I'm Kathleen Cvitkovic, a strategic marketing and communications executive with 30+ years of experience leading brand, demand, and corporate communications across enterprise, B2B, healthcare, technology, and consumer sectors. I partner with Sales, Product, and Executive Leadership to drive revenue growth, brand transformation, and market expansion. I oversee P&L stewardship, rebranding initiatives, innovation pipelines, and corporate storytelling, while building and guiding high-performing teams.…

Kathleen Cvitkovic

I'm Kathleen Cvitkovic, a strategic marketing and communications executive with 30+ years of experience leading brand, demand, and corporate communications across enterprise, B2B, healthcare, technology, and consumer sectors. I partner with Sales, Product, and Executive Leadership to drive revenue growth, brand transformation, and market expansion. I oversee P&L stewardship, rebranding initiatives, innovation pipelines, and corporate storytelling, while building and guiding high-performing teams.…

Available to hire

I’m Kathleen Cvitkovic, a strategic marketing and communications executive with 30+ years of experience leading brand, demand, and corporate communications across enterprise, B2B, healthcare, technology, and consumer sectors. I partner with Sales, Product, and Executive Leadership to drive revenue growth, brand transformation, and market expansion.

I oversee P&L stewardship, rebranding initiatives, innovation pipelines, and corporate storytelling, while building and guiding high-performing teams.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager at Pure Flavor®
May 1, 2025 - Present
Drive enterprise-wide marketing, brand, and innovation strategy for a vertically integrated produce organization; own P&L viability for new product initiatives; lead enterprise marketing and social media, and direct the corporate rebrand; author press materials and engage with media; develop go-to-market tools with Sales; guide market intelligence and integrated communications across multiple units.
Communications Lead at TransForm SSO (Hospital Sector)
March 1, 2024 - March 1, 2025
Provided strategic communications leadership for a regional healthcare transformation program; led enterprise communications and stakeholder engagement for the e-VOLVE program; aligned messaging, adoption, and change management; governed regional communications and web content; oversaw channels.
Director of Marketing & Corporate Communications at Fire Rover
March 1, 2023 - November 1, 2023
Led global marketing and corporate communications strategy for a technology-driven fire prevention company; delivered integrated campaigns, digital brand refresh, and market research; increased brand visibility and market penetration; directed cross-functional teams and media relations.
Corporate Marketing Manager at CenterLine (Windsor) Limited
January 1, 2019 - March 1, 2023
Led global marketing and corporate communications strategy; developed integrated marketing campaigns to increase revenue and brand visibility; led digital brand refresh, SEO, social engagement, and online presence; tracked engagement and KPIs; served as media liaison; managed e-newsletter campaigns.
Contract: Web Strategy & Design at CenterLine (Windsor) Limited
March 1, 2023 - July 1, 2023
Led end-to-end redevelopment of the corporate website, aligning UX, messaging, and business objectives.
Corporate Communications Consultant at Cvitkovic Marketing
June 1, 2011 - January 1, 2019
Provided executive-level marketing and communications consulting across healthcare, real estate, technology, professional services, and economic development; advised on brand strategy, corporate communications, market positioning; led website strategy and launches; delivered marketing ROI and engagement growth.
Director of Marketing (Board & Industry Leadership) at Automate Canada
January 1, 2021 - December 31, 2022
Provided strategic marketing leadership at board level, guiding industry initiatives and organizational growth.
Director of Marketing (Marketing Committee) at Automate Canada
January 1, 2020 - December 31, 2021
Guided industry initiatives as part of the Marketing Committee.

Education

Bachelor of Science in Marketing at Oakland University
January 1, 1989 - January 1, 1996
Inbound Marketing Certification at HubSpot Academy
January 11, 2030 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Manufacturing, Media & Entertainment, Retail, Education, Agriculture & Mining, Consumer Goods, Financial Services, Non-Profit Organization

Skills

Experience Level