Karl McManus

Started as Social Media Assistant, quickly progressing to Primary Video Editor and Lead Videographer, before being appointed Studio Manager for the launch of DMC Studios. Played a key role in building and setting up the podcast studio,managing podcast production and green screen projects forclients, and filming/editing over 150 podcasts, including threerecurring weekly shows.

My approach to video production and social media strategy was forged in one of the most competitive spaces on the internet: Gaming. I built a gaming page to a peak of 150,000 followers, a process that served as an intensive masterclass in digital storytelling. Through this, I moved beyond just "editing" to focus on the science of content performance. I learned how to: Master Video Structure: Crafting the perfect "hook" and pacing to maximise audience retention. Decode Algorithms: Understanding why certain videos fly while others fail, and how to stay ahead of platform trends. Build Communities: Turning casual viewers into a loyal following of over 150k people. This foundational expertise allows me to look at any footage -regardless of the niche -and identify exactly how to package it for maximum reach. I don't just create visually appealing content; I build high-performing digital assets designed to get the most out of every second on screen.