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I’m a Fractional Chief Marketing Officer and strategic brand partner with over 18 years’ experience working across premium, luxury and founder-led businesses. My work sits at the intersection of brand, partnerships and commercial strategy — helping businesses define their positioning, structure high-value collaborations and translate creative ideas into commercially viable, compelling propositions. I’ve led global campaigns and partnerships for brands such as Breitling, including the RAF100 collaboration with the MOD and Royal Air Force, as well as Bentley partnerships and collector-led brand experiences. These projects required aligning multiple stakeholders, balancing brand and commercial objectives, and delivering high-impact, culturally relevant outcomes. Alongside global brands, I work closely with founders and creative businesses to shape go-to-market strategy, develop partnership frameworks, and build marketing foundations that support sustainable growth. I’m particularly interested in projects that sit at the intersection of storytelling, culture and commerce — where strong ideas need to be structured, positioned and brought to life in a way that delivers both creative and commercial value.…I’m a Fractional Chief Marketing Officer and strategic brand partner with over 18 years’ experience working across premium, luxury and founder-led businesses. My work sits at the intersection of brand, partnerships and commercial strategy — helping businesses define their positioning, structure high-value collaborations and translate creative ideas into commercially viable, compelling propositions. I’ve led global campaigns and partnerships for brands such as Breitling, including the RAF100 collaboration with the MOD and Royal Air Force, as well as Bentley partnerships and collector-led brand experiences. These projects required aligning multiple stakeholders, balancing brand and commercial objectives, and delivering high-impact, culturally relevant outcomes. Alongside global brands, I work closely with founders and creative businesses to shape go-to-market strategy, develop partnership frameworks, and build marketing foundations that support sustainable growth. I’m particularly interested in projects that sit at the intersection of storytelling, culture and commerce — where strong ideas need to be structured, positioned and brought to life in a way that delivers both creative and commercial value.

Katerina Bolden

Fractional CMO, Marketing Consultant, Marketing Strategist, +1

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I’m a Fractional Chief Marketing Officer and strategic brand partner with over 18 years’ experience working across premium, luxury and founder-led businesses. My work sits at the intersection of brand, partnerships and commercial strategy — helping businesses define their positioning, structure high-value collaborations and translate creative ideas into commercially viable, compelling propositions. I’ve led global campaigns and partnerships for brands such as Breitling, including the RAF100 collaboration with the MOD and Royal Air Force, as well as Bentley partnerships and collector-led brand experiences. These projects required aligning multiple stakeholders, balancing brand and commercial objectives, and delivering high-impact, culturally relevant outcomes. Alongside global brands, I work closely with founders and creative businesses to shape go-to-market strategy, develop partnership frameworks, and build marketing foundations that support sustainable growth. I’m particularly interested in projects that sit at the intersection of storytelling, culture and commerce — where strong ideas need to be structured, positioned and brought to life in a way that delivers both creative and commercial value.…I’m a Fractional Chief Marketing Officer and strategic brand partner with over 18 years’ experience working across premium, luxury and founder-led businesses. My work sits at the intersection of brand, partnerships and commercial strategy — helping businesses define their positioning, structure high-value collaborations and translate creative ideas into commercially viable, compelling propositions. I’ve led global campaigns and partnerships for brands such as Breitling, including the RAF100 collaboration with the MOD and Royal Air Force, as well as Bentley partnerships and collector-led brand experiences. These projects required aligning multiple stakeholders, balancing brand and commercial objectives, and delivering high-impact, culturally relevant outcomes. Alongside global brands, I work closely with founders and creative businesses to shape go-to-market strategy, develop partnership frameworks, and build marketing foundations that support sustainable growth. I’m particularly interested in projects that sit at the intersection of storytelling, culture and commerce — where strong ideas need to be structured, positioned and brought to life in a way that delivers both creative and commercial value.

Available to hire

I’m a Fractional Chief Marketing Officer and strategic brand partner with over 18 years’ experience working across premium, luxury and founder-led businesses.

My work sits at the intersection of brand, partnerships and commercial strategy — helping businesses define their positioning, structure high-value collaborations and translate creative ideas into commercially viable, compelling propositions.

I’ve led global campaigns and partnerships for brands such as Breitling, including the RAF100 collaboration with the MOD and Royal Air Force, as well as Bentley partnerships and collector-led brand experiences. These projects required aligning multiple stakeholders, balancing brand and commercial objectives, and delivering high-impact, culturally relevant outcomes.

Alongside global brands, I work closely with founders and creative businesses to shape go-to-market strategy, develop partnership frameworks, and build marketing foundations that support sustainable growth.

I’m particularly interested in projects that sit at the intersection of storytelling, culture and commerce — where strong ideas need to be structured, positioned and brought to life in a way that delivers both creative and commercial value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Fractional Marketing Director / Brand Consultant at Freelance / Self-Employed

January 1, 2024 - Present

Providing senior, strategic marketing leadership to culturally led brands across hospitality, fashion, retail and lifestyle. Supporting founders and teams to define brand direction, partnerships strategy and communications frameworks while protecting authenticity and creative edge.

Marketing Director at Kiki McDonough Ltd.

January 1, 2020 - December 31, 2024

Led global brand, marketing and communications for British heritage luxury jeweller, building high-performance teams and collaborating with the founder as brand guardian and strategic lead. Defined and executed brand strategy across PR, partnerships, digital, retail and ecommerce; grew social following; led ecommerce and CRM transformation; launched the brand's first tiara; introduced sustainability initiatives and transparent storytelling; mentored in-house team.

Marketing & PR Manager at Breitling UK

January 1, 2015 - December 31, 2020

Led marketing and partnership delivery for the RAF100 campaign in collaboration with the MOD and Royal Air Force, aligning stakeholders, commercial objectives and brand storytelling within a high-profile, multi-channel activation. Adapted global luxury strategy for the UK market; delivered large-scale activations, high-profile partnerships and immersive press experiences; built brand credibility through ambassador-led moments and experiential storytelling.

Marketing & PR Manager (Maternity Cover) at Hudson Shoes

January 1, 2014 - December 31, 2015

Led marketing, communications and ecommerce during repositioning and growth. Delivered brand refresh and sub-brand strategy grounded in core DNA, strengthened editorial, PR and content strategy, and ensured consistent brand presence across international distribution.

Marketing Manager UK & EU at Ted Baker

January 1, 2013 - December 31, 2014

Marketing lead across UK and European markets with a strong retail and experiential focus. Delivered major brand campaigns including Ted Baker’s 25 Years anniversary; managed in-store events, customer experience and international activations.

Senior Marketing & PR Executive at Firetrap (WDT)

January 1, 2009 - December 31, 2012

Highly event-led, culturally driven role supporting brand growth through music, fashion and youth culture. Led Firetrap Sessions and experiential brand events including Bestival and V Festival; contributed to the Sunday Girl collaboration – a capsule collection exclusive with Selfridges, supported by advertising campaign and VIP launch event; managed store openings, cultural partnerships and creative activations; developed early expertise in edgy, culture-first brand building.