Kandarp Mishra

Available to hire

I am a growth leader with over 10 years of experience in B2B and D2C marketing, managing over $90M in total ad spend and consistently delivering ROI lifts above 300%.

About

I am a growth leader with over 10 years of experience in B2B and D2C marketing, managing over $90M in total ad spend and consistently delivering ROI lifts above 300%. I specialize in combining data, creativity, and automation to generate predictable revenue from paid traffic.

Currently, I manage large-scale ad budgets and develop growth strategies with C-suite teams, leveraging my expertise across multiple platforms like Google, Meta, LinkedIn, and TikTok. I am passionate about scaling startups, optimizing campaigns, and mentoring teams to achieve outstanding marketing performance.

  • Joined July 2025

Industry experience

  • Software & Internet
  • Retail
  • Travel & Hospitality
  • Professional Services
  • Consumer Goods

More experts in Mumbai, India

Projects · 1

Problem

A men’s apparel brand specializing in clothing and accessories typically sees peak performance during August. However, in August 2024, they experienced one of their worst performances:

Ad Spend: $131,980.48
Conversions (reported): 1,952
Reported ROAS: 2.11x
CPA: $67.61

Upon deeper investigation, these numbers were discovered to be significantly inflated due to faulty conversion tracking.

🛠️ Solution

  1. Accurate Conversion Tracking
    In September 2024, I took over their Meta Ads management and quickly identified tracking issues:

Conversion events were being double-counted, inflating conversions by approximately 40%.
Actual ROAS was considerably lower than the reported 2.11x.
Actions Taken:

  • Collaborated with the brand’s development team to resolve tracking inaccuracies.
  • Implemented Meta Conversion API (CAPI) with robust deduplication protocols, ensuring reliable and accurate reporting.
  • Immediately after corrections, Meta’s in-platform ROAS appeared to decline, but actual revenue figures dropped by only 15%, reflecting a more realistic view of their advertising performance.

By October 2024, accurate tracking was fully operational.

  1. Creative Optimization Through Data-Driven Insights

Next, attention shifted to refining ad creatives through direct consumer insights:

Used ChatGPT to analyze over 10,000 product reviews, extracting specific customer feedback and vocabulary.

Identified 20 unique creative angles and messaging categories.
Produced and rapidly tested creatives:
10 static ads and 10 video ads per iteration.
Emphasized cost-efficiency by varying hooks rather than entire videos.
Tested over 400 creative variations between October and January (with strategic pauses during peak holiday periods).

🚀 Results
By March 2025, historically an off-peak period, results significantly improved:

Ad Spend: $111,539.69 (nearly identical to peak-month August spend)
Conversions: 2,159 (an increase despite corrected tracking)
ROAS: Improved dramatically to 2.98x (a 41% increase from August)
CPA: Reduced to $51.66 from $67.61 (a 24% decrease)

Due to these strong results, the brand is now strategically positioned to double budgets and scale aggressively into Summer 2025.

Turning Around Meta Ads Performance for a Men’s Apparel Brand
  • Growth Marketer
  • Marketing Strategist
  • Performance Marketer

Work experience· 4 roles

Director of Performance Marketing · Igloo Media GroupJul 2022 – Present · 4 yrs 5 mos

Managed expansion and growth for B2B and D2C clients, working directly with owners and C-suite on go-to-market strategies. Owned monthly ad budgets exceeding $1M across platforms including Google, Meta, LinkedIn, and TikTok to drive sustained revenue growth. Upgraded the in-house automation platform, boosting campaign efficiency by 25%. Engineered a U.S. presidential-campaign media plan that increased online donations by 400%. Conducted creative tests that improved ROI by up to 40% across active accounts.

Digital Marketing Lead / Digital Marketing Associate / Social Media Manager / Social Media Associate · CloudCodes Software / Sanctor Digital / Ministry of Villas / TixDo Media / Redcube DigitalDec 2020 – Jul 2025 · 4 yrs 8 mos

Held various roles from 2016 to 2020 involving digital marketing leadership, association and social media management, contributing to growth and campaign management.

Digital Marketing Manager · rtCamp SolutionsSep 2020 – Jul 2025 · 4 yrs 11 mos

Directed paid-social and programmatic display budgets, forecasts, and test plans. Collaborated closely with product and sales teams to increase lead generation by 35% via targeted ads and optimized landing pages.

Growth Marketer (Freelance)Sep 2020 – Present · 6 yrs 3 mos

Education

B.Com. · Symbiosis College of Arts & Commerce2015

Hire Kandarp Mishra today

Post a job and invite Kandarp, or contact them directly. No hidden commission.

Post a job