Motion Design Project with Chicago Bulls

I had the opportunity to contribute as a Motion Designer on a project involving the Chicago Bulls, where the focus was to create high-impact visuals for in-game and digital fan engagement.
The objective was to develop dynamic motion graphics that matched the energy, legacy, and bold identity of the team. I worked on a range of assets including animated intros, scoreboard loops, player highlight visuals, and branded transitions for arena screens and digital platforms.
A key part of the process was translating the Bulls’ strong visual identity—iconic red, black, and white color palette, aggressive typography, and clean graphic language—into motion. I designed animations that felt powerful and fast-paced, using sharp cuts, impactful timing, and cinematic transitions to amplify the game-day atmosphere.
I also optimized all content for large-scale LED displays, ensuring clarity, brightness, and readability from multiple viewing distances inside the arena. Timing and pacing were critical, as many animations needed to sync with music, player entrances, and live game moments.
Collaboration played a major role in the project. I worked closely with creative teams, producers, and technical staff to ensure smooth integration across different screen formats and playback systems.
One of the standout aspects of the project was seeing the work come alive during live games—where motion design directly contributed to fan excitement and the overall in-arena experience.
This project pushed me to blend storytelling, branding, and performance-driven design into motion content that resonates in a high-energy sports environment.