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I'm Karim Hasani, a strategic brand designer based in Cairo, Egypt. I specialize in shaping brands from strategy to identity rollout, helping companies find a clear market position and a visual system that lasts. I thrive on research-driven decisions, structured processes, and hands-on collaboration—from workshops and strategy documentation to art direction and brand delivery. I enjoy turning complex briefs into cohesive brand books, campaigns, and storytelling that connect with audiences.…I'm Karim Hasani, a strategic brand designer based in Cairo, Egypt. I specialize in shaping brands from strategy to identity rollout, helping companies find a clear market position and a visual system that lasts. I thrive on research-driven decisions, structured processes, and hands-on collaboration—from workshops and strategy documentation to art direction and brand delivery. I enjoy turning complex briefs into cohesive brand books, campaigns, and storytelling that connect with audiences.

Karim Hasani

Brand Designer, Graphic Designer, Designer, +3

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I'm Karim Hasani, a strategic brand designer based in Cairo, Egypt. I specialize in shaping brands from strategy to identity rollout, helping companies find a clear market position and a visual system that lasts. I thrive on research-driven decisions, structured processes, and hands-on collaboration—from workshops and strategy documentation to art direction and brand delivery. I enjoy turning complex briefs into cohesive brand books, campaigns, and storytelling that connect with audiences.…I'm Karim Hasani, a strategic brand designer based in Cairo, Egypt. I specialize in shaping brands from strategy to identity rollout, helping companies find a clear market position and a visual system that lasts. I thrive on research-driven decisions, structured processes, and hands-on collaboration—from workshops and strategy documentation to art direction and brand delivery. I enjoy turning complex briefs into cohesive brand books, campaigns, and storytelling that connect with audiences.

Available to hire

I’m Karim Hasani, a strategic brand designer based in Cairo, Egypt. I specialize in shaping brands from strategy to identity rollout, helping companies find a clear market position and a visual system that lasts.

I thrive on research-driven decisions, structured processes, and hands-on collaboration—from workshops and strategy documentation to art direction and brand delivery. I enjoy turning complex briefs into cohesive brand books, campaigns, and storytelling that connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Copywriting

Intermediate

Infographic

Intermediate

Product Design

Intermediate

Work Experience

Brand Designer at TBG - The Brand Guys

August 1, 2022 - Present

Worked across full brand workflow from client kickoff to brand delivery using Brand Map methodology. Documented and validated market and positioning workshop outputs into brand strategy documents. Took part in strategy and positioning brainstorming sessions with brand teams. Built stylescapes and brand direction proposals. Contributed to naming and messaging development. Sketched and developed logo concepts and visual language systems. Led identity implementation across deliverables and brandbooks. Produced brand proposals and identity presentations. Created Behance storytelling case presentations. Produced brand kickoff explanation videos. Developed company profiles and business model presentation.

Brand Designer at AB Business

August 1, 2022 - Present

Built company brand strategy and identity systems. Delivered branding projects for client brands from strategy to visual identity. Managed client communication across branding projects. Directed identity and brand system execution for multiple brands. Handled project flow from concept to final brand asset.

Graphic Designer at Stallions Medical

June 1, 2022 - Present

Led identity rebrand project. Built visual identity direction. Produced social media visual systems and campaign assets.

Brand Designer at The Brand Guys (TBG)

September 1, 2023 - December 1, 2023

Led end-to-end brand delivery from client kickoff to final brand assets using Brand Map methodology. Documented and validated market and positioning workshop outputs into brand strategy documents. Took part in strategy and positioning brainstorming sessions with brand teams. Built stylescapes and brand direction proposals. Contributed to naming and messaging development. Sketched and developed logo concepts and visual language systems. Led identity implementation across deliverables and brandbooks. Produced brand proposals and identity presentations. Created Behance storytelling case presentations and brand kickoff explanation videos. Developed company profiles and business model presentations.