Karim Wael

Challenge
New mom‑focused e‑commerce app needed cohesive identity to
stand out in fragmented market. Social content had to communicate
“one app ends the chaos” instantly.
Solution
Delivered complete, scalable brand system that instantly communicates
trust + clarity for new moms. Every element—logo variants, coral-blue
palette, modern typography, organic motifs—works cohesively across app
UI, packaging, and future touchpoints.
Deliverables:
Full brand manual (20+ pages): logo usage, colors, typography, applications,
dos/don’ts.
Mockups: app screens, packaging, stationery, signage.

TAMKEEN is a trading and contracting brand that needed a refreshed identity with a more youthful, confident presence—without losing trust and professionalism.​
The solution was a clean, geometric logo system built to stay clear at small sizes and work across print, signage, and digital use.​
Deliverables:
Primary logo + icon (mono and color versions).​
Arabic and English lockups designed as one consistent system (balanced proportions and spacing across both languages).​
Practical applications/mockups to show real-world usage and consistency.