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I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.…I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

SRIDHARAN Kamaldhass

Growth Marketer, Marketing Analyst, Marketing Strategist, +1

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I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.…I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

Available to hire

I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing.

My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance at Freelance

January 1, 2025 - Present

Developing skills in data-driven marketing with a focus on full-funnel demand generation, marketing automation, and advanced user analytics. Developed a Chrome extension to optimize the job application process, and provided marketing advice to early-stage startups contributing to their demand generation initiatives across the marketing funnel.

Growth Data Analyst at Feels

December 31, 2024 - August 1, 2025

Automated data pipelines and developed BI dashboards using Tableau and Power BI, saving 10 hours of reporting per week and enabling faster data-driven decisions. Performed ROI analysis on paid campaigns (TikTok, Snapchat, Meta, Google Ads), improving average CPA by 30.5%. Conducted advanced funnel and cohort analyses to identify engagement drivers, reducing onboarding drop-off by 17% and personalizing user journeys. Collaborated cross-functionally to translate data insights into UX improvements during a major app rebranding.

Growth Marketer at Snowvision

August 31, 2023 - August 1, 2025

Led growth initiatives with multi-channel strategies including analysis, A/B testing, and CRO, achieving 20% ROI improvement on key social and email channels and increasing website traffic by 25%. Executed digital marketing campaigns including ads, SEO, content, and landing pages to drive qualified traffic and lead acquisition. Developed performance dashboards based on KPI and web analytics data to guide marketing, sales, and leadership decisions.

Sales Analyst at Accor

May 31, 2022 - August 1, 2025

Achieved a 70% occupancy rate by designing and implementing commercial strategies resulting in a 10% increase in room bookings. Increased group bookings by 20% through data analysis of event planners and corporate client information, supporting strategic marketing and business development efforts.