I’m a lead designer with a track record of delivering more than 200 packaging artworks for six beauty brands, including seasonal gift sets, SKUs, and POS displays for Boots Ireland. I focus on sustainability and efficiency, achieving a 52 percent reduction in plastic packaging and optimizing packaging for pallet stacking and lower shipping costs. I also pioneered visual merchandising displays for ECRM, enriching branded areas with leaflets, videos, business cards, and POS assets. I led the design of a 12-piece gift range that expanded to 42 gift sets the following year and engineered paper-based, plastic-free packaging for that line, which won the 2020 ASOS Award for New Beauty Accessory.
Over the years I have worked with Invogue Limited, Gatineau, Trigwell Cosmetics, Beautifect and The Beauty Crop, delivering packaging design, NPD packaging, and compelling brand concepts. I enjoy turning ideas into efficient, visually engaging packaging and presentations that support brand growth.
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