Karl Friend

Founded, designed, and built a multi-tenant SaaS product for dog trainers and behaviourists, centered on scheduling, registrations, client management, financials, notes, Google Calendar integration, Xero integration, Stripe payments integration, and daily business workflows. Used AI to accelerate product architecture, UX flows, feature planning, technical problem solving, interface iteration, and delivery. Designed and built registrations, client management, financial workflows, Google Calendar integration, drag-and-drop scheduling, onboarding, and trainer admin workflows. Translated real customer pain points from a dog training business into practical SaaS functionality and early go-to-market positioning.

Leads product design and product direction across major areas of a SaaS platform for sports clubs, associations, and community organizations, including registrations, communications, member management, websites, events, mobile experiences, and customer onboarding. Redesigns and rebuilds complex club management workflows by reviewing existing platforms and designing improved screens, flows, and touchpoints. Uses Claude, ChatGPT, Figma, and AI-assisted workflows to accelerate product thinking, edge-case exploration, prototyping, and product specification. Works closely with developers, leadership, product stakeholders, and customers to translate complex requirements into clear, buildable product experiences. Key projects include a from-scratch drag-and-drop website builder (UX, components, editor structure, page controls, integration points, responsive behavior, and developer specifications) and leading the mobile app design and prototypes, gathering customer feedback and supporting deve

Own end-to-end product strategy and decisions across the platform; unify multiple platform initiatives into a single, coherent product vision; lead a fully remote, cross-functional team; write detailed product specifications for engineering delivery; own UI/UX from discovery through high-fidelity execution; balance speed and long-term maintainability with engineering; serve as central product authority aligning business goals, technical constraints, and user needs.