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I am a dynamic digital marketer with a background in psychology and a solid track record of enhancing customer engagement, developing brands, and driving online growth. I excel at crafting impactful digital experiences by using data-driven strategies and leveraging both in-person and online channels to maximize results. I have a keen eye for detail, a collaborative spirit, and a passion for delivering strong outcomes across various digital marketing platforms. I am skilled at analyzing insights to tackle challenges, boost campaign performance, and communicate effectively with target audiences. With experience working in diverse markets and managing digital branding strategies, I thrive in roles that combine creativity with strategic marketing to achieve business goals and foster meaningful audience connections.…I am a dynamic digital marketer with a background in psychology and a solid track record of enhancing customer engagement, developing brands, and driving online growth. I excel at crafting impactful digital experiences by using data-driven strategies and leveraging both in-person and online channels to maximize results. I have a keen eye for detail, a collaborative spirit, and a passion for delivering strong outcomes across various digital marketing platforms. I am skilled at analyzing insights to tackle challenges, boost campaign performance, and communicate effectively with target audiences. With experience working in diverse markets and managing digital branding strategies, I thrive in roles that combine creativity with strategic marketing to achieve business goals and foster meaningful audience connections.

Kanwal Zahra Dar

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I am a dynamic digital marketer with a background in psychology and a solid track record of enhancing customer engagement, developing brands, and driving online growth. I excel at crafting impactful digital experiences by using data-driven strategies and leveraging both in-person and online channels to maximize results. I have a keen eye for detail, a collaborative spirit, and a passion for delivering strong outcomes across various digital marketing platforms. I am skilled at analyzing insights to tackle challenges, boost campaign performance, and communicate effectively with target audiences. With experience working in diverse markets and managing digital branding strategies, I thrive in roles that combine creativity with strategic marketing to achieve business goals and foster meaningful audience connections.…I am a dynamic digital marketer with a background in psychology and a solid track record of enhancing customer engagement, developing brands, and driving online growth. I excel at crafting impactful digital experiences by using data-driven strategies and leveraging both in-person and online channels to maximize results. I have a keen eye for detail, a collaborative spirit, and a passion for delivering strong outcomes across various digital marketing platforms. I am skilled at analyzing insights to tackle challenges, boost campaign performance, and communicate effectively with target audiences. With experience working in diverse markets and managing digital branding strategies, I thrive in roles that combine creativity with strategic marketing to achieve business goals and foster meaningful audience connections.

Available to hire

I am a dynamic digital marketer with a background in psychology and a solid track record of enhancing customer engagement, developing brands, and driving online growth. I excel at crafting impactful digital experiences by using data-driven strategies and leveraging both in-person and online channels to maximize results. I have a keen eye for detail, a collaborative spirit, and a passion for delivering strong outcomes across various digital marketing platforms.

I am skilled at analyzing insights to tackle challenges, boost campaign performance, and communicate effectively with target audiences. With experience working in diverse markets and managing digital branding strategies, I thrive in roles that combine creativity with strategic marketing to achieve business goals and foster meaningful audience connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Advanced

Hindi

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Retail Sales Associate (Part time) at GUESS? Canada

May 1, 2025 - Present

Awarded Performer of the Month (May 2025) for outstanding customer service and surpassing sales targets. Efficiently processed financial transactions with accuracy. Provided personalized customer assistance to ensure satisfaction, promote repeat business, and resolve inquiries in a friendly, solution-focused manner.

Assistant Marketing Manager (Remote) at Sharkfin Technologies

January 31, 2025 - August 6, 2025

Collaborated with the CEO to develop brand guidelines, define the company’s tone of voice, and refine digital branding strategy. Led profile management at Money 20/20, facilitating key introductions between CEO and investors to boost digital presence in financial markets. Curated daily LinkedIn content to enhance brand visibility. Designed and launched LinkedIn investment campaigns to engage potential investors. Managed LinkedIn profiles, significantly improving online engagement.

Marketing Lead – DAB at Descon

March 31, 2024 - August 6, 2025

Led marketing strategy development to expand Himalayan Wellness Company’s presence in Oman, Bahrain, Singapore, and Hong Kong. Conducted market research and consumer analysis for region-specific content creation. Produced marketing assets including product storytelling, promotional campaigns, and website updates to drive international brand awareness. Organized product launches and promotional activities accelerating customer acquisition. Monitored campaign performance to optimize engagement and ROI. Collaborated cross-functionally to ensure consistent brand messaging. Leveraged digital channels and influencers to boost brand reach and community engagement. Implemented SEO strategies and created localized content to resonate regionally while maintaining global consistency. Managed marketing budgets ensuring cost-efficient resource allocation.

Retail Sales Associate (Part time) at GUESS? Canada

May 1, 2025 - Present

Awarded Performer of the Month in May 2025 for outstanding customer service and surpassing sales targets. Efficiently processed cash, debit, and credit transactions with accuracy. Provided personalized customer assistance to ensure satisfaction, encourage repeat business, and resolve inquiries with a friendly and solution-focused approach.

Assistant Marketing Manager (Remote) at Sharkfin Technologies

January 31, 2025 - August 6, 2025

Collaborated with the CEO to develop comprehensive brand guidelines and refine the company’s tone of voice and digital branding strategy. Led Sharkfin Technologies' profile management at Money 20/20, facilitating introductions between the CEO and potential investors to boost the company’s digital presence in financial markets. Curated and posted daily LinkedIn content to improve brand visibility and client engagement. Designed and launched LinkedIn campaigns focused on investment tips, attracting relevant investor audiences. Managed and optimized LinkedIn profiles for the CEO and company, significantly improving online engagement.

Marketing Lead – DAB at Descon

March 1, 2024 - August 6, 2025

Led marketing strategies to grow Himalayan Wellness Company’s presence in Oman, Bahrain, Singapore, and Hong Kong. Conducted market research and consumer analysis to develop region-specific content ensuring brand relevance. Produced marketing materials including product storytelling, promotional campaigns, and website updates to drive international brand awareness. Organized product launches, promotional activities, and brand events to accelerate customer acquisition. Monitored campaign performance with insights to optimize engagement and ROI. Collaborated with teams to maintain consistent messaging, leveraged digital channels such as social media and influencers, and built relationships with local stakeholders to enhance brand credibility. Implemented SEO strategies to improve organic search visibility, created localized content, and managed marketing budgets for cost-efficiency.