Twine

YouTube thumbnails: three test variants for one episode

Karim Chaya
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Three thumbnail options for an episode of a Spanish-language interview podcast, delivered for A/B testing, each with a preview at the small sizes YouTube shows on phones and in the sidebar.

Built from real frames of the episode (frame selection, cut-outs, light matching and type), with no generated look. Each variant tests a different idea: one face and a question, two faces and a phrase, and the episode’s key word.