The Mama App - Full branding project

Challenge
New mom‑focused e‑commerce app needed cohesive identity to
stand out in fragmented market. Social content had to communicate
“one app ends the chaos” instantly.
Solution
Delivered complete, scalable brand system that instantly communicates
trust + clarity for new moms. Every element—logo variants, coral-blue
palette, modern typography, organic motifs—works cohesively across app
UI, packaging, and future touchpoints.
Deliverables:
Full brand manual (20+ pages): logo usage, colors, typography, applications,
dos/don’ts.
Mockups: app screens, packaging, stationery, signage.