Managed end-to-end PR strategy and media communications for a high-profile music release. Navigated cultural backlash pre-release, crafting press statements and narrative messaging to mitigate negative attention and protect brand reputation. Secured top-tier earned media, including GQ Middle East, through targeted pitches, media briefings, and strategic press outreach. Coordinated influencer partnerships and cross-channel storytelling to amplify public engagement. Oversaw production teams to ensure campaign visuals and messaging remained consistent with brand identity. Managed campaign budgets, timelines, and KPIs, delivering measurable media impact and audience reach.

Social Media & Digital PR Lead at CRY!

June 1, 2025 - Present

Designed a social-first PR campaign leveraging short-form video, press coverage, and influencer engagement. Coordinated with editorial, creative, and production teams to ensure unified messaging across all platforms. Managed press communications and monitored coverage to optimize public perception and brand resonance. Developed educational and explanatory content for audiences to understand the release context and brand story. Applied analytics to measure engagement, reach, and earned media impact, refining PR strategy accordingly.