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With 14 years of experience across paid search, I am a self-motivated individual with a passion for search marketing and I pride myself on my organisational skills and attention to detail. I have experience across a variety of verticals including retail, travel, B2B, Education and finance, managing performance driven campaigns across Google and Meta. Projects I've contributed to have ranged from basic optimisation right through to strategic development and performance reviews. Along with this, I’ve completed several audits to identify actionable areas for improvement across an account to improve performance against targets. I pride myself on my organisational skills and attention to detail to ensure projects are delivered on time at a high standard. I have contributed to campaigns across multiple industries and platforms, delivering measurable improvements in efficiency and outcomes. My hands-on approach and collaborative mindset help me translate data into actionable strategies that drive sustainable growth for clients.…With 14 years of experience across paid search, I am a self-motivated individual with a passion for search marketing and I pride myself on my organisational skills and attention to detail. I have experience across a variety of verticals including retail, travel, B2B, Education and finance, managing performance driven campaigns across Google and Meta. Projects I've contributed to have ranged from basic optimisation right through to strategic development and performance reviews. Along with this, I’ve completed several audits to identify actionable areas for improvement across an account to improve performance against targets. I pride myself on my organisational skills and attention to detail to ensure projects are delivered on time at a high standard. I have contributed to campaigns across multiple industries and platforms, delivering measurable improvements in efficiency and outcomes. My hands-on approach and collaborative mindset help me translate data into actionable strategies that drive sustainable growth for clients.

Karen Clarke

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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With 14 years of experience across paid search, I am a self-motivated individual with a passion for search marketing and I pride myself on my organisational skills and attention to detail. I have experience across a variety of verticals including retail, travel, B2B, Education and finance, managing performance driven campaigns across Google and Meta. Projects I've contributed to have ranged from basic optimisation right through to strategic development and performance reviews. Along with this, I’ve completed several audits to identify actionable areas for improvement across an account to improve performance against targets. I pride myself on my organisational skills and attention to detail to ensure projects are delivered on time at a high standard. I have contributed to campaigns across multiple industries and platforms, delivering measurable improvements in efficiency and outcomes. My hands-on approach and collaborative mindset help me translate data into actionable strategies that drive sustainable growth for clients.…With 14 years of experience across paid search, I am a self-motivated individual with a passion for search marketing and I pride myself on my organisational skills and attention to detail. I have experience across a variety of verticals including retail, travel, B2B, Education and finance, managing performance driven campaigns across Google and Meta. Projects I've contributed to have ranged from basic optimisation right through to strategic development and performance reviews. Along with this, I’ve completed several audits to identify actionable areas for improvement across an account to improve performance against targets. I pride myself on my organisational skills and attention to detail to ensure projects are delivered on time at a high standard. I have contributed to campaigns across multiple industries and platforms, delivering measurable improvements in efficiency and outcomes. My hands-on approach and collaborative mindset help me translate data into actionable strategies that drive sustainable growth for clients.

Available to hire

With 14 years of experience across paid search, I am a self-motivated individual with a passion for search marketing and I pride myself on my organisational skills and attention to detail. I have experience across a variety of verticals including retail, travel, B2B, Education and finance, managing performance driven campaigns across Google and Meta. Projects I’ve contributed to have ranged from basic optimisation right through to strategic development and performance reviews. Along with this, I’ve completed several audits to identify actionable areas for improvement across an account to improve performance against targets. I pride myself on my organisational skills and attention to detail to ensure projects are delivered on time at a high standard.

I have contributed to campaigns across multiple industries and platforms, delivering measurable improvements in efficiency and outcomes. My hands-on approach and collaborative mindset help me translate data into actionable strategies that drive sustainable growth for clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Paid Search Freelancer at Self-Employed / Freelance

April 1, 2016 - Present

Independent freelance paid search specialist providing task-based support and full client servicing for agencies. I adapt quickly to agency processes, collaborating with key team members to conduct account optimisations, strategic recommendations, budget management and client reporting. I have experience across verticals including HR, Finance, Healthcare, Education and Retail.

Paid Search Account Manager at Net Media Planet

October 1, 2013 - June 1, 2014

Led strategic development for a portfolio of five accounts, maintained strong client relationships and mentored junior team members. Served as the primary client liaison and contributed to new business development, strategy creation, forecasting and pitches. Responsible for quarterly strategy development, budget tracking and performance reviews.

Paid Search Senior Account Executive at Net Media Planet

August 1, 2012 - October 1, 2013

Managed paid search campaigns, performed optimisations and collaborated with cross-functional teams to achieve targets. Expanded responsibilities into new business opportunities and contributed to reporting and client communications.

Paid Search Account Manager at DBD Media

July 1, 2011 - September 1, 2012

Managed client accounts, optimised campaigns and delivered regular performance reporting. Supported growth through data-driven optimisations and client communications.

Paid Search Senior Account Executive at DBD Media

November 1, 2010 - July 1, 2011

Supported senior colleagues in account management, performing campaigns optimisation and reporting across key accounts.

Paid Search Account Executive at DBD Media

May 1, 2010 - November 1, 2010

Entry-level role focusing on campaign setup, keyword research and day-to-day optimisation tasks, contributing to overall account performance.