I’m a Visual, Web & AI Designer based in Hamburg, where I create brand identities, design systems, and modern website/UI experiences. I enjoy turning complex ideas into clear visual systems—whether that’s art direction for campaigns or polished prototypes that support developer handoff. Across my freelance work, I’ve developed corporate identities and digital interfaces for international brands and collaborated with teams to shape visual strategies across multiple touchpoints. I also bring motion and AI-generated visuals into my process, helping teams explore new creative directions while keeping everything practical for production.

Katja Shelev

I’m a Visual, Web & AI Designer based in Hamburg, where I create brand identities, design systems, and modern website/UI experiences. I enjoy turning complex ideas into clear visual systems—whether that’s art direction for campaigns or polished prototypes that support developer handoff. Across my freelance work, I’ve developed corporate identities and digital interfaces for international brands and collaborated with teams to shape visual strategies across multiple touchpoints. I also bring motion and AI-generated visuals into my process, helping teams explore new creative directions while keeping everything practical for production.

Available to hire

I’m a Visual, Web & AI Designer based in Hamburg, where I create brand identities, design systems, and modern website/UI experiences. I enjoy turning complex ideas into clear visual systems—whether that’s art direction for campaigns or polished prototypes that support developer handoff.

Across my freelance work, I’ve developed corporate identities and digital interfaces for international brands and collaborated with teams to shape visual strategies across multiple touchpoints. I also bring motion and AI-generated visuals into my process, helping teams explore new creative directions while keeping everything practical for production.

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Work Experience

Freelance Designer
January 1, 2024 - Present
Developed brand identity, art direction, and visual systems, along with website and UI/UX design. Created prototypes, design systems, and supported developer handoff. Produced illustration, motion, and AI-generated visuals for corporate identities, website interfaces, and campaign materials for international brands, including Colgate, Durex, Nikon, AliExpress, Novo Nordisk, Novartis, got2b, and Perrigo.
Visual & Web Designer at Rajk.love
January 1, 2023 - January 1, 2024
Designed brand identities and digital interfaces across multiple sectors including finance, retail, media, and nonprofit. Delivered projects such as identity work and web/digital design for clients including Postbank, novomind, Minubo, Besser Zuhause, Zellerfeld, Canton, and ZDF.
Freelance Designer
January 1, 2022 - January 1, 2023
Created illustrations, packaging, and visual identities across different industries. Developed rebranding projects from concept to final applications and designed websites and app interfaces in collaboration with developers.

Education

B.A. Communication Design at HAW Hamburg
January 1, 2017 - January 1, 2022
B.A. of Arts at Art Academy in Ukraine
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Financial Services, Non-Profit Organization, Consumer Goods, Professional Services, Software & Internet