International brand and digital marketing professional with experience across Paris, the US (Miami), and Belgium, combining brand strategy, social media, and content creation. Contributed to global communication and employer branding initiatives with measurable follower growth and consistent brand identity across business divisions. Proactive collaborator across international teams, supporting digital communication projects, intranet content management, video logistics and production, and newsletter layout. Skilled in turning insights and competitor analysis into actionable go-to-market and recruitment employer-branding content on multiple social platforms.

Kaitong Zhang

International brand and digital marketing professional with experience across Paris, the US (Miami), and Belgium, combining brand strategy, social media, and content creation. Contributed to global communication and employer branding initiatives with measurable follower growth and consistent brand identity across business divisions. Proactive collaborator across international teams, supporting digital communication projects, intranet content management, video logistics and production, and newsletter layout. Skilled in turning insights and competitor analysis into actionable go-to-market and recruitment employer-branding content on multiple social platforms.

Available to hire

International brand and digital marketing professional with experience across Paris, the US (Miami), and Belgium, combining brand strategy, social media, and content creation. Contributed to global communication and employer branding initiatives with measurable follower growth and consistent brand identity across business divisions.

Proactive collaborator across international teams, supporting digital communication projects, intranet content management, video logistics and production, and newsletter layout. Skilled in turning insights and competitor analysis into actionable go-to-market and recruitment employer-branding content on multiple social platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Dutch
Beginner

Work Experience

Marketing Assistant (Digital Marketing & Social Media Strategy; Employer Branding) at Kaitong Zhang
April 1, 2025 - Present
Led digital marketing and social media strategy and employer branding efforts, doubling followers in six months. Developed consistent brand identity across three divisions, and delivered market insights and competitor analysis to support go-to-market strategy.
Marketing Assistant (Led Digital Marketing & Social Media Strategy) at Kaitong ZHANG PRoFESSIONAL EXPERIENCE / Vandeputte Group Belgium
April 1, 2025 - Present
Leads digital marketing & social media strategy and doubles followers within six months. Develops employer branding and ensures consistent brand identity across three divisions. Delivers market insights and competitor analysis to support go-to-market strategy.
Marketing Assistant at Vandeputte Group Belgium
April 1, 2025 - Present
Led digital marketing & social media strategy; achieved follower growth; developed employer branding across three divisions; delivered market insights and competitor analysis to support go-to-market strategy.
Global Marketing Junior Assistant (Brand Communication Toolkits & Sustainability) at Nestlé Waters Paris, France
October 1, 2023 - December 1, 2024
Supported the Nestlé Waters Strategic Business Unit rollout of Nestlé Pure Life brand identity. Contributed to global brand communication toolkits for sustainability topics (water source, biodiversity, climate change) enabling portfolio brands to leverage the toolkit for activations worldwide.
Global Marketing Junior Assistant (Brand Communication Toolkits & Rollout Support) at Nestlé Waters Paris, France
October 1, 2023 - December 1, 2024
Supports the Nestlé Waters Strategic Business Unit team in rolling out Nestlé Pure Life® and its new brand identity. Contributes to development and deployment of global brand communication toolkits for sustainability topics (water source, biodiversity, climate change) that brands in the NW portfolio can leverage for global activations.
Marketing Junior Assistant at Vandeputte Group Belgium
October 1, 2023 - December 31, 2024
Led digital marketing & social media strategy with significant follower growth; developed employer branding and standardized brand identity across three divisions; provided market insights and competitive analysis to support go-to-market strategy.
Global Marketing Junior Assistant at Nestlé Waters
October 1, 2023 - December 31, 2024
Support rollout of Nestlé Waters’ brand identity; develop and deploy global brand communication toolkits for sustainability topics (water source, biodiversity, climate change) applicable across NW portfolio.
Group Communications Assistant at Allianz Trade
September 1, 2022 - September 1, 2023
Assisted the management of digital communication initiatives, including intranet content updates and graphic harmonisation. Supported video content creation, handled filming logistics, and managed newsletter layout for different group communications.
Group Communications Assistant / Digital Communication Support at Allianz Trade Paris, France
September 1, 2022 - September 1, 2023
Supports management of digital communication projects, contributes to intranet webmaster tasks (graphic harmonisation and content publishing), helps create video content with filming logistics, and manages layout of group newsletters.
Group Communications Assistant at Allianz Trade Paris, France
September 1, 2022 - September 1, 2023
Supported management of digital communication projects; assisted with intranet harmonisation; created video content and oversaw filming logistics; managed the layout of various group newsletters.
Group Communications Assistant at Keller Williams Miami Beach
September 1, 2022 - September 30, 2023
Support marketing activities, edit flyers, manage social media communications, edit listing contracts, maintain the database and produce promotional videos to help drive business growth.
Employer Brand & Global HR Communication (Employer Branding, Social Media, Digital Communication Projects) at Allianz Trade Paris, France
February 1, 2022 - July 1, 2022
Developed and executed employer-brand content for social media (Instagram, LinkedIn, Twitter) based on a defined agenda, with recurrent reporting to analyze performance and follow trends. Supported management of digital communication projects, acted as intranet webmaster (graphic harmonisation and content publishing), and supported creation of video content including filming logistics. Managed layout and publication workflow for group newsletters.
Employer Brand / Global HR Communication & Employer Branding (Employer Brand on Social Media) at Allianz Trade Paris, France
February 1, 2022 - July 1, 2022
Develops employer-brand content for Instagram, LinkedIn and Twitter based on a defined agenda, and sets up recurrent reporting to track and analyze content performance. Monitors trends and performs benchmark studies to generate ideas and campaign proposals to promote Allianz Trade’s employer branding. Supports digital communication projects including intranet management (graphic harmonization and publishing), and participates in video content creation with filming logistics. Manages layout for group newsletters.
Global HR Communications & Employer Branding at Allianz Trade Paris, France
February 1, 2022 - July 1, 2022
Supported the management of digital communication projects; contributed as intranet webmaster (graphic harmonisation and content online); participated in video content creation and filming logistics; managed the layout of group newsletters.
Global HR Communications & Employer Branding at Allianz Trade
February 1, 2022 - July 31, 2022
Support the management of digital communication projects. Intranet webmaster tasks (graphic harmonisation and publishing content). Participate in video content creation and manage the logistics of filming; layout management for group newsletters.
Communication Intern at Keller Williams France - Fortisimmo Paris, France
March 1, 2021 - August 1, 2021
Supported a real estate team with international growth through creation of newsletters and social media posts. Produced new GIF/sticker content, created 3D virtual showings, and edited video/photo assets to strengthen the team’s communication and visibility.
Communication Intern at Keller Williams France- Fortisimmo Paris, France
March 1, 2021 - August 1, 2021
Works within Angelique Dellamano’s real estate team on international team growth through newsletters and social media posts. Creates new GIFs/stickers, 3D virtual showings, and edits video/photo assets for improved marketing output.
Communications Assistant at Keller Williams France - Fortissimmo
March 1, 2021 - August 1, 2021
Created newsletters, social media posts, GIFs/stickers, 3D virtual showings, and performed video/photo editing to grow the team internationally.
Customer Service Agent (Front Desk Student Assistant) at University of Miami - Parking & Transportation
June 1, 2019 - July 1, 2020
Provided front desk customer support for the Parking & Transportation department. Responded to phone calls and emails and assisted clients to improve customer experience.
Customer Service Agent (Front Desk Student Assistant) at University of Miami Miami,FL, USA
June 1, 2019 - July 1, 2020
Front desk student assistant for the Parking & Transportation department. Handles client requests, answers phone calls, and replies to emails to improve customer experience.
Customer Service Agent at University of Miami (Parking & Transportation)
June 1, 2019 - July 1, 2020
Front desk student assistant: assisted clients, answered phone calls, and responded to emails to improve customer experience.
Communication Intern at Keller Williams France - Fortissimmo
June 1, 2019 - July 31, 2020
Worked for real estate agent Angelique Dellamano’s team; produced newsletters, social media posts, GIFs/stickers, 3D virtual showings and video/photo editing to boost international reach.
Marketing Assistant (Digital Marketing & Social Media) at Keller Williams Realty Miami Beach
April 1, 2019 - March 1, 2020
Assisted marketing operations and communication across the business. Created and edited promotional flyers, supported social media communication, edited listing contracts, managed databases, and produced promotion videos to help increase business turnover.
Marketing Assistant (Digital Marketing & Social Media) at Keller Williams Miami Beach Miami,FL, USA
April 1, 2019 - March 1, 2020
Assists marketing operations including flyer marketing and editing. Manages social media communication, edits listing contracts, maintains the database, and produces promotional videos to increase business turnover.
Social Media Assistant at Keller Williams Miami Beach
April 1, 2019 - March 1, 2020
Handled marketing tasks, edited flyers, managed social media communications, edited listing contracts, maintained the database, and produced promotional videos to drive business turnover.
Social Media Assistant at University of Miami
April 1, 2019 - March 31, 2020
Front desk student assistant at Parking & Transportation; handle client inquiries, respond to phone calls and emails to improve customer experience; contributed to social media content.

Education

Certificate at SUP de Pub Paris
January 1, 2022 - December 31, 2023
Certificate at ISCOM Paris
January 1, 2021 - December 31, 2022
Bachelor's degree in Advertising at University of Miami
January 1, 2017 - December 31, 2021
Master's in Media Planning & Brand Management at SUP de PUB Paris
January 1, 2022 - January 1, 2023
Master's in Shopper Marketing & Branding Management at ISCOM Paris
January 1, 2021 - January 1, 2022
Bachelor's in Advertising & Graphic Design at University of Miami
January 1, 2017 - January 1, 2021
Master 2 International Global Communication at International brand strategy&Marketing Master 2
February 1, 2022 - January 1, 2023
Master 1 Creative Advertising at International Global Communication Master 1
September 1, 2021 - August 1, 2022
Media Planning, Social Media, Brand Management, Marketing research, Consumer Behavior at ISCOM Paris
January 1, 2022 - January 1, 2023
Shopper marketing, Branding management, Storytelling, Crisis communications, B2B communications at ISCOM Paris
January 1, 2021 - January 1, 2022
Bachelor at University of Miami
January 1, 2017 - July 1, 2021
Creative Advertising, Minor in Art Bachelor at University of Miami
January 1, 2017 - January 1, 2021
International Global Communication Master 2 at ISCOM Paris
January 1, 2022 - December 31, 2023
International Global Communication Master 1 at ISCOM Paris
January 1, 2021 - December 31, 2022
Creative Advertising (minor in Art), Bachelor at University of Miami
January 1, 2017 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Other, Retail, Consumer Goods, Education, Financial Services