiple weeks. Built automated lifecycle journeys in Braze for new, active and lapsed customers using behavioural segments, and ran A/B tests on messaging, offers, timing and channel mix with reporting in Looker, Snowflake and GA4. Co-built the quarterly marketing roadmap with Commercial, Partnerships, Creative and Data teams.

Led content strategy and SEO for a leading consumer app, producing market news, explainers, newsletters, web stories, product pages and FAQs. Drove 1M+ organic Google Discover views and grew organic traffic by 27% within four months. Improved onboarding flows and landing/product pages with Product and Design, increasing engagement and reducing bounce rate. Built automated lifecycle journeys for onboarding, activation, retention and win-back across 100,000+ users, shaping a trustworthy brand voice for complex financial topics and improving open/click rates through A/B testing.

Ran end-to-end campaigns and product marketing for accounts, investments and trading products, integrating CRM automation with acquisition funnels to improve conversion to activation. Wrote and published home pages, product pages, landing pages and FAQs aligned to brand and regulatory standards. Conducted content audits and SEO updates to keep pages accurate and discoverable, managed campaign budgets and briefs, and supported events and partner activations.