I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

SRIDHARAN Kamaldhass

I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing. My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

Available to hire

I am a data-driven marketing professional with expertise in performance analytics, digital strategy, BI, and tools like SQL, Power BI, and Looker. I translate complex data into actionable insights to boost user acquisition, campaign ROI, and customer engagement. I thrive at the intersection of data and growth and enjoy helping organizations grow through data-informed decisions and strategic marketing.

My experience spans growth marketing, data analytics, and digital campaign optimization, where I have successfully driven improvements in marketing performance, reduced costs, and enhanced user engagement. I love working with cross-functional teams to implement data-driven strategies that deliver tangible results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Freelance at Freelance
January 1, 2025 - Present
Developing skills in data-driven marketing with a focus on full-funnel demand generation, marketing automation, and advanced user analytics. Developed a Chrome extension to optimize the job application process, and provided marketing advice to early-stage startups contributing to their demand generation initiatives across the marketing funnel.
Growth Data Analyst at Feels
December 31, 2024 - August 1, 2025
Automated data pipelines and developed BI dashboards using Tableau and Power BI, saving 10 hours of reporting per week and enabling faster data-driven decisions. Performed ROI analysis on paid campaigns (TikTok, Snapchat, Meta, Google Ads), improving average CPA by 30.5%. Conducted advanced funnel and cohort analyses to identify engagement drivers, reducing onboarding drop-off by 17% and personalizing user journeys. Collaborated cross-functionally to translate data insights into UX improvements during a major app rebranding.
Growth Marketer at Snowvision
August 31, 2023 - August 1, 2025
Led growth initiatives with multi-channel strategies including analysis, A/B testing, and CRO, achieving 20% ROI improvement on key social and email channels and increasing website traffic by 25%. Executed digital marketing campaigns including ads, SEO, content, and landing pages to drive qualified traffic and lead acquisition. Developed performance dashboards based on KPI and web analytics data to guide marketing, sales, and leadership decisions.
Sales Analyst at Accor
May 31, 2022 - August 1, 2025
Achieved a 70% occupancy rate by designing and implementing commercial strategies resulting in a 10% increase in room bookings. Increased group bookings by 20% through data analysis of event planners and corporate client information, supporting strategic marketing and business development efforts.

Education

Master at Rennes School of Business - France
January 1, 2023 - December 31, 2024
Bachelors at Pondicherry University - India
January 1, 2014 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate