Virtual Assistant | Marketing & Operations Support I’m a versatile Virtual Assistant with a background in marketing, operations, and executive support. I help founders, creatives, and small teams stay organized, on track, and visible by combining strong administrative skills with hands-on marketing experience. My experience includes inbox and calendar management, scheduling, research, document preparation, and task coordination, as well as marketing support such as content planning, social media coordination, campaign organization, and basic performance tracking. I’ve worked with creative brands and professionals, supporting both day-to-day operations and project-based initiatives. I hold a certificate in Marketing from San Diego State University and have experience working with sustainable and creative brands, where I supported brand strategy, content creation, partnerships, and outreach. I’m highly organized, detail-oriented, and proactive, and I work comfortably in remote environments using tools like Google Workspace, Asana, email platforms, and social media tools. I’m currently open to remote freelance roles, including: Virtual Assistant Administrative or Personal Assistant (Remote) Marketing Assistant / Coordinator Operations & Project Support Inbox & Calendar Management Content & Social Media Support If you’re looking for a reliable, adaptable assistant who understands both operations and marketing, I’d love to connect.

Karen Perez

Virtual Assistant | Marketing & Operations Support I’m a versatile Virtual Assistant with a background in marketing, operations, and executive support. I help founders, creatives, and small teams stay organized, on track, and visible by combining strong administrative skills with hands-on marketing experience. My experience includes inbox and calendar management, scheduling, research, document preparation, and task coordination, as well as marketing support such as content planning, social media coordination, campaign organization, and basic performance tracking. I’ve worked with creative brands and professionals, supporting both day-to-day operations and project-based initiatives. I hold a certificate in Marketing from San Diego State University and have experience working with sustainable and creative brands, where I supported brand strategy, content creation, partnerships, and outreach. I’m highly organized, detail-oriented, and proactive, and I work comfortably in remote environments using tools like Google Workspace, Asana, email platforms, and social media tools. I’m currently open to remote freelance roles, including: Virtual Assistant Administrative or Personal Assistant (Remote) Marketing Assistant / Coordinator Operations & Project Support Inbox & Calendar Management Content & Social Media Support If you’re looking for a reliable, adaptable assistant who understands both operations and marketing, I’d love to connect.

Available to hire

Virtual Assistant | Marketing & Operations Support

I’m a versatile Virtual Assistant with a background in marketing, operations, and executive support. I help founders, creatives, and small teams stay organized, on track, and visible by combining strong administrative skills with hands-on marketing experience.

My experience includes inbox and calendar management, scheduling, research, document preparation, and task coordination, as well as marketing support such as content planning, social media coordination, campaign organization, and basic performance tracking. I’ve worked with creative brands and professionals, supporting both day-to-day operations and project-based initiatives.

I hold a certificate in Marketing from San Diego State University and have experience working with sustainable and creative brands, where I supported brand strategy, content creation, partnerships, and outreach. I’m highly organized, detail-oriented, and proactive, and I work comfortably in remote environments using tools like Google Workspace, Asana, email platforms, and social media tools.

I’m currently open to remote freelance roles, including:

Virtual Assistant

Administrative or Personal Assistant (Remote)

Marketing Assistant / Coordinator

Operations & Project Support

Inbox & Calendar Management

Content & Social Media Support

If you’re looking for a reliable, adaptable assistant who understands both operations and marketing, I’d love to connect.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Assistant Brand Manager at Nutropx LLC
March 1, 2025 - Present
Supported launch of wellness supplement brand from concept to market, developing brand strategy, social media campaigns, and influencer collaborations that increased brand awareness. Coordinated SEO optimization and Klaviyo email flows. Collaborated on packaging design and brand storytelling for flagship products, ensuring cohesive identity across all touchpoints. Managed press kit development, securing coverage in 15+ publications and building relationships with 30+ influencers.
Personal Assistant at Jacob Reich Law Firm
January 1, 2023 - Present
Provided administrative support including scheduling meetings, managing calendars, and organizing travel arrangements. Performed light bookkeeping using QuickBooks and assisted with home organization and resale platforms. Proofread legal materials for accuracy and formatting; prepared documents and maintained organized filing systems; handled confidential email Correspondence. Coordinated with vendors for home and office maintenance with discretion over sensitive client information.
Co-Owner / Web Content Manager at Wayra Beachwear Sustainable Fashion
January 1, 2019 - Present
Co-founded a sustainable e-commerce brand, establishing ethical manufacturing partnerships and building a customer base. Executed Meta advertising strategies reducing cost per lead and increasing user acquisition by 35%. Managed Shopify platform, Meta catalogs, and content strategy driving revenue growth. Secured retail partnerships with ATLAS Stores and partnered with NGOs to support children's education initiatives in Colombia, aligning social impact with brand values.
Office Manager at Registration Office
January 1, 2018 - January 1, 2022
Collaborated with teams to implement a digital filing system reducing document retrieval time. Managed 100+ weekly customer transactions maintaining satisfaction rating through responsive service. Trained 5 new team members on procedures and systems, creating standardized onboarding documentation.
Digital Marketing Intern at San Diego World Affairs Council
January 1, 2018 - June 1, 2018
Managed website and social media content across platforms, growing combined follower base over 6 months. Coordinated advertising campaigns for 8 events, optimizing strategies that increased attendance. Analyzed performance metrics and prepared monthly reports.
Community Manager at Santa Maria Bogota, Colombia
January 1, 2016 - January 1, 2017
Created tailored social media content increasing engagement and growing followers from 2,000 to 8,500. Collaborated with photographers and designers to create multimedia content aligned with brand identity. Developed advertising copy for publications and online platforms contributing to 20% increase in brand awareness.
Wardrobe Supervisor at El Tiempo Casa Editorial (TV Channel), Bogota, Colombia
January 1, 2014 - March 1, 2015
Styled anchors for TV and print media ensuring cohesive fashion representation aligned with network brand. Managed wardrobe inventory valued at $50,000+ and developed partnerships with 8+ fashion brands.
Store Manager & Assistant Designer at Ricardo Pava, Bogota, Colombia
January 1, 2014 - Present
Oversaw retail operations, managed team of 5, and contributed to 2013 collection design. Delivered personalized client consultations achieving 60% repeat purchase rate and $100,000+ annual sales.

Education

Professional Certificate in Marketing at San Diego State University
January 11, 2030 - January 26, 2026
Fashion Design Diploma at Escuela de Modas Arturo Tejada Cano
January 11, 2030 - January 26, 2026
Fashion Design Studies at Escuela Argentina de Moda
January 11, 2030 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Consumer Goods, Professional Services