I'm Caterina Rinà, a graphic designer with extensive experience in visual communication, branding, and marketing. I specialize in developing brand identities, editorial projects, and integrated online and offline communication materials. I'm passionate about managing complex projects, coordinating suppliers, and planning digital and trade marketing activities. I pursue continuous professional development, including integrating artificial intelligence into marketing processes to improve efficiency and impact.

Caterina Rinà

I'm Caterina Rinà, a graphic designer with extensive experience in visual communication, branding, and marketing. I specialize in developing brand identities, editorial projects, and integrated online and offline communication materials. I'm passionate about managing complex projects, coordinating suppliers, and planning digital and trade marketing activities. I pursue continuous professional development, including integrating artificial intelligence into marketing processes to improve efficiency and impact.

Available to hire

I’m Caterina Rinà, a graphic designer with extensive experience in visual communication, branding, and marketing. I specialize in developing brand identities, editorial projects, and integrated online and offline communication materials.

I’m passionate about managing complex projects, coordinating suppliers, and planning digital and trade marketing activities. I pursue continuous professional development, including integrating artificial intelligence into marketing processes to improve efficiency and impact.

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Language

Italian
Fluent
English
Advanced

Work Experience

Graphic Designer / Creative Director at Servo Artpack SA
January 1, 2017 - Present
Concept development and design of the corporate brand identity; graphic design for the website and content updates; creation of layouts, images, and corporate communication materials; planning and management of digital marketing strategies on LinkedIn; coordination and planning of international trade fairs; design and production of exhibition stands: concept, structure, graphics, and setup coordination.
Graphic Designer - Creative Director at Servo Artpack SA
January 1, 2017 - Present
Employed on a vertical part-time contract, responsible for designing and developing the company’s brand identity. Created visuals, layouts, and graphics for the website, managed CMS-based content updates, planned and executed online marketing on LinkedIn, and organized international trade shows from concept design to on-site stand setup.
Graphic Designer at Swing Communication
November 1, 2015 - July 1, 2016
Designed and laid out annual catalogs, price lists, trade folders, institutional and promotional brochures, flyers, advertising spaces, point-of-purchase materials (displays, shelf strips, hanging banners), and packaging.
Graphic Designer at Concreo
January 1, 2011 - January 1, 2011
Developed online materials such as banners, pop-ups, landing pages, and videos, as well as offline materials like brochures, manuals, corporate identity, website graphics, promotional gadgets, and exhibition space setups.
Graphic Designer at Freelance
January 1, 2010 - January 1, 2017
Collaborated with various advertising agencies, businesses, private entities, and cultural associations. Focused on brand creation and redesign, corporate image development, brochures, catalogs, price lists, leaflets, packaging, point-of-sale materials, promotional gadgets, and exhibition stands.
Graphic Designer at Pixel / ComLab – Varese
January 1, 2000 - January 1, 2009
Full management of creative projects from concept to final execution; design of corporate identity, magazines, advertising, and packaging; graphic development of websites and design of exhibition stands for trade fairs and events.
Graphic Designer at Pixel/ComLab
January 1, 2000 - January 1, 2009
Independently managed creative projects from start to finish. Created corporate identities, magazines, advertisements, packaging, websites, and exhibition stands for fairs and events. Trained junior designers within the team.
Graphic Designer at Art Apart Agency – Milano
January 1, 1996 - January 1, 2000
Graphic department management; client relations and creative concept development; photo shoot coordination and print production supervision.
Graphic Designer at Art Apart Agency
January 1, 1996 - January 1, 2000
Led the graphics department in sportswear design and visual communication. Worked closely with clients through concept creation and photography sets to final presentations, and collaborated with suppliers to manage estimates, production and print launches.
Graphic Designer at Kronos Informatica
January 1, 1995 - January 1, 1996
Provided post-sales software support and conducted client training courses.
Graphic Designer at Omnitel S.p.A.
January 1, 1994 - January 1, 1995
Collaborated on various projects within the Human Resources department.
Visualizer (Internship) at Associazione Artigiani Varese
January 1, 1991 - January 1, 1991
Visualizer, internship
Junior Graphic Designer at Zetacolor (VA)
January 1, 1991 - January 1, 1993
Junior Graphic Designer
Visualizer at Associazione Artigiani Varese
January 1, 1991 - January 1, 1991
Three-month internship focusing on redesigning and laying out internal magazines and communications.
Junior Graphic Designer at Zetacolor
January 1, 1991 - January 1, 1993
Worked on photocomposition, brochure and catalog creation, magazine layout, and image retouching for advertisements.

Education

Fifth-year diploma at State Art School A. Frattini, Varese
January 1, 1993 - January 1, 1993
Artistic diploma with a cultural focus at State Art School A. Frattini, Varese
January 1, 1990 - January 1, 1990
Cultural diploma in Oboe (6-year course) at Civic Music School, Varese
January 1, 1992 - January 1, 1992
Junior Visualizer at E.N.A.I.P. Varese
January 1, 1991 - January 1, 1991
Internship – Visualizer at Associazione Artigiani Varese
January 1, 1991 - January 1, 1991
Artificial intelligence course for marketing and sales at Camera di Commercio del Canton Ticino
January 1, 2024 - January 1, 2024
Post-Diploma Certificate at Art High School A. Frattini, Varese
January 1, 1993 - March 6, 2026
Cultural Diploma in Oboe at Civic Music High School, Varese
January 1, 1992 - March 6, 2026
Junior Visualizer Qualification at ENAIP, Varese
January 1, 1991 - March 6, 2026
International Graphic Design Internship at Calderal College, Halifax (UK)
January 1, 1991 - March 6, 2026
Art High School Diploma at State Art High School A. Frattini, Varese
January 1, 1990 - March 6, 2026

Qualifications

Artificial intelligence course for marketing and sales
January 1, 2024 - January 7, 2026
AI for Businesses. Introduction and Opportunities
January 1, 2025 - March 6, 2026
Artificial Intelligence in Business. Applications in Marketing and Sales
January 1, 2024 - March 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail