I'm a creative and adaptable Graphic Designer with a strong foundation in visual storytelling and content strategy, built on a decade of experience in education and communication. I transitioned from teaching to design by leveraging my experience creating engaging, accessible learning materials and narrative-driven content. I enjoy crafting impactful graphics and social media campaigns using Canva, Adobe Express, and AI tools, and I collaborate across teams to translate campaign goals into inclusive, accessible visuals. I also bring skills in SEO, analytics, and WordPress to ensure content reaches diverse audiences.

Kastury Bhattacharya

I'm a creative and adaptable Graphic Designer with a strong foundation in visual storytelling and content strategy, built on a decade of experience in education and communication. I transitioned from teaching to design by leveraging my experience creating engaging, accessible learning materials and narrative-driven content. I enjoy crafting impactful graphics and social media campaigns using Canva, Adobe Express, and AI tools, and I collaborate across teams to translate campaign goals into inclusive, accessible visuals. I also bring skills in SEO, analytics, and WordPress to ensure content reaches diverse audiences.

Available to hire

I’m a creative and adaptable Graphic Designer with a strong foundation in visual storytelling and content strategy, built on a decade of experience in education and communication.

I transitioned from teaching to design by leveraging my experience creating engaging, accessible learning materials and narrative-driven content. I enjoy crafting impactful graphics and social media campaigns using Canva, Adobe Express, and AI tools, and I collaborate across teams to translate campaign goals into inclusive, accessible visuals. I also bring skills in SEO, analytics, and WordPress to ensure content reaches diverse audiences.

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Language

English
Fluent

Work Experience

Social Media Designer Volunteer at COHAP Outreach Corporation
April 1, 2025 - Present
Designed and managed visual content for social media platforms to support outreach campaigns, as Lead Designer. Collaborated with communications teams to develop digital storytelling strategies. Innovated infographic design philosophy leading to increased engagement and awareness through targeted content and community-driven messaging. Managed planning, scheduling, and publishing content including announcements, flyers, and infographics aligned with COHAP’s social calendar and key nonprofit events. Crafted motivating captions tailored to each platform, incorporating relevant tags and hashtags to maximize reach and resonance across diverse audience. Led and trained a team which created compelling visuals using prompt engineering techniques across Canva, and Leonardo AI and other AI tools to produce high-impact imagery for digital outreach. Increased business reach through embedding custom QR codes into every visual asset to encourage donations and streamline supporter engagement.
Social Media Designer Volunteer at COHAP Outreach Corporation (Non-profit)
April 1, 2025 - Present
Lead designer responsible for designing and managing visual content for social media campaigns. Collaborated with communications teams to develop digital storytelling strategies, innovated infographic design philosophy to increase engagement and awareness, managed planning and publishing of content including announcements, flyers, and infographics aligned with the organization’s social calendar, crafted platform-specific captions with relevant tags to maximize reach, and led a trained team using prompt engineering across Canva and AI tools to produce high-impact visuals for digital outreach. Embedded custom QR codes into visuals to boost donor engagement.
Social Media Designer Volunteer at COHAP Outreach Corporation
April 1, 2025 - Present
Designed and managed visual content for social media platforms to support outreach campaigns as Lead Designer. Collaborated with communications teams to develop digital storytelling strategies and innovated infographic design philosophy to increase engagement and awareness. Managed planning, scheduling, and publishing content including announcements, flyers, and infographics aligned with the organization's social calendar and key nonprofit events. Crafted motivating captions tailored to each platform with relevant tags and hashtags to maximize reach across diverse audiences. Led and trained a team using prompt engineering techniques and AI tools such as Canva and Leonardo AI to produce high-impact digital visuals. Increased business reach through embedding custom QR codes into visual assets to encourage donations and supporter engagement.
Pupil Support Assistant at St Joseph's RC Primary School
July 31, 2023 - October 2, 2025
Supported children with additional needs in inclusive classroom environments, collaborating with educators and families to implement tailored learning interventions and ensure clear communication and accessibility in design. Promoted emotional well-being and academic development through proactive engagement, informing inclusive design practices.
Pupil Support Assistant at St Joseph's RC Primary School
July 1, 2023 - October 4, 2025
Supported children with additional needs in inclusive classroom environments, fostering empathy and adaptability which are key traits in user-centered design. Collaborated with educators and families to implement tailored learning interventions, reinforcing the importance of clear communication and visual accessibility. Promoted emotional well-being and academic development through patient, proactive engagement — translating into thoughtful, inclusive design practices.
Pupil Support Assistant at St Joseph's RC Primary School
July 1, 2023 - August 23, 2025
Supported children with additional needs in inclusive classroom environments, fostering empathy and adaptability important in user-centered design. Collaborated with educators and families to implement tailored learning interventions, emphasizing clear communication and visual accessibility. Promoted emotional well-being and academic development through patient, proactive engagement, which translates into thoughtful and inclusive design practices.
Assistant Teacher (English & Dramatics) at Apeejay School
September 30, 2012 - October 2, 2025
Taught classical literature and dramatics, designed literature-based curricula, mentored students in performance arts, and blended narrative structure with visual presentation to support learning and expression.
Assistant Teacher (English & Dramatics) at Apeejay School
September 1, 2012 - October 4, 2025
Taught classical literature and dramatics, encouraging creative expression and storytelling that are skills foundational to compelling visual design. Designed literature-based curricula and mentored students in performance arts, blending narrative structure with visual presentation. Fostered critical thinking and imaginative interpretation, enriching your ability to conceptualize and execute meaningful design work.
Assistant Teacher (English & Dramatics) at Apeejay School
September 1, 2012 - August 23, 2025
Taught classical literature and dramatics, encouraging creative expression and storytelling foundational to compelling visual design. Designed literature-based curricula and mentored students in performance arts, blending narrative structure with visual presentation. Fostered critical thinking and imaginative interpretation to enrich conceptualization and execution of meaningful design work.
Assistant Teacher (English & Geography) at North Point School
May 31, 2012 - October 2, 2025
Delivered engaging lessons using digital tools and interactive methods, supported diverse learning needs with visual aids and multimedia content, and contributed to curriculum development and extracurricular activities.
Assistant Teacher (English & Geography) at North Point School
May 1, 2012 - October 4, 2025
Delivered engaging lessons using digital tools and interactive methods, laying the groundwork for tech-integrated design thinking. Supported diverse learning needs through visual aids and multimedia content, emphasizing clarity and accessibility in design. Contributed to curriculum development and extracurricular activities, showcasing the ability to manage creative projects from ideation to execution.
Assistant Teacher (English & Geography) at North Point School
May 1, 2012 - August 23, 2025
Delivered engaging lessons using digital tools and interactive methods, laying the groundwork for tech-integrated design thinking. Supported diverse learning needs through visual aids and multimedia content, emphasizing clarity and accessibility in design. Contributed to curriculum development and extracurricular activities, demonstrating ability to manage creative projects from ideation to execution.
Content Developer at Axis Entertainment
June 30, 2011 - October 2, 2025
Created SEO-optimized content for international tourism websites, conducted in-depth research, and developed informative travel articles with strong visual and narrative appeal. Applied keyword strategies and structured content layouts to improve search performance, informing visual hierarchy and design clarity.
Content Developer at Axis Entertainment
June 1, 2011 - October 4, 2025
Created SEO-optimized content for international tourism websites, enhancing brand visibility and user engagement. Conducted in-depth research and developed informative travel articles with strong visual and narrative appeal. Applied keyword strategies and structured content layouts to improve search engine performance — skills that inform visual hierarchy and design clarity.
Content Developer at Axis Entertainment
June 1, 2011 - August 23, 2025
Created SEO-optimized content for international tourism websites to enhance brand visibility and user engagement. Conducted in-depth research and developed informative travel articles with strong visual and narrative appeal. Applied keyword strategies and structured content layouts to improve search engine performance, informing visual hierarchy and design clarity.

Education

Bachelor of Arts (Honors) in English at University of Calcutta
January 1, 2004 - January 1, 2007
Master of Arts (M.A.) in English Language and Literature at Jadavpur University
January 1, 2007 - January 1, 2009
Bachelor of Education at University of Calcutta
January 1, 2009 - January 1, 2010
Bachelor of Education at University of Calcutta
January 1, 2009 - December 31, 2010
Master of Arts (M.A.) in English Language and Literature at Jadavpur University
January 1, 2007 - December 31, 2009
Bachelor of Arts (Hons) in English at University of Calcutta
January 1, 2004 - December 31, 2007
Bachelor of Education at University of Calcutta
January 1, 2009 - January 1, 2010
Master of Arts (M.A.) in English Language and Literature at Jadavpur University
January 1, 2007 - January 1, 2009
Bachelor of Arts (B.A.) in English (Honors) at University of Calcutta
January 1, 2004 - January 1, 2007

Qualifications

SEO, PPC, & Google Analytics Training
January 11, 2030 - October 4, 2025

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet