Digital Marketing Specialist at Item/Go

Results-driven Digital Marketing Expert with a comprehensive background across all areas of digital strategy — including lead generation, SEO, PPC, content marketing, social media management, email automation, and eCommerce optimization. With over five years of experience helping brands grow their online presence, I specialize in building and executing multi-channel marketing systems that attract, nurture, and convert high-quality leads into loyal customers. I have successfully led campaigns across LinkedIn, Google Ads, Meta Ads, and Shopify ecosystems, integrating analytics, automation, and A/B testing to maximize ROI. My approach combines creativity with technical precision — leveraging data insights to refine targeting, messaging, and user experience. I’ve worked with clients in diverse industries, from SaaS and eCommerce to real estate and lifestyle brands, consistently driving measurable growth in visibility, engagement, and conversions. ⸻ Key Achievements • Developed and executed end-to-end digital marketing campaigns across SEO, PPC, email, and social media platforms. • Scaled lead generation pipelines through LinkedIn automation, landing page optimization, and CRM workflows. • Increased organic traffic and keyword rankings through data-driven SEO strategies and backlink outreach. • Designed and managed paid campaigns with optimized ad copy, targeting, and retargeting strategies to boost conversions. • Created high-performing email and WhatsApp marketing flows that improved customer retention and repeat purchase rates. • Implemented analytics dashboards (Google Analytics, Tag Manager, and Looker Studio) for real-time performance tracking and decision-making. ⸻ Core Skills • Digital Marketing Strategy & Growth Campaigns • Lead Generation & Conversion Rate Optimization • SEO (On-page, Off-page & Technical) • Paid Media (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads) • Email & WhatsApp Marketing Automation • Social Media Strategy & Community Management • Funnel Building & CRM Management (HubSpot, GHL, Klaviyo) • Content Creation & Branding • eCommerce Optimization (Shopify, WordPress, WooCommerce) • Data Analysis & Web Analytics (GA4, Search Console, SEMrush) I blend analytical insight with creative storytelling to craft campaigns that don’t just attract clicks — they build brands, drive growth, and sustain lasting customer relationships.