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Hello! I'm Nicole Karasira, a tourism marketing and brand development professional with over 3 years of experience delivering destination marketing strategies across European and African markets. I specialize in brand positioning, tourism product development, and digital marketing optimization to boost visibility and drive growth. I'm excited to bring international market insight and a collaborative spirit to a role that supports sustainable destination success.…Hello! I'm Nicole Karasira, a tourism marketing and brand development professional with over 3 years of experience delivering destination marketing strategies across European and African markets. I specialize in brand positioning, tourism product development, and digital marketing optimization to boost visibility and drive growth. I'm excited to bring international market insight and a collaborative spirit to a role that supports sustainable destination success.

Nicole Karasira

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Hello! I'm Nicole Karasira, a tourism marketing and brand development professional with over 3 years of experience delivering destination marketing strategies across European and African markets. I specialize in brand positioning, tourism product development, and digital marketing optimization to boost visibility and drive growth. I'm excited to bring international market insight and a collaborative spirit to a role that supports sustainable destination success.…Hello! I'm Nicole Karasira, a tourism marketing and brand development professional with over 3 years of experience delivering destination marketing strategies across European and African markets. I specialize in brand positioning, tourism product development, and digital marketing optimization to boost visibility and drive growth. I'm excited to bring international market insight and a collaborative spirit to a role that supports sustainable destination success.

Available to hire

Hello! I’m Nicole Karasira, a tourism marketing and brand development professional with over 3 years of experience delivering destination marketing strategies across European and African markets.

I specialize in brand positioning, tourism product development, and digital marketing optimization to boost visibility and drive growth. I’m excited to bring international market insight and a collaborative spirit to a role that supports sustainable destination success.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Intermediate

Work Experience

Destination Promotion Representative at Rwanda Development Board (RDB) – Visit Rwanda

January 1, 2026 - Present

Represented Rwanda's national stand at an international travel exhibition, engaging with 200+ travel trade professionals and visitors to promote Rwanda as a premium African tourism destination. Initiated and facilitated connections with sales directors, marketing executives, and travel agency decision-makers to support the inclusion of Rwanda in European travel portfolios. Strengthened Rwanda’s visibility in the Hungarian and broader Central European market by presenting tailored destination offerings and tourism product highlights. Collected and exchanged high-value industry contacts to support future collaborations, trade partnerships, and tour packaging opportunities.

Destination Marketing Officer at Krenshendo Tours (Remote, Tanzania)

January 1, 2023 - Present

Recruited to support international market expansion and strengthen destination positioning across European target markets, contributing to brand growth and digital visibility initiatives. Market Expansion: Supported tourism product development for European travelers, contributing to a 20% increase in market reach in priority regions through targeted positioning strategies. Brand Elevation: Contributed to destination storytelling and digital positioning initiatives that increased international engagement by 35% across key digital platforms. Digital Strategy Optimization: Assisted in planning and executing multi-channel content campaigns, improving marketing ROI by 15% through performance tracking and strategic optimization.