I am a growth leader with over 10 years of experience in B2B and D2C marketing, managing over $90M in total ad spend and consistently delivering ROI lifts above 300%. I specialize in combining data, creativity, and automation to generate predictable revenue from paid traffic. Currently, I manage large-scale ad budgets and develop growth strategies with C-suite teams, leveraging my expertise across multiple platforms like Google, Meta, LinkedIn, and TikTok. I am passionate about scaling startups, optimizing campaigns, and mentoring teams to achieve outstanding marketing performance.…

Kandarp Mishra

I am a growth leader with over 10 years of experience in B2B and D2C marketing, managing over $90M in total ad spend and consistently delivering ROI lifts above 300%. I specialize in combining data, creativity, and automation to generate predictable revenue from paid traffic. Currently, I manage large-scale ad budgets and develop growth strategies with C-suite teams, leveraging my expertise across multiple platforms like Google, Meta, LinkedIn, and TikTok. I am passionate about scaling startups, optimizing campaigns, and mentoring teams to achieve outstanding marketing performance.…

Available to hire

I am a growth leader with over 10 years of experience in B2B and D2C marketing, managing over $90M in total ad spend and consistently delivering ROI lifts above 300%. I specialize in combining data, creativity, and automation to generate predictable revenue from paid traffic.

Currently, I manage large-scale ad budgets and develop growth strategies with C-suite teams, leveraging my expertise across multiple platforms like Google, Meta, LinkedIn, and TikTok. I am passionate about scaling startups, optimizing campaigns, and mentoring teams to achieve outstanding marketing performance.

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Work Experience

Director of Performance Marketing at Igloo Media Group
July 1, 2022 - Present
Managed expansion and growth for B2B and D2C clients, working directly with owners and C-suite on go-to-market strategies. Owned monthly ad budgets exceeding $1M across platforms including Google, Meta, LinkedIn, and TikTok to drive sustained revenue growth. Upgraded the in-house automation platform, boosting campaign efficiency by 25%. Engineered a U.S. presidential-campaign media plan that increased online donations by 400%. Conducted creative tests that improved ROI by up to 40% across active accounts.
Growth Marketer (Freelance)
September 1, 2020 - Present
Scaled over 10 startups with a cumulative paid budget of $30M; notable achievement includes growing a startup from $0 to $50K MRR in 7 months. Led a fully remote team of more than 10 media buyers, designers, and copywriters, and mentored clients on attribution and funnel hygiene. Automated bid-management scripts that reduced manual work by 25%, allowing analysts to focus on strategic efforts.
Digital Marketing Manager at rtCamp Solutions
September 30, 2020 - July 16, 2025
Directed paid-social and programmatic display budgets, forecasts, and test plans. Collaborated closely with product and sales teams to increase lead generation by 35% via targeted ads and optimized landing pages.
Digital Marketing Lead / Digital Marketing Associate / Social Media Manager / Social Media Associate at CloudCodes Software / Sanctor Digital / Ministry of Villas / TixDo Media / Redcube Digital
December 31, 2020 - July 16, 2025
Held various roles from 2016 to 2020 involving digital marketing leadership, association and social media management, contributing to growth and campaign management.

Education

B.Com. at Symbiosis College of Arts & Commerce
January 1, 2015 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Travel & Hospitality, Professional Services, Consumer Goods
    paper Turning Around Meta Ads Performance for a Men’s Apparel Brand

    Problem

    A men’s apparel brand specializing in clothing and accessories typically sees peak performance during August. However, in August 2024, they experienced one of their worst performances:

    Ad Spend: $131,980.48
    Conversions (reported): 1,952
    Reported ROAS: 2.11x
    CPA: $67.61

    Upon deeper investigation, these numbers were discovered to be significantly inflated due to faulty conversion tracking.

    🛠️ Solution

    1. Accurate Conversion Tracking
      In September 2024, I took over their Meta Ads management and quickly identified tracking issues:

    Conversion events were being double-counted, inflating conversions by approximately 40%.
    Actual ROAS was considerably lower than the reported 2.11x.
    Actions Taken:

    • Collaborated with the brand’s development team to resolve tracking inaccuracies.
    • Implemented Meta Conversion API (CAPI) with robust deduplication protocols, ensuring reliable and accurate reporting.
    • Immediately after corrections, Meta’s in-platform ROAS appeared to decline, but actual revenue figures dropped by only 15%, reflecting a more realistic view of their advertising performance.

    By October 2024, accurate tracking was fully operational.

    1. Creative Optimization Through Data-Driven Insights

    Next, attention shifted to refining ad creatives through direct consumer insights:

    Used ChatGPT to analyze over 10,000 product reviews, extracting specific customer feedback and vocabulary.

    Identified 20 unique creative angles and messaging categories.
    Produced and rapidly tested creatives:
    10 static ads and 10 video ads per iteration.
    Emphasized cost-efficiency by varying hooks rather than entire videos.
    Tested over 400 creative variations between October and January (with strategic pauses during peak holiday periods).

    🚀 Results
    By March 2025, historically an off-peak period, results significantly improved:

    Ad Spend: $111,539.69 (nearly identical to peak-month August spend)
    Conversions: 2,159 (an increase despite corrected tracking)
    ROAS: Improved dramatically to 2.98x (a 41% increase from August)
    CPA: Reduced to $51.66 from $67.61 (a 24% decrease)

    Due to these strong results, the brand is now strategically positioned to double budgets and scale aggressively into Summer 2025.