I am a Brand Identity Designer with 8+ years building cohesive visual systems from concept through production-ready delivery. I have deep expertise in logo suites, brand guidelines, typography systems, and multi-channel digital asset creation for fashion, beauty, and lifestyle clients. I interpret creative briefs independently, manage full project lifecycles, and deliver organized, stakeholder-ready file packs under tight deadlines. I am proficient in Adobe Creative Suite and Figma and enjoy collaborating with web developers, platform builders, and advertising teams. As a freelancer and collaborator, I build cohesive visual frameworks across social, web, and print touchpoints, maintaining brand integrity at every consumer-facing application. I deliver production-ready file packs organized for developers and printers, lead end-to-end design projects, and implement scalable design systems and templates that boost team efficiency. I thrive in fast-paced environments and value clear communication with clients and partners.

Karolina Scavelli

I am a Brand Identity Designer with 8+ years building cohesive visual systems from concept through production-ready delivery. I have deep expertise in logo suites, brand guidelines, typography systems, and multi-channel digital asset creation for fashion, beauty, and lifestyle clients. I interpret creative briefs independently, manage full project lifecycles, and deliver organized, stakeholder-ready file packs under tight deadlines. I am proficient in Adobe Creative Suite and Figma and enjoy collaborating with web developers, platform builders, and advertising teams. As a freelancer and collaborator, I build cohesive visual frameworks across social, web, and print touchpoints, maintaining brand integrity at every consumer-facing application. I deliver production-ready file packs organized for developers and printers, lead end-to-end design projects, and implement scalable design systems and templates that boost team efficiency. I thrive in fast-paced environments and value clear communication with clients and partners.

Available to hire

I am a Brand Identity Designer with 8+ years building cohesive visual systems from concept through production-ready delivery. I have deep expertise in logo suites, brand guidelines, typography systems, and multi-channel digital asset creation for fashion, beauty, and lifestyle clients. I interpret creative briefs independently, manage full project lifecycles, and deliver organized, stakeholder-ready file packs under tight deadlines. I am proficient in Adobe Creative Suite and Figma and enjoy collaborating with web developers, platform builders, and advertising teams.

As a freelancer and collaborator, I build cohesive visual frameworks across social, web, and print touchpoints, maintaining brand integrity at every consumer-facing application. I deliver production-ready file packs organized for developers and printers, lead end-to-end design projects, and implement scalable design systems and templates that boost team efficiency. I thrive in fast-paced environments and value clear communication with clients and partners.

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Experience Level

Expert
Expert

Work Experience

Marketing Coordinator & Graphic Designer at Lee and Associates West LA
May 1, 2023 - Present
Designed and produced brand assets across email, paid social, affiliate, and web channels in a high-volume, deadline-driven environment. Built scalable design systems and reusable production templates to improve team workflow efficiency and maintain cross-channel brand consistency. Applied A/B testing insights and performance analytics to refine creative decisions and improve asset quality across campaigns. Collaborated with marketing stakeholders and external vendors, managing multiple concurrent deliverables with strong communication and follow-through.
Graphic Designer at Thunder Group
July 1, 2021 - April 1, 2023
Designed packaging, product catalogs, and print marketing materials with strict adherence to brand standards, production accuracy, and technical specifications. Translated product and brand vision into precise, production-ready visual deliverables organized for use by external sales and marketing stakeholders. Managed multiple concurrent projects in a fast-paced environment while maintaining organized file systems and dependable cross-functional communication.
Studio Assistant at Tiselle Letterpress
January 1, 2017 - February 1, 2020
Produced premium print materials with high standards for craftsmanship, typography, and production accuracy. Managed eCommerce digital assets, maintaining visual consistency across all online customer touch points.
Graphic Design Intern at Asian Outfitters
January 1, 2016 - December 1, 2016
Created homepage banners, promotional assets, and branded marketing materials for a fashion eCommerce business. Formatted and color corrected product photography for paid advertising, ensuring visual consistency across digital placements.

Education

B.S. at The Illinois Institute of Art, Chicago
January 11, 2030 - May 6, 2026
at College of Tourism and Hotel Management, Warsaw, Poland
January 11, 2030 - May 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Other