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I'm Kate Gerrard, a communications leader with over 15 years of experience delivering integrated strategies across the charity, health and agency sectors. I specialise in campaigns, digital communications, media relations, brand development and lived-experience storytelling to engage diverse audiences, influence change and support organisational objectives. Alongside my strategic skills, I have a broad range of hands-on creative skills across digital, social and print, including writing, editing, video editing, motion graphics and graphic design. I'm passionate about using communications to amplify lived experiences, reduce stigma and create meaningful change. I love turning complex information into engaging, accessible and impactful communications.…I'm Kate Gerrard, a communications leader with over 15 years of experience delivering integrated strategies across the charity, health and agency sectors. I specialise in campaigns, digital communications, media relations, brand development and lived-experience storytelling to engage diverse audiences, influence change and support organisational objectives. Alongside my strategic skills, I have a broad range of hands-on creative skills across digital, social and print, including writing, editing, video editing, motion graphics and graphic design. I'm passionate about using communications to amplify lived experiences, reduce stigma and create meaningful change. I love turning complex information into engaging, accessible and impactful communications.

Kate Gerrard

Content Creator, Content Producer, Writer, +7

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I'm Kate Gerrard, a communications leader with over 15 years of experience delivering integrated strategies across the charity, health and agency sectors. I specialise in campaigns, digital communications, media relations, brand development and lived-experience storytelling to engage diverse audiences, influence change and support organisational objectives. Alongside my strategic skills, I have a broad range of hands-on creative skills across digital, social and print, including writing, editing, video editing, motion graphics and graphic design. I'm passionate about using communications to amplify lived experiences, reduce stigma and create meaningful change. I love turning complex information into engaging, accessible and impactful communications.…I'm Kate Gerrard, a communications leader with over 15 years of experience delivering integrated strategies across the charity, health and agency sectors. I specialise in campaigns, digital communications, media relations, brand development and lived-experience storytelling to engage diverse audiences, influence change and support organisational objectives. Alongside my strategic skills, I have a broad range of hands-on creative skills across digital, social and print, including writing, editing, video editing, motion graphics and graphic design. I'm passionate about using communications to amplify lived experiences, reduce stigma and create meaningful change. I love turning complex information into engaging, accessible and impactful communications.

Available to hire

I’m Kate Gerrard, a communications leader with over 15 years of experience delivering integrated strategies across the charity, health and agency sectors. I specialise in campaigns, digital communications, media relations, brand development and lived-experience storytelling to engage diverse audiences, influence change and support organisational objectives.

Alongside my strategic skills, I have a broad range of hands-on creative skills across digital, social and print, including writing, editing, video editing, motion graphics and graphic design.

I’m passionate about using communications to amplify lived experiences, reduce stigma and create meaningful change. I love turning complex information into engaging, accessible and impactful communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Communications Lead at TaxAid

July 1, 2025 - April 30, 2026

Brand rollout across digital channels, print materials and internal communications; trained colleagues on the new brand and tone of voice. Led a major website redevelopment to improve information architecture, SEO, accessibility and user experience, integrating lived-experience stories. Planned and delivered communications across digital channels to support organisational priorities and engagement, including content planning and collaboration with HMRC for Making Tax Digital messaging. Introduced governance and efficiency improvements to content planning and approvals; managed day-to-day channel activity.

Content Manager / Senior Communications Officer at Breakthrough T1D UK

November 1, 2020 - February 28, 2025

Led planning and delivery of audience-focused content across digital, social, PR and print; produced accessible, evidence-based content translating complex medical information for people living with type 1 diabetes. Led information and support content redevelopment improving accessibility, navigation and quality while aligning with brand standards. Conducted interviews to develop compelling lived-experience video and written stories. Oversaw the social media rebrand campaign and media relations; secured regional and national coverage. Line managed Social Media Officer and oversaw social media monitoring and performance.

Senior Account Executive at Pegasus (now Inizio Evoke)

April 1, 2018 - November 30, 2020

Supported the development and delivery of integrated healthcare campaigns across digital, print and media channels. Produced content for healthcare professionals and patients, including website copy, newsletters and educational resources. Coordinated digital, creative and video production projects with internal teams and external suppliers. Built strong client relationships and supported strategic communications planning. Created media materials, pitched stories and secured coverage in trade and national media, including the Daily Express.

Communications Coordinator at Lighthouse Arts and Training

March 1, 2017 - April 30, 2018

Planned and delivered marketing and communications campaigns for arts events and programmes. Produced content across websites, social media, e-newsletters, PR and print channels.

Team Administrator (Temporary) at Pegasus

February 1, 2017 - March 31, 2017

Provided editing, proofreading, research and ad-hoc project support.

Communications Assistant at International HIV/AIDS Alliance (now Frontline AIDS)

October 1, 2009 - August 31, 2016

Developed storytelling projects supporting international health and development programmes. Travelled to Burundi to interview and film young people affected by HIV, producing short-form videos focused on lived experience and community voices. Managed international film and storytelling projects across Africa and Asia, coordinating production schedules, logistics, budgets and external agencies.