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I am a results-driven ASO/PPC Manager with 6+ years of experience driving global app growth across Google Play and iOS. I specialize in Google Ads, Meta Ads, Apple Search Ads, and keyword strategy, delivering data-driven improvements and scalable campaigns. I enjoy collaborating with cross-functional teams to optimize onboarding, creative assets, and conversion funnels for sustainable growth. My approach combines rigorous A/B testing, localization, and market analysis to reduce CPI, increase ROAS, and boost organic installs. I’ve led geo-targeted campaigns in the US, Canada, France, Brazil, and Africa, achieving measurable lift while maintaining a focus on organic growth and conversion uplift.…I am a results-driven ASO/PPC Manager with 6+ years of experience driving global app growth across Google Play and iOS. I specialize in Google Ads, Meta Ads, Apple Search Ads, and keyword strategy, delivering data-driven improvements and scalable campaigns. I enjoy collaborating with cross-functional teams to optimize onboarding, creative assets, and conversion funnels for sustainable growth. My approach combines rigorous A/B testing, localization, and market analysis to reduce CPI, increase ROAS, and boost organic installs. I’ve led geo-targeted campaigns in the US, Canada, France, Brazil, and Africa, achieving measurable lift while maintaining a focus on organic growth and conversion uplift.

Karishma Panwala

PPC Manager, Digital Marketer, Growth Marketer, +7

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I am a results-driven ASO/PPC Manager with 6+ years of experience driving global app growth across Google Play and iOS. I specialize in Google Ads, Meta Ads, Apple Search Ads, and keyword strategy, delivering data-driven improvements and scalable campaigns. I enjoy collaborating with cross-functional teams to optimize onboarding, creative assets, and conversion funnels for sustainable growth. My approach combines rigorous A/B testing, localization, and market analysis to reduce CPI, increase ROAS, and boost organic installs. I’ve led geo-targeted campaigns in the US, Canada, France, Brazil, and Africa, achieving measurable lift while maintaining a focus on organic growth and conversion uplift.…I am a results-driven ASO/PPC Manager with 6+ years of experience driving global app growth across Google Play and iOS. I specialize in Google Ads, Meta Ads, Apple Search Ads, and keyword strategy, delivering data-driven improvements and scalable campaigns. I enjoy collaborating with cross-functional teams to optimize onboarding, creative assets, and conversion funnels for sustainable growth. My approach combines rigorous A/B testing, localization, and market analysis to reduce CPI, increase ROAS, and boost organic installs. I’ve led geo-targeted campaigns in the US, Canada, France, Brazil, and Africa, achieving measurable lift while maintaining a focus on organic growth and conversion uplift.

Available to hire

I am a results-driven ASO/PPC Manager with 6+ years of experience driving global app growth across Google Play and iOS. I specialize in Google Ads, Meta Ads, Apple Search Ads, and keyword strategy, delivering data-driven improvements and scalable campaigns. I enjoy collaborating with cross-functional teams to optimize onboarding, creative assets, and conversion funnels for sustainable growth.

My approach combines rigorous A/B testing, localization, and market analysis to reduce CPI, increase ROAS, and boost organic installs. I’ve led geo-targeted campaigns in the US, Canada, France, Brazil, and Africa, achieving measurable lift while maintaining a focus on organic growth and conversion uplift.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Hindi

Fluent

Gujarati

Fluent

Work Experience

ASO / PPC Manager at Appstane Technologies

June 30, 2025 - June 30, 2025

Managed ₹50 Lakh+ monthly ad budgets across Google UAC, Apple Search Ads, and Meta Ads. Launched and optimized 15+ apps globally; drove 2.4x organic installs across 15+ apps via metadata optimization, keyword audits, and localized store listings. Reduced CPI by 23% and ROAS by 50% through geo-targeted campaigns across Europe (France), US, Canada, South Africa, Brazil and Portugal on cross-platform. Executed A/B tests on icons, screenshots, and video creatives, achieving 15% lift in install-to-open rate and improved app-store conversions. Tools used included Google Play Console, UberSuggest, AppFollow, AppRadar, and OneSignal for performance insights.

ASO / PPC Specialist at Prelax Infotech

December 31, 2021 - December 31, 2021

Planned and executed high-performance PPC campaigns for Android apps using Google Ads, Meta Ads, and Apple Search Ads. Scaled daily ad spend to ₹1.5 Lakhs while optimizing for CPI and ROAS. Created and optimized YouTube videos to boost app store visibility and engagement.

ASO Executive at GreenCom Ez Biz Infotech

December 31, 2019 - December 31, 2019

Led ASO for Android apps: keyword planning, metadata updates, review handling. Executed off-page SEO techniques such as article submissions, guest posts, and directory listings to boost app visibility.

ASO / PPC Manager at Growcraft solution

August 1, 2025 - February 28, 2026

Managed ASO strategies for mobile apps (Android & iOS) and campaigns for Android and Apple Search Ads with a budget of ₹1 Lakh. Conducted keyword research and optimized app listings for visibility. Coordinated with design and development teams for app updates. Analyzed market trends and competitive performance. Improved app ranking and user acquisition through data-driven approaches.

ASO / PPC Manager at Appstane Technologies

April 1, 2024 - June 30, 2025

Managed monthly ad budgets over ₹50 Lakhs for Google UAC, Apple Search Ads, and Meta Ads; launched and optimized 15+ apps worldwide. Improved organic installs by 2.4x through metadata optimization, keyword audits, and localized store entries; reduced CPI by 23% and increased ROAS by 50% via geo-targeted campaigns. Conducted A/B tests on icons, screenshots, and video creatives, boosting install-to-open rates by 15%.

ASO Lead / Head at Vihaa Infotech

February 1, 2022 - July 31, 2023

Led ASO for 10+ apps across gaming, education, and utilities; achieved organic growth through metadata optimization and localization. Optimized entries on Google Play and Windows Store; conducted localization research for multiple markets to improve regional visibility.

PPC Specialist at Prelax Infotech

January 1, 2020 - December 31, 2021

Planned and executed high-performance PPC campaigns for Android apps using Google Ads, Meta Ads, and Apple Search Ads. Scaled daily budget to ₹1.5 Lakhs while optimizing CPI and ROAS. Created and optimized YouTube videos to boost app store visibility and user engagement.

ASO Lead at GreenCom Ebizz Infotech

January 1, 2018 - December 31, 2019

ASO for Android apps: keyword planning, metadata updates, and review management. Executed off-page SEO strategies (articles, guest posts, directory listings) to boost app visibility.

ASO / PPC - Manager at Growcraft Solution

August 1, 2025 - February 1, 2026

Managed ASO strategies for mobile apps (Android and iOS), and optimized Android and Apple search ad campaigns with a ~₹1 lakh budget. Conducted keyword research, coordinated app updates with design/development teams, analyzed market trends, and improved app ranking and user acquisition through data-driven optimization.

ASO / PPC - Manager at Appstane Technologies

April 1, 2024 - June 1, 2025

Managed ₹50 Lakhs+ monthly ad budgets across Google UAC, Apple Search Ads, and Meta Ads, launching and optimizing 15+ apps globally. Increased organic installs by 2.4× through metadata optimization, keyword audits, and localized store listings. Reduced CPI by 23% and ROAS by 50% via geo-targeted campaigns across Europe (France), US, Canada, South Africa (Brazil) and Portugal; executed A/B tests on icons, screenshots, and video creatives to lift install-to-open rate by 15%.

ASO - Executive at Vihaa Infotech

February 1, 2022 - July 1, 2023

Led ASO for 10+ apps across gaming, education, and utilities; optimized Play Store and Windows listings with targeted keyword research, competitor analysis, and creative assets; conducted localization research for multiple markets (Google Play, Microsoft, Amazon) to enhance regional visibility.

ASO - Executive at GreenCom Ebizz Infotech

January 1, 2018 - December 1, 2019

Managed ASO for Android apps: keyword planning, metadata updates, and review handling; implemented off-page SEO techniques to boost app visibility across app stores.