Most small businesses and nonprofits don't have a marketing problem — they have a clarity problem. Unclear positioning, inconsistent content, and ad spend with no strategy behind it. That's where I come in. I'm a full-spectrum digital marketer working across brand strategy, paid media, SEO, content, social, and email — not as isolated tactics, but as one connected system built around your growth goals. I've managed ad campaigns that delivered 3x ROI, built visibility for NGOs on tight budgets, and I'm currently leading the end-to-end brand build for an edtech startup from the ground up. I work best with startups, NGOs, SMEs, and individuals who are serious about growth but need a strategic partner, not just a task-executor. If your marketing feels scattered or you're not sure what's actually working — that's exactly the conversation I want to have.…

Kwe Riri Karuru

Most small businesses and nonprofits don't have a marketing problem — they have a clarity problem. Unclear positioning, inconsistent content, and ad spend with no strategy behind it. That's where I come in. I'm a full-spectrum digital marketer working across brand strategy, paid media, SEO, content, social, and email — not as isolated tactics, but as one connected system built around your growth goals. I've managed ad campaigns that delivered 3x ROI, built visibility for NGOs on tight budgets, and I'm currently leading the end-to-end brand build for an edtech startup from the ground up. I work best with startups, NGOs, SMEs, and individuals who are serious about growth but need a strategic partner, not just a task-executor. If your marketing feels scattered or you're not sure what's actually working — that's exactly the conversation I want to have.…

Available to hire

Most small businesses and nonprofits don’t have a marketing problem — they have a clarity problem. Unclear positioning, inconsistent content, and ad spend with no strategy behind it. That’s where I come in.

I’m a full-spectrum digital marketer working across brand strategy, paid media, SEO, content, social, and email — not as isolated tactics, but as one connected system built around your growth goals.

I’ve managed ad campaigns that delivered 3x ROI, built visibility for NGOs on tight budgets, and I’m currently leading the end-to-end brand build for an edtech startup from the ground up. I work best with startups, NGOs, SMEs, and individuals who are serious about growth but need a strategic partner, not just a task-executor.

If your marketing feels scattered or you’re not sure what’s actually working — that’s exactly the conversation I want to have.

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Language

English
Fluent
Swahili
Fluent
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Strategist at Sarba Landscapes
April 15, 2024 - December 1, 2025
Audited & Developed their Digital Market System. Managed their website & SEO
Growth Marketing Strategist. at Cobot Kids Kenya
February 23, 2026 - Present
Development of Their Marketing Strategy. Managing a full technical team that handles Social Media Marketing, Email Marketing Out of Home Marketing & Client Retention

Education

Bachelors of Science in Information Technology at KCA University
September 9, 2021 - March 9, 2026
Google Ads Certification at Google Ads
January 9, 2026 - April 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Non-Profit Organization, Consumer Goods
    paper Cobot Kids Marketing.

    Cobot Kids Kenya is a Kenyan ed-tech initiative introducing children to coding and robotics.

    As their Growth Marketer, I’m leading the full brand build from scratch — developing brand identity and voice, standing up their social media presence across platforms, creating educational and engaging content, and building the audience pipeline that will drive enrollments and partnerships.

    This is a long-term, integrated engagement covering strategy, content, community growth, and performance tracking — the kind of work where you see the compounding effect of getting the foundations right.