With 15+ years of experience in social media, I navigate the algorithms and define the strategy for the future of digital presence, ensuring brands achieve true visibility. While many can create a single viral post or manage a content calendar, my strength lies in doing both simultaneously โ€” at scale. Having managed over 25 social channels and led communication within complex organizations, I know exactly how to bring structure to creative chaos. My core expertise lies within the experience industry, specifically focusing on brands in travel, hospitality, and entertainment. Brands I have worked with ๐Ÿ‘‡ ๐Ÿ๏ธ VING ๐ŸŽถ Krall Entertainment (Diggiloo โ€“ Sweden's largest summer tour, Orup, Joe Labero, Christmas Night, DAD Harmony etc.) ๐Ÿจ Rival ๐Ÿ“ž 3 ๐Ÿจ Scandic ๐Ÿฆข The Nordic Ecolabel Does this sound interesting? Letโ€™s get in touch and create something impactful together. Karin Nymanโ€ฆ

Karin Nyman

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With 15+ years of experience in social media, I navigate the algorithms and define the strategy for the future of digital presence, ensuring brands achieve true visibility. While many can create a single viral post or manage a content calendar, my strength lies in doing both simultaneously โ€” at scale. Having managed over 25 social channels and led communication within complex organizations, I know exactly how to bring structure to creative chaos. My core expertise lies within the experience industry, specifically focusing on brands in travel, hospitality, and entertainment. Brands I have worked with ๐Ÿ‘‡ ๐Ÿ๏ธ VING ๐ŸŽถ Krall Entertainment (Diggiloo โ€“ Sweden's largest summer tour, Orup, Joe Labero, Christmas Night, DAD Harmony etc.) ๐Ÿจ Rival ๐Ÿ“ž 3 ๐Ÿจ Scandic ๐Ÿฆข The Nordic Ecolabel Does this sound interesting? Letโ€™s get in touch and create something impactful together. Karin Nymanโ€ฆ

Available to hire

With 15+ years of experience in social media, I navigate the algorithms and define the strategy for the future of digital presence, ensuring brands achieve true visibility.

While many can create a single viral post or manage a content calendar, my strength lies in doing both simultaneously โ€” at scale. Having managed over 25 social channels and led communication within complex organizations, I know exactly how to bring structure to creative chaos.

My core expertise lies within the experience industry, specifically focusing on brands in travel, hospitality, and entertainment.

Brands I have worked with ๐Ÿ‘‡

๐Ÿ๏ธ VING
๐ŸŽถ Krall Entertainment (Diggiloo โ€“ Swedenโ€™s largest summer tour, Orup, Joe Labero, Christmas Night, DAD Harmony etc.)
๐Ÿจ Rival
๐Ÿ“ž 3
๐Ÿจ Scandic
๐Ÿฆข The Nordic Ecolabel

Does this sound interesting? Letโ€™s get in touch and create something impactful together.

Karin Nyman

See more

Experience Level

Expert
Intermediate
Intermediate

Language

Swedish
Fluent
English
Advanced

Work Experience

Social Media Director at Krall Entertainment
May 1, 2023 - June 1, 2025
Led social media strategy, content creation, and brand engagement for Krall Entertainment; oversaw campaigns, influencer outreach, and multi-platform content.
Social Media Manager at VING/Globetrotter
February 1, 2012 - December 1, 2023
Managed social media campaigns and content strategy for a cruise-focused travel brand; built global online presence and drove audience engagement.
Freelance Blogger at Rรฉsumรฉ
January 1, 2019 - January 1, 2020
Wrote and edited blog posts for a Swedish trade magazine focusing on advertising, media, and communication.
Social Media Manager at Three Sweden
April 1, 2010 - April 1, 2012
Led social media and customer service via social media and email; managed a team of 10; improved customer engagement and service quality for the operator.
Social Media Manager at DN Gala n Diamond League
April 1, 2011 - April 1, 2012
Managed social media for the Diamond League event in Stockholm; led campaigns to grow audience reach and engagement.
Social Media Manager at Scandinavian Hotels
July 1, 2010 - April 1, 2012
Managed national social media channels; created content; boosted brand presence and customer engagement.
Social Media Director at Krall Entertainment
February 1, 2012 - December 1, 2023
Led global social media strategy; increased impressions from 40M to 55M in one year; managed Meta and TikTok accounts; contributed to brand storytelling and content strategy.
Social Media Manager at VING/ Globetro tter
January 1, 2019 - January 1, 2020
Managed social media presence; strengthened branding and audience engagement across platforms (Meta, TikTok); improved reach.
Freelance Blogger at Rรฉsumรฉ
August 1, 2025 - Present
Wrote blog posts for a Swedish trade magazine focusing on advertising, media, and communications; created content for industry audiences.

Education

Bachelor at Dalarna University
January 1, 2005 - January 1, 2006
Bachelor at University of Gothenburg
January 1, 2006 - January 1, 2009
Bachelor, Media Communication and PR at Dalarna University
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Travel & Hospitality, Retail, Telecommunications