Reading International - 180,000 sqft

Reading International project—what I often referred to as a “beast”—was a uniquely complex brief that extended far beyond a typical concept design. Located just outside Reading, the proposal encompassed not only interior strategy but also landscaping, alongside broader investigations into how architecture could influence the building envelope and surrounding road infrastructure. It marked the first step in our collaboration with Alchemy Asset Management, requiring us to pitch the project twice as the brief evolved. Although the feedback was extremely positive, we ultimately lost out due to limited experience in infrastructure design. Even so, the strength of the proposal established a valuable relationship with Alchemy, paving the way for future opportunities and continued collaboration.

Location: Reading
Size: 180,000 sqft
Value: N/A
Responsibilities: Concept Design, Costing Mark Ups, Technical Drawings, Pitch Document, Sketching, Client Pitch
Project proposal submitted while at Modus