Kagiso Thabang Moloi

I worked as a Graphic Designer and Motion Designer on the creation of a clothing and sneaker line for a New York City-based hip-hop artist, developing a bold, culturally relevant brand that blended music, fashion, and street identity.
The project began with building a strong creative direction rooted in urban culture, music influence, and the artist’s personal story. I developed the visual identity for the line, including logo design, custom typography, and graphic systems that could live across apparel and footwear. The aesthetic leaned into raw, expressive design—combining street-inspired textures, layered graphics, and statement visuals.
As a Graphic Designer, I created designs for a range of apparel including hoodies, T-shirts, caps, and accessories. Each piece was designed to feel authentic and wearable while still making a strong visual impact. For the sneaker line, I developed unique colorways, material concepts, and branding placements that aligned with both current streetwear trends and the artist’s signature style.
On the motion side, I produced animated content to support the launch campaign. This included teaser videos, logo animations, and social media visuals designed to build hype and engagement. I used fast-paced edits, glitch effects, and rhythmic timing inspired by the artist’s music to create a cohesive connection between sound and visuals.
I collaborated closely with the artist and marketing team to ensure the designs reflected the brand’s voice and resonated with its target audience. The final outcome was a cohesive fashion line supported by strong visual storytelling—positioning the brand as both a style statement and a cultural expression.
This project highlighted my ability to merge branding, fashion design, and motion into a unified creative direction that connects with modern audiences.

As a Graphic Designer and Illustrator, I was commissioned to develop a custom mascot for a football club, aimed at strengthening the team’s identity and deepening fan engagement.
The project started with research into the club’s history, values, and supporter culture. The goal was to create a character that fans could emotionally connect with—something bold, memorable, and representative of the club’s spirit. I explored multiple concepts, focusing on strong, expressive forms and dynamic poses that conveyed energy, confidence, and competitiveness.
As an illustrator, I crafted the mascot from initial sketches through to a refined vector artwork. Particular attention was given to silhouette, facial expression, and body language to ensure the character remained recognizable across different sizes and applications. I used clean line work, balanced proportions, and a strong color palette aligned with the club’s branding.
From a graphic design perspective, I integrated the mascot into the club’s broader visual identity. This included adapting the character for use across jerseys, merchandise, social media graphics, and promotional materials. I also created variations of the mascot—such as simplified icons and expressive poses—to increase flexibility in different contexts.
The final deliverable was a versatile mascot system that could function as both a standalone brand asset and a core part of the club’s identity. It enhanced the club’s visual presence while creating new opportunities for storytelling, marketing, and fan interaction.
This project showcased my ability to merge illustration and branding into a cohesive, impactful design—bringing personality and life into a sports identity.

As a Senior Graphic Designer, I led the development of a complete brand identity for RICHWOOD BRAHMAN, a premium cattle ranch specializing in high-quality Brahman cattle.
The goal of the project was to create a strong, recognizable identity that reflects the ranch’s heritage, strength, and commitment to excellence in livestock breeding. I began by exploring visual concepts rooted in agricultural authenticity, drawing inspiration from ranch culture, livestock markings, and traditional western branding techniques.
The final logo system featured a bold, iconic Brahman head mark paired with a sturdy, timeless typeface. The design balanced ruggedness with refinement—positioning the brand as both grounded in tradition and elevated in quality. Careful attention was given to line work and silhouette to ensure the logo remained impactful across various scales and applications.
I developed a cohesive visual language around the logo, including an earthy, natural color palette, strong typography hierarchy, and supporting graphic elements that reinforced the ranch’s identity. The system was designed to work seamlessly across practical, real-world applications such as cattle tags, signage, uniforms, vehicle branding, and promotional materials.
In addition, I created a suite of branded collateral including stationery, merchandise, and marketing assets, ensuring consistency across both print and digital platforms. Durability and legibility were key considerations, especially for outdoor and large-format use.
This project demonstrated my ability to craft a brand identity that is both functional and visually distinctive—capturing the essence of a premium ranch while building a strong foundation for long-term brand recognition and growth.