I worked as a Graphic Designer and Motion Designer on the creation of a clothing and sneaker line for a New York City-based hip-hop artist, developing a bold, culturally relevant brand that blended music, fashion, and street identity.
The project began with building a strong creative direction rooted in urban culture, music influence, and the artist’s personal story. I developed the visual identity for the line, including logo design, custom typography, and graphic systems that could live across apparel and footwear. The aesthetic leaned into raw, expressive design—combining street-inspired textures, layered graphics, and statement visuals.
As a Graphic Designer, I created designs for a range of apparel including hoodies, T-shirts, caps, and accessories. Each piece was designed to feel authentic and wearable while still making a strong visual impact. For the sneaker line, I developed unique colorways, material concepts, and branding placements that aligned with both current streetwear trends and the artist’s signature style.
On the motion side, I produced animated content to support the launch campaign. This included teaser videos, logo animations, and social media visuals designed to build hype and engagement. I used fast-paced edits, glitch effects, and rhythmic timing inspired by the artist’s music to create a cohesive connection between sound and visuals.
I collaborated closely with the artist and marketing team to ensure the designs reflected the brand’s voice and resonated with its target audience. The final outcome was a cohesive fashion line supported by strong visual storytelling—positioning the brand as both a style statement and a cultural expression.
This project highlighted my ability to merge branding, fashion design, and motion into a unified creative direction that connects with modern audiences.

As a Graphic Designer and Illustrator, I was commissioned to develop a custom mascot for a football club, aimed at strengthening the team’s identity and deepening fan engagement.
The project started with research into the club’s history, values, and supporter culture. The goal was to create a character that fans could emotionally connect with—something bold, memorable, and representative of the club’s spirit. I explored multiple concepts, focusing on strong, expressive forms and dynamic poses that conveyed energy, confidence, and competitiveness.
As an illustrator, I crafted the mascot from initial sketches through to a refined vector artwork. Particular attention was given to silhouette, facial expression, and body language to ensure the character remained recognizable across different sizes and applications. I used clean line work, balanced proportions, and a strong color palette aligned with the club’s branding.
From a graphic design perspective, I integrated the mascot into the club’s broader visual identity. This included adapting the character for use across jerseys, merchandise, social media graphics, and promotional materials. I also created variations of the mascot—such as simplified icons and expressive poses—to increase flexibility in different contexts.
The final deliverable was a versatile mascot system that could function as both a standalone brand asset and a core part of the club’s identity. It enhanced the club’s visual presence while creating new opportunities for storytelling, marketing, and fan interaction.
This project showcased my ability to merge illustration and branding into a cohesive, impactful design—bringing personality and life into a sports identity.

As a Senior Graphic Designer, I led the development of a complete brand identity for RICHWOOD BRAHMAN, a premium cattle ranch specializing in high-quality Brahman cattle.
The goal of the project was to create a strong, recognizable identity that reflects the ranch’s heritage, strength, and commitment to excellence in livestock breeding. I began by exploring visual concepts rooted in agricultural authenticity, drawing inspiration from ranch culture, livestock markings, and traditional western branding techniques.
The final logo system featured a bold, iconic Brahman head mark paired with a sturdy, timeless typeface. The design balanced ruggedness with refinement—positioning the brand as both grounded in tradition and elevated in quality. Careful attention was given to line work and silhouette to ensure the logo remained impactful across various scales and applications.
I developed a cohesive visual language around the logo, including an earthy, natural color palette, strong typography hierarchy, and supporting graphic elements that reinforced the ranch’s identity. The system was designed to work seamlessly across practical, real-world applications such as cattle tags, signage, uniforms, vehicle branding, and promotional materials.
In addition, I created a suite of branded collateral including stationery, merchandise, and marketing assets, ensuring consistency across both print and digital platforms. Durability and legibility were key considerations, especially for outdoor and large-format use.
This project demonstrated my ability to craft a brand identity that is both functional and visually distinctive—capturing the essence of a premium ranch while building a strong foundation for long-term brand recognition and growth.

I worked as both a Graphic Designer and Motion Designer on the creation of the logo and animated identity for Wild Zone, a wildlife-focused show centered on nature, survival, and untamed environments.
The project began with developing a strong visual concept that captured the raw, immersive essence of the wild. I explored a range of directions before settling on a bold, organic logo mark that combined rugged typography with subtle animal-inspired elements. The design incorporated natural textures and earthy tones to reflect authenticity and connection to nature.
As a Graphic Designer, I refined the logo system to ensure versatility across different applications—broadcast, digital platforms, and promotional materials. This included defining color variations, responsive layouts, and clear usage guidelines to maintain consistency.
On the motion side, I brought the identity to life through a cinematic logo reveal. The animation was designed to feel immersive and dramatic, using elements like environmental sound cues, dynamic lighting, and layered textures such as dust, foliage, and shadows. I incorporated smooth yet powerful transitions to mimic the unpredictability and energy of wildlife.
The motion sequence was optimized for television and digital formats, ensuring it maintained visual impact across different screen sizes and resolutions. I also created shorter motion assets for social media and promotional teasers, extending the brand’s presence beyond the main show intro.
This project highlighted my ability to merge storytelling, branding, and motion design into a cohesive visual identity—creating a logo system that is not only visually striking but also emotionally engaging and true to the spirit of the wild.

I had the opportunity to contribute as a Motion Designer on a project involving the Chicago Bulls, where the focus was to create high-impact visuals for in-game and digital fan engagement.
The objective was to develop dynamic motion graphics that matched the energy, legacy, and bold identity of the team. I worked on a range of assets including animated intros, scoreboard loops, player highlight visuals, and branded transitions for arena screens and digital platforms.
A key part of the process was translating the Bulls’ strong visual identity—iconic red, black, and white color palette, aggressive typography, and clean graphic language—into motion. I designed animations that felt powerful and fast-paced, using sharp cuts, impactful timing, and cinematic transitions to amplify the game-day atmosphere.
I also optimized all content for large-scale LED displays, ensuring clarity, brightness, and readability from multiple viewing distances inside the arena. Timing and pacing were critical, as many animations needed to sync with music, player entrances, and live game moments.
Collaboration played a major role in the project. I worked closely with creative teams, producers, and technical staff to ensure smooth integration across different screen formats and playback systems.
One of the standout aspects of the project was seeing the work come alive during live games—where motion design directly contributed to fan excitement and the overall in-arena experience.
This project pushed me to blend storytelling, branding, and performance-driven design into motion content that resonates in a high-energy sports environment.

I led the development of a comprehensive brand manual as a Graphic Designer, Motion Designer, and Creative Director for a growing brand seeking consistency across all touchpoints.
The project began with a deep dive into the brand’s vision, values, and target audience. From there, I refined the visual identity—defining logo usage, color systems, typography, grid structures, and imagery style. My goal was to create a system that was not only visually compelling but also practical and scalable across multiple platforms.
As Creative Director, I established the overarching visual language and ensured that every element aligned with the brand’s personality. This included art direction for photography, iconography, and layout principles, creating a cohesive look and feel across print, digital, and environmental applications.
On the motion side, I extended the identity into dynamic formats by developing motion guidelines. This covered logo animation behavior, transitions, timing principles, and visual effects for video content, ensuring the brand maintained consistency in both static and animated executions.
The final deliverable was a detailed brand manual that served as a go-to reference for internal teams, designers, and external partners. It included clear guidelines, real-world application examples, and do’s and don’ts to maintain brand integrity across marketing materials, social media, presentations, and video content.
This project showcased my ability to unify strategy, design, and motion into a single, cohesive system—helping the brand communicate more effectively and consistently across all platforms.

I was commissioned to work on a high-impact brand activation project in Las Vegas with Drais, where the goal was to create visually striking design assets and motion graphics for a live event experience.
The project involved developing a cohesive visual identity that could translate seamlessly across both static and motion platforms. I designed large-scale graphics including LED screen visuals, stage backdrops, digital signage, and promotional materials, ensuring consistency in typography, color palette, and overall brand tone.
On the motion side, I created dynamic animations for massive LED walls and social media rollouts. This included logo reveals, animated transitions, and loopable visual content tailored for high-energy environments. The challenge was to design motion that would remain engaging in a fast-paced, visually saturated setting like Las Vegas, while still clearly communicating the brand message.
I collaborated closely with event producers, AV technicians, and marketing teams to ensure all assets were optimized for different screen sizes and resolutions. Timing and synchronization were critical, especially for on-stage visuals that needed to align with live performances and presentations.
One of the key highlights of the project was seeing the designs come to life in a real-world environment—where lighting, scale, and audience interaction elevated the visuals beyond what’s possible on a standard screen.
This project strengthened my ability to think beyond traditional design—focusing not just on aesthetics, but on experience, motion, and audience impact in a live setting.