Creative, strategically minded and self-directed Social Media Manager with 4+ years of experience developing and executing short-form content strategies for personal and consumer brands across Instagram, TikTok and YouTube. Uses an AI-first mindset—using Claude and ChatGPT daily—as core tools for content creation and strategy. Takes full ownership of brand social media presence, driving audience growth and engagement through data analysis and continuous optimisation. Comfortable working independently in remote environments, translating brand messaging into engaging short-form content that builds communities and converts audiences, with strong copywriting, video editing and visual storytelling skills.…Creative, strategically minded and self-directed Social Media Manager with 4+ years of experience developing and executing short-form content strategies for personal and consumer brands across Instagram, TikTok and YouTube. Uses an AI-first mindset—using Claude and ChatGPT daily—as core tools for content creation and strategy. Takes full ownership of brand social media presence, driving audience growth and engagement through data analysis and continuous optimisation. Comfortable working independently in remote environments, translating brand messaging into engaging short-form content that builds communities and converts audiences, with strong copywriting, video editing and visual storytelling skills.WWWW…