Karen Amicarelli

Instrumental in creating newsletters for 50+ non-profit clients annually; managed multiple projects; translated client assets to produce high-quality newsletters; upheld client branding and guidelines; collaborated with 30+ account managers, QA associates, production artists and writers to execute projects from concept to print.

Piloted and orchestrated the design and production of 12 newspaper issues, 4 journal issues, 4 newsletters and 3-5 union history/retirement books with dozens of ads from start to finish yearly; strengthened clients’ online presence by creating hundreds of digital ads & banners for marketing/recruitment campaigns and social media graphics for over a dozen clients; ensured 100% consistency in branding across brochures, fliers, ads, logos, posters, invitations, sell sheets, proposals, training materials, trade show graphics and front-end website maintenance.

Led design and production for 12 newspaper issues, 4 journal issues, 4 newsletters and 3-5 union history/retirement books; produced hundreds of digital ads and banners for marketing campaigns; ensured branding and style consistency across brochures, ads, posters, sell sheets, invitations, training materials and trade show graphics; maintained front-end website updates.