I am a creative and analytical Marketing and Psychology graduate with a foundation in research and digital marketing strategies. I am passionate about using both the science of human behaviour and the art of storytelling to connect with people and drive results. I am a results-oriented thinker who capitalises on data-driven behavioural insights for branding and campaign optimisation. I understand and influence real-world consumer decisions, and I enjoy integrating creative thinking with compelling content to deliver innovative marketing solutions. I aim to craft impactful campaigns, strategically analyse market trends, and deeply understand customer needs.

Karmaine Tan

I am a creative and analytical Marketing and Psychology graduate with a foundation in research and digital marketing strategies. I am passionate about using both the science of human behaviour and the art of storytelling to connect with people and drive results. I am a results-oriented thinker who capitalises on data-driven behavioural insights for branding and campaign optimisation. I understand and influence real-world consumer decisions, and I enjoy integrating creative thinking with compelling content to deliver innovative marketing solutions. I aim to craft impactful campaigns, strategically analyse market trends, and deeply understand customer needs.

Available to hire

I am a creative and analytical Marketing and Psychology graduate with a foundation in research and digital marketing strategies. I am passionate about using both the science of human behaviour and the art of storytelling to connect with people and drive results.

I am a results-oriented thinker who capitalises on data-driven behavioural insights for branding and campaign optimisation. I understand and influence real-world consumer decisions, and I enjoy integrating creative thinking with compelling content to deliver innovative marketing solutions. I aim to craft impactful campaigns, strategically analyse market trends, and deeply understand customer needs.

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Language

English
Fluent
French
Advanced
Italian
Intermediate
Chinese
Intermediate

Work Experience

Creative Marketing Intern at Mafé Bento
March 1, 2026 - Present
Planning and execution of social media content; Photography and videography; Editing for social media platforms; Trend research and creative ideation; Assist in planning and executing marketing campaigns, including seasonal promotions, new menu launches, and events; Monitoring and analysis of engagement metrics; Assist with marketing collateral design such as banners, flyers, packaging, and other promotional materials.
Intern, Research Department at Starcom MediaVest Group (Thailand)
November 1, 2012 - February 28, 2013
Independently planned and conducted qualitative research to understand cultural/societal influence and individual motivations of Thai female youth in the cosmetic and beauty market. Collaborated with Thai intern to conduct and translate person-administered interviews. Supported findings with secondary research, conceptualised communication strategies and created stylized presentation.
Event Talent at Maybelline
September 1, 2012 - September 30, 2012
Inform customers about newly launched mascara, Lashionista. Work with makeup artist to carry out makeovers on consumers who purchase the product.
Brand Ambassador at Glade Sensations
April 1, 2012 - April 30, 2012
Direct marketing – Carried out a one-for-one product exchange. Get consumers to switch brands, create brand awareness.
Promoter at Uncle Toby’s
January 1, 2012 - February 29, 2012
Direct marketing – distribution of free samples of products. Encourage brand switching by promoting the brand over its competitors.
Brand Ambassador at Asia-Pacific Breweries
October 1, 2011 - October 31, 2011
Direct marketing – Approached people to try samples of Dalmore whiskey and encourage brand switching.
Event Talent at VnC Cocktails
October 1, 2011 - October 31, 2011
Managed cocktail tasting sessions to promote brand awareness and encourage purchase.
Yogurt Swirler at Frolick
July 1, 2011 - October 31, 2011
Prepared yogurt and served customers; Inventory Clean-up and maintenance of workspace; Cashier duties.
Event Model / Stage Dancer at Primo, SHOTS@SOLE
September 1, 2011 - September 30, 2011
Create hype amongst crowd; Stage dancer; Ensure that crowd is enjoying themselves.
Santa Hats Seller at Alfestco
November 1, 2009 - December 31, 2010
Approaching public and persuade them to purchase item for charity; Managing self-inventory; Managing money.
Door Host at Outdoors Café & Bar
February 1, 2010 - March 31, 2010
Greet customers, show them to tables; Talk to customers and ensure they are enjoying themselves; Encourage customers to make repeat visits.
Server at Gelatissimo
December 1, 2009 - January 31, 2010
Prepare gelato, serve customers; Cashier duties; Clean-up and area maintenance.
Singer-songwriter (vocal work, musical composition)
January 1, 2014 - December 31, 2025
Independent singer-songwriter focusing on vocal work and composition.
Event Model at Primo, SHOTS@SOUL
September 1, 2011 - September 30, 2011
Create hype amongst crowd; Stage dancer; Ensure that crowd is enjoying themselves.
Santa Hats Seller at Alfestco
November 1, 2010 - December 31, 2010
Approaching public and persuade them to purchase item for charity; Managing of self-inventory; Managing of money.

Education

BA Psychology and Marketing at Murdoch University
January 1, 2021 - December 31, 2022
Language study at Institut français des alpes
May 15, 2013 - August 1, 2013
Digital Marketing: Strategies, Models and Frameworks at National University of Singapore (NUS) Business School
March 1, 2023 - June 30, 2023
Diploma in Media and Communication at Singapore Polytechnic
January 1, 2010 - December 31, 2013
O Levels at Ngee Ann Secondary School
January 1, 2006 - December 31, 2009
BA Psychology and Marketing at Murdoch University
January 1, 2021 - December 31, 2022
Language study in Annecy at Institut français des alpes
May 15, 2013 - August 1, 2013
Digital Marketing: Strategies, Models and Frameworks at National University of Singapore (NUS) Business School
March 1, 2023 - June 30, 2023
Diploma in Media and Communication at Singapore Polytechnic
January 1, 2010 - December 31, 2013
O-Levels at Ngee Ann Secondary School
January 1, 2006 - December 31, 2009

Qualifications

Digital Marketing: Strategies, Models and Frameworks
March 1, 2023 - June 30, 2023
Diploma in Media and Communication
January 1, 2010 - December 31, 2013
O Levels
January 1, 2006 - December 31, 2009
Digital Marketing: Strategies, Models and Frameworks
March 1, 2023 - June 30, 2023

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Travel & Hospitality