I am a creative and results-oriented Art Director and Product Designer with over 8 years of experience specializing in visual design, user experience, and art direction. I have a proven track record of crafting user-centered digital products by leveraging strong skills in Figma and developing robust design systems. I am skilled at leading design teams and collaborating with cross-functional partners to deliver impactful solutions that align with both user needs and business objectives. I am adept at UX research, prototyping, and visual design, and I strive to create intuitive and engaging digital experiences. My passion lies in shaping and directing creative concepts that resonate with brands and their audiences, ensuring consistency and innovation in all design outputs.…

Karichu Theuri

I am a creative and results-oriented Art Director and Product Designer with over 8 years of experience specializing in visual design, user experience, and art direction. I have a proven track record of crafting user-centered digital products by leveraging strong skills in Figma and developing robust design systems. I am skilled at leading design teams and collaborating with cross-functional partners to deliver impactful solutions that align with both user needs and business objectives. I am adept at UX research, prototyping, and visual design, and I strive to create intuitive and engaging digital experiences. My passion lies in shaping and directing creative concepts that resonate with brands and their audiences, ensuring consistency and innovation in all design outputs.…

Available to hire

I am a creative and results-oriented Art Director and Product Designer with over 8 years of experience specializing in visual design, user experience, and art direction. I have a proven track record of crafting user-centered digital products by leveraging strong skills in Figma and developing robust design systems. I am skilled at leading design teams and collaborating with cross-functional partners to deliver impactful solutions that align with both user needs and business objectives.

I am adept at UX research, prototyping, and visual design, and I strive to create intuitive and engaging digital experiences. My passion lies in shaping and directing creative concepts that resonate with brands and their audiences, ensuring consistency and innovation in all design outputs.

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Work Experience

Art Director at Golazo
October 1, 2022 - Present
Led the development and execution of creative concepts for digital products and campaigns ensuring alignment with client objectives and brand identity. Spearheaded the creation and implementation of a new design system in Figma, which increased workflow efficiency and ensured brand consistency across all visual materials. Directed and mentored a team of designers, providing clear creative direction and fostering professional growth. Collaborated closely with copywriters, product managers, and account managers to ensure cohesive and impactful project delivery. Presented and pitched design concepts and prototypes to clients and stakeholders articulating visual strategy and creative rationale.
Consultant Art Director at Village Creative Ltd
August 31, 2022 - September 2, 2025
Conceptualized and created intuitive user interfaces and visually stunning designs for digital advertising campaigns, branding materials, and marketing assets. Translated client requirements into high-impact visual designs working closely with account management to understand user and business needs. Created interactive prototypes and wireframes to communicate design concepts and user flows to clients and development teams. Mentored junior designers providing guidance on best practices and fostering their professional development. Presented design concepts to clients ensuring alignment with expectations and brand guidelines.
Consultant Creative at Scanad
November 30, 2017 - September 2, 2025
Created innovative visual concepts for digital and print applications across more than 30 campaigns. Designed custom illustrations, iconography, and assets for social media advertising, web, and client projects. Delivered a wide range of design solutions for client advertisements, social media, and print/web needs.
Senior Creative Designer at Focus Publishers
December 31, 2016 - September 2, 2025
Conceptualized and designed custom branding and marketing materials for a variety of clients. Designed and produced effective and user-friendly book layouts for high school students, colleges, and magazines focusing on clear information architecture. Provided strategic advice to clients on maximizing marketing performance through effective design.

Education

Product Design (expected) at Moringa School (Flatiron School Curriculum) | Nairobi
January 11, 2030 - September 1, 2025
Google UX Design Certificate at Coursera
January 1, 2021 - December 31, 2022
Diploma in Fine Arts at Buruburu Institute of Fine Arts
January 11, 2030 - September 2, 2025

Qualifications

Google UX Design Certificate
January 1, 2021 - December 31, 2022

Industry Experience

Education, Financial Services, Real Estate & Construction, Media & Entertainment, Healthcare, Software & Internet, Professional Services, Retail
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