Available to hire
I’m Kate Gibbs, a copywriter and communications specialist with over 20 years in advertising and corporate communications. I craft copy that speaks to the target market in a language they understand, across TV, radio, websites, social media, brochures and more. I’ve led brand voice development, content strategy, and multi-channel campaigns for agencies, startups and large corporates, turning briefs into clear, compelling messages.
I enjoy collaborating with executives and diverse teams to deliver on-brand communications that drive engagement and business results. From UX writing for portals and apps to launch campaigns and intranet projects, I’m motivated by turning complex ideas into concise, impactful content people actually connect with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Communications Specialist at CommuniKate
June 1, 2022 - PresentProvided outsourced copy and brand positioning support to small businesses, large corporates and agencies, including website and social media content, press releases, marketing emails, trade presenters, key visual concepts, video scripts, and more. Clients included Find Creative, The Whalley Collective, Oliver Wyman, Vue School, Teneo Online School, Mission 89, The Unlimited, iiDENTIFii, Derivco, Illovo Sugar Africa, NCS South Africa.
Fractional Head of Content at Muloo Inbound
March 31, 2024 - September 16, 2025Provided advice on strategy, activities and topics, while assisting with the creation of content, to create remarkable experiences for our clients' customers through their content. Clients included mPulse Mobile, Lumina, Deviare, ChatInc, Factbird, All Office.
Senior Copywriter at Derivco
May 31, 2022 - September 16, 2025Developed the brand guidelines and tone of voice to maintain consistency across all internal and external communications. Worked closely with the CEO to establish his tone of voice and ensure effective delivery of his strategic messages and company culture. Built and maintained stakeholder relationships, took detailed briefs, conducted interviews, generated content and ensured delivery of key messages in support of business goals. Created effective communication plans and produced original copy for new product launches, processes, initiatives and events. Project managed the implementation of a new intranet, liaising with the external supplier and managing a team of three designers and two copywriters to deliver the platform on time.
Communications Specialist at CommuniKate
May 31, 2018 - September 16, 2025Developed monthly social media plans to target and engage audiences and grow brand reach. Launched and updated websites for a variety of clients to improve customer awareness of their companies and offerings. Collaborated with graphic designers to develop effective brands and appealing online content, TV and radio adverts, corporate videos, press releases, newsletters and print elements. Built positive relationships with new clients to understand their needs and deliver strategically aligned communications solutions. Project managed the implementation of, and wrote copy for a new brand and website for an innovative digital investment portal called CybiWealth, which Old Mutual later bought. This included UX writing for both the web portal and app that supported client engagement.
Senior Copywriter at The Unlimited
May 31, 2015 - September 16, 2025Wrote copy for product brochures, websites (including UX writing), digital marketing, corporate videos and customer communications, as well as a range of internal training materials, ensuring they were on brief and on brand. Collaborated with Head of Marketing Services and external consultants to craft the brand identity, positioning and tone of voice for all company communications. Participated in in-house leadership development courses and was recognised as Pathfinder of the Year (2014). Nominated for living the value of Real at the company's Annual Awards (2015).
Copywriter at Paton Tupper
October 31, 2010 - September 16, 2025Wrote copy for POS, trade presenters, websites, brochures, advertorials and corporate videos. Originated product names and developed creative strategies for new product launches. Selected and directed voice-over artists for TV and radio commercials and corporate conference videos. Proofread and edited copy, checking spelling and compliance with relevant company style guides. Worked on Unilever and Tiger Brand accounts, including Beacon, Danone Clover, Energade, Jungle and Tastic, as well as Coca Cola, SAB and Debonairs.
Copywriter at TBWA Hunt Lascaris
June 30, 2009 - September 16, 2025Wrote above- and below-the-line copy for TV, print and radio adverts and retail broadsheets. Selected and directed voice-over artists for TV and radio commercials and corporate conference videos. Worked across a variety of accounts, including Beiersdorf, Build it, Illovo, SPAR, TOPS and Tongaat Hulett Developments. Participated in an international Beiersdorf creative SWAT team in Hamburg, Germany, to help determine the new creative direction for the NIVEA brand.
Junior Copywriter and Proofreader at The Hardy Boys
October 31, 2004 - September 16, 2025Wrote copy for a variety of below-the-line accounts, including Miladys, Rainbow Chickens, Ola and other Unilever brands. Thoroughly proofread materials, checking for spelling and alignment with brand standards. Worked across a range of clients.
Freelance proofreader at Antiques Trade Gazette (London)
February 29, 2004 - September 16, 2025Meticulously proofread copy and ensured house style for publications. Occasionally oversaw the production process from receipt of copy, through proofing, to checking completed pages and sending them to printers. Assisted with client liaison.
Reporter and features writer at HMG Worldwide (London)
August 31, 2003 - September 16, 2025Wrote, researched and interviewed sources for health news stories and feature articles. Wrote and managed a daily media watch service, which I posted online using a Content Management System.
Copywriter at O’Donoghue & Associates
December 31, 2002 - September 16, 2025Wrote copy for adverts, brochures, corporate presentations and speeches. Conducted research for campaigns; contributed conceptual ideas and proofread all marketing assets.
Freelance Journalist at Daily News
February 1, 2001 - January 31, 2002Wrote articles and reviews across a range of topics from hard news to human interest and the arts. Temporarily acted as Deputy Editor for the Entertainment supplement, Tonight, while the Deputy Editor was on leave for a five week period.
Education
Social Media Marketing Certificate at University of Cape Town
January 1, 2018 - September 16, 2025Writing for Digital Certificate at Quirk Education
January 1, 2011 - September 16, 2025Teaching English as a Foreign Language certificate (CELTA) at CELTA
January 1, 2001 - September 16, 2025Bachelor of Journalism and Media Studies, specialising in Writing and Editing at Rhodes University
January 1, 1997 - January 1, 2000Matric Exemption at St. Mary’s D.S.G., Kloof
January 1, 1992 - January 1, 1996Qualifications
Social Media Marketing Certificate
January 1, 2018 - September 16, 2025Writing for Digital Certificate
January 1, 2011 - September 16, 2025Teaching English as a Foreign Language certificate (CELTA)
January 1, 2001 - September 16, 2025Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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