Available to hire
I am an experienced B2B marketing professional with over 10 years of experience working across APAC and EMEA regions. I’ve successfully planned and executed communication strategies, social media campaigns, and integrated marketing initiatives that have boosted brand visibility and lead generation. I enjoy collaborating cross-functionally to create compelling stories that engage both customers and employees.
I am passionate about driving results through strategic communications and content development. Whether it’s managing corporate communications or developing field marketing campaigns, I bring diligence and creativity to support business growth and foster strong stakeholder relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Digital Marketing Specialist at Career Break – SCTP
July 31, 2025 - July 20, 2025Pursued the SkillsFuture Career Transition Programme (SCTP) in Digital Marketing Specialist with NTUC LearningHub, focusing on inbound and content marketing, SEO, Google Ads, Google Analytics 4, social media strategy, video marketing, AI tools for marketers, HubSpot and Meta certifications, and WordPress website development.
Marketing & Communications Manager at Esri Singapore Pte Ltd
April 30, 2025 - July 20, 2025Reported to Senior Marketing Manager in Australia and a dotted-line reporting to the CEO in Singapore. Worked closely with social media teams to align messaging, partnered with PR agency to develop PR strategies and media releases, strategised and developed integrated marketing campaigns targeting government agencies, and executed marketing events to strengthen branding and visibility. Achieved a 10%+ increase in social engagement and doubled lead count, and managed executive Q&A interview publications to significantly boost social media engagement and generate marketing-qualified leads.
Senior Content & Product Marketing Manager at Epsilon Telecommunications SP Pte Ltd
June 30, 2024 - July 20, 2025Planned and executed branding, PR and communications strategies, developed and implemented social media strategies, managed editorial and social media calendars across APAC, EMEA, and US markets, curated industry news content, and worked with PR agencies for media deliverables. Collaborated with product management on product positioning and launches, developed marketing materials, and achieved significant milestones such as orchestrating the 20th-anniversary media campaigns, winning multiple awards, increasing social media followers by over 20%, and improving website traffic by 30%.
Marketing Manager at LGA Telecom
September 30, 2022 - July 20, 2025Developed, planned, and orchestrated inbound and outbound campaigns, managed PPC campaigns and Account-Based Marketing efforts, led marketing team to create and repurpose marketing collateral, increased social media engagement and followers by over 20%, doubled lead count through PPC campaigns, and launched campaigns achieving 176% ROI. Handled promotional efforts for telecommunication products and managed strategic partner go-to-market strategies.
Marketing Manager at Temasys Communications Pte Ltd
March 31, 2020 - July 20, 2025Built integrated marketing plans for acquisition campaigns across US, Europe, and Asia Pacific. Managed SEO, SEM, display and social media campaigns, planned and coordinated events, produced marketing materials, developed demand generation and awareness campaigns, strategised and proofread marketing materials. Achieved large-scale event management and expanded marketing collateral from zero to multiple assets, and doubled lead count and LinkedIn followers via digital marketing campaigns.
Marketing Manager, SME Business Segment at Singtel
May 31, 2018 - July 20, 2025Performed marketing management for the SME business segment.
Assistant Marketing Manager / Senior Marketing Executive / Marketing Executive at Radiance Communications Pte Ltd
November 1, 2006 - November 24, 2017• Manage and execute marketing programs, events & teambuilding sessions - these include SEO/SEM campaigns, email promotions, copywriting, customer surveys, and event management. Planned product launches and collaborated on product lifecycle announcements.
• Organise and administer corporate events and go-to-market campaigns with strategic partners.
• Crafting and proofreading of corporate and product collaterals e.g PowerPoint, brochures, eDMs, storyboards, case studies.
Digital Marketing Specialist at Career Break – SCTP
July 31, 2025 - July 30, 2025Pursued the SkillsFuture Career Transition Programme in Digital Marketing and gained certifications and practical skills in inbound and content marketing, SEO, Google Ads, Google Analytics 4, social media strategy, video marketing, AI tools for marketers, HubSpot & Meta certifications, and WordPress website development.
Marketing & Communications Manager at Esri Singapore Pte Ltd
April 30, 2025 - July 30, 2025Developed integrated marketing campaigns targeting government and enterprises in Singapore. Led corporate communications and event support. Collaborated with PR agencies on media strategy and thought leadership. Increased brand visibility via social and digital channels, doubling lead count. Managed content development and supported executive branding.
Senior Content & Product Marketing Manager at Epsilon Telecommunications SP Pte Ltd
June 30, 2024 - July 30, 2025Designed and executed content-led campaigns for telcos, MSPs, cloud and enterprise clients across APAC, EMEA, and the US. Produced editorial and social media plans, developed marketing assets, and collaborated with product and sales teams for messaging and sales tools. Led award submissions and analyst briefings, improving brand visibility and contributing to pipeline acceleration.
Marketing Manager at LGA Telecom
September 30, 2022 - July 30, 2025Built marketing function including campaign frameworks, ABM strategy, and content operations. Executed lead generation campaigns (digital channels). Developed resource libraries for content acquisition. Collaborated with strategic partners for co-marketing. Supported commercial teams with insights and reporting. Achieved 176% ROI on digital campaigns and doubled lead count.
Marketing Manager at Temasys Communications Pte Ltd
March 31, 2020 - July 30, 2025Established marketing function supporting growth across US, EMEA, and APAC markets. Developed go-to-market messaging for CPaaS solutions. Produced sales collateral, landing pages, explainer videos, and demo content. Managed events for key tech conferences. Supported demand generation through SEO, SEM, and social ads. Doubled online leads and LinkedIn followers and positioned company successfully for funding and partnerships.
Marketing Manager, SME Business Segment at Singtel
May 31, 2018 - July 30, 2025Supported B2B campaigns focused on contract renewal and customer retention. Analyzed customer behavior and executed SMS, eDM, and direct mail campaigns. Collaborated with sales and operations for lifecycle messaging and product sunset communications.
Assistant Marketing Manager at Radiance Communications Pte Ltd
November 30, 2017 - July 30, 2025Led B2B field marketing campaigns for Unified Comms and ICT solutions in Singapore and Malaysia. Executed numerous marketing events with high attendance rates. Partnered with known brands for co-marketing aligned with sales KPIs. Created corporate and product collaterals, driving demand generation and increasing sales pipeline.
Senior Marketing Executive at Radiance Communications Pte Ltd
December 31, 2015 - July 30, 2025Supported B2B marketing campaigns and events. Created marketing collateral and collaborated with sales. Assisted in driving demand generation and sales pipeline improvements.
Marketing Executive at Radiance Communications Pte Ltd
December 31, 2011 - July 30, 2025Executed marketing events and campaigns, created marketing materials, and supported sales efforts.
Senior Marketing Executive at AE Computer Systems Pte Ltd
November 30, 2005 - July 30, 2025Developed marketing programs and managed participation in major events. Led ERP product marketing campaigns. Built partnerships and managed end-to-end event programs contributing significantly to annual sales.
Education
Degree of Business in Business Administration (Marketing) at Royal Melbourne Institute of Technology University
July 1, 1996 - June 30, 1998Diploma in Accountancy at Ngee Ann Polytechnic
July 1, 1992 - June 30, 1995Degree at Royal Melbourne Institute of Technology University
January 1, 2000 - December 31, 2004Diploma at Ngee Ann Polytechnic
January 1, 1995 - December 31, 1997Qualifications
SkillsFuture Career Transition Programme (SCTP) in Digital Marketing Specialist
April 28, 2025 - July 25, 2025Digital Marketing Specialist
April 1, 2025 - July 31, 2025Industry Experience
Telecommunications, Software & Internet, Government, Professional Services, Media & Entertainment
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