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I'm a hands-on digital marketing and brand strategist with international fashion and luxury experience across DTC environments. I specialize in building marketing functions from the ground up, driving scalable growth, and aligning brand positioning with commercial performance. I combine creative direction with data-informed decision-making to deliver measurable business impact.…

KAROLIINA LAMMI

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I'm a hands-on digital marketing and brand strategist with international fashion and luxury experience across DTC environments. I specialize in building marketing functions from the ground up, driving scalable growth, and aligning brand positioning with commercial performance. I combine creative direction with data-informed decision-making to deliver measurable business impact.…

Available to hire

I’m a hands-on digital marketing and brand strategist with international fashion and luxury experience across DTC environments.

I specialize in building marketing functions from the ground up, driving scalable growth, and aligning brand positioning with commercial performance. I combine creative direction with data-informed decision-making to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Finnish

Fluent

English

Fluent

Swedish

Advanced

French

Intermediate

Work Experience

Sales & Growth Director at ASK Scandinavia

June 1, 2024 - August 1, 2025

Managed a portfolio of five international retail partners, maintained close communication to enhance relationships, drive performance, and support long-term retention and growth. Led expansion into three new international markets, identifying growth opportunities within existing accounts and supporting strategic market entry. Collaborated cross-functionally on product launches, including a collaboration bag during Paris Fashion Week, and supported email marketing initiatives via Klaviyo to align commercial and brand activation efforts.

Creative Marketing & Brand Strategy Consultant at Freelancer / Independent Consultant

January 1, 2024 - Present

Led the strategic and creative direction of high-profile photoshoots, fashion shows, and brand events, strengthening luxury brand positioning and visibility. Orchestrated the development and launch of a new website, transforming it into a strategic brand touchpoint that elevated storytelling, visual coherence, and user experience. Defined and led a digital and social media strategy to grow brand reach and engagement while supporting broader growth objectives.

Marketing Director & Brand Development Consultant at FashionNet Anton Dell

November 1, 2021 - July 1, 2023

Built and led the marketing function from the ground up, executing a full company rebrand that repositioned the consultancy, supported international client acquisition, and reinforced its position as a recognised player in the wholesale matchmaking market. Drove a 300% increase in website traffic within one quarter through targeted ad campaigns, content optimisation, and structured digital growth initiatives. Scouted emerging and established fashion brands at major European trade shows and successfully placed 10+ brands with aligned international wholesalers, supported by the creation of comprehensive brand decks and wholesale sales materials.