I’m an independent Product Designer and Webflow Expert based in Sydney, collaborating with clients across Australia, Singapore, and New Zealand. I partner with high-growth companies to craft innovative digital experiences and impactful brands. Since 2010, I’ve led strategy, design, and development for ambitious teams at BP Australia, M.J. Bale, IC Markets, Service NSW, the Australia Digital Health Agency, the Victoria Institute of Teaching, Priceline, and WWF—helping them captivate users, drive conversions, and build instant trust.

KA SH GUNARETNAM

I’m an independent Product Designer and Webflow Expert based in Sydney, collaborating with clients across Australia, Singapore, and New Zealand. I partner with high-growth companies to craft innovative digital experiences and impactful brands. Since 2010, I’ve led strategy, design, and development for ambitious teams at BP Australia, M.J. Bale, IC Markets, Service NSW, the Australia Digital Health Agency, the Victoria Institute of Teaching, Priceline, and WWF—helping them captivate users, drive conversions, and build instant trust.

Available to hire

I’m an independent Product Designer and Webflow Expert based in Sydney, collaborating with clients across Australia, Singapore, and New Zealand. I partner with high-growth companies to craft innovative digital experiences and impactful brands. Since 2010, I’ve led strategy, design, and development for ambitious teams at BP Australia, M.J. Bale, IC Markets, Service NSW, the Australia Digital Health Agency, the Victoria Institute of Teaching, Priceline, and WWF—helping them captivate users, drive conversions, and build instant trust.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Web Designer & Webflow Developer at Self-employed / Freelance
February 20, 2018 - Present
Design and build new websites, landing pages, and redesigns. Manage complex CMS databases with Make (Integromat), Zapier, and Airtable integrations. Create interactions and custom animations. Provide in-house training to the team.
UX/UI Designer at WWF ( World Wide Fund for Nature )
July 1, 2022 - September 30, 2022
Focus on user flow and task flow; create Lo-fi and hi-fi wireframes; interaction and interface design; prototypes.
UI Designer at Victorian Institute of Teaching
April 1, 2022 - May 31, 2022
Brand enhancement; Lo-fi & hi-fi wireframes; interface design; prototype.
Product Designer at CashD
January 1, 2022 - March 31, 2022
User research and interviews; competitor analysis; IA, user flows; Lo-fi & hi-fi wireframes; interaction & interface design; prototype.
Product Design Mentor (Part-time) at Design Lab
February 1, 2020 - November 30, 2021
Mentor aspiring product designers worldwide; discuss interaction & interface design; provide guidance and feedback.
User Interface Designer at Australia Digital Health Agency
December 1, 2019 - March 31, 2021
Produce digital product design, interface design, and interaction design supporting agency products; create wireframes and prototypes; develop design principles, style guides, design systems and libraries; collaborate across teams; advocate best practices.
UX/UI Designer at Dekko Secure
October 1, 2019 - December 31, 2019
User interviews with law enforcement; research, competitor analysis, and persona creation; customer journey mapping; wireframes, prototyping, flowcharts, site maps; develop new design system and components library.
UX/UI Designer at Skoolbag
September 1, 2019 - October 31, 2019
Research, competitor analysis, and persona creation; customer journey mapping; wireframes, prototyping, flowcharts; work with Material Design and design system.
UX/UI Designer at Service NSW
August 1, 2019 - September 30, 2019
API website redesign; access to NSW government API library; research, journey mapping, prototyping, and flowcharts; contribute to style guides and component library.
UX/UI / Digital Designer at DDB Advertising Agency
January 1, 2019 - September 30, 2019
Research, competitor analysis, persona creation; information architecture, wireframes, prototyping, and flowcharts; build components library; lead email marketing campaigns.
Digital Designer / Front-end Developer at M J Bale
April 1, 2018 - September 30, 2018
UI design; digital marketing assets; front-end development (HTML, CSS, JS); collaborate with external development team.
UX/UI / Digital Designer at IC Markets
September 1, 2017 - March 31, 2018
User/market research; competitor analysis; persona creation; customer journey mapping; wireframing & prototyping; interaction & interface design using Sketch; marketing materials.
Freelance Graphic Designer at Self-employed
May 1, 2010 - December 31, 2018
Freelance graphic design for clients across various sectors; Adobe Creative Suite; logo design and branding; WordPress / Webflow development; UI/UX design.

Education

Front-End Development at General Assembly
January 1, 2019 - December 22, 2025
User Experience Design at Academy Xi
January 1, 2017 - December 22, 2025
Diploma of Graphic Design at CATC Design School
January 1, 2011 - December 22, 2025
Diploma in Accounting at Northern Sydney Institute of TAFE
January 1, 2002 - January 1, 2005
HSC at Ashfield Boys High School
January 1, 1995 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Healthcare, Media & Entertainment, Professional Services