Runway East - Concept

Karolina
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For the design proposal for Runway East’s new serviced office space at 200 Aldersgate, the goal was to create an environment that resonates with the dynamic energy of the City of London while staying true to Runway East’s brand ethos of creativity, collaboration, and flexibility. Drawing inspiration from the surrounding area, I integrated architectural elements that reference the area’s rich history and modern urban landscape - think industrial textures, monolithic shapes and a balance of raw and refined
materials. The brief also asked for an element of surprise, leading me to incorporate a hidden feature - a secret door inspired by the sleek, mysterious qualities of Brutalist architecture and the era of space exploration. These influences shape a design that feels both grounded and forward-thinking, with open, flexible workspaces, creative breakout zones, and communal areas that encourage interaction. By merging the local environment with the brand’s values, the proposal aims to provide a unique,
inspiring, and functional space that supports the needs of its creative and entrepreneurial community.

Location: City if London, London
Size: N/A
Value: £6m
Responsibilities: Concept Design, Costing Mark Ups, Pitch Document, Client Pitch
Software Used: AutoCad, Revu Blueabeam, 3ds max (by a team member)
Project proposal submitted while at Morgan Lovell