Available to hire
Creative Director and Fashion Editor with 12+ years’ experience in the global fashion and lifestyle industry. Specialising in 360° campaign development and creative leadership, I’m passionate about innovative content creation, authentic storytelling, and delivering visually impactful solutions that truly connect with customers. Experienced in leading large-scale video and photography productions and producing best-in-class, consumer-facing creative. A hands-on leader with a strong network of talent, I thrive in dynamic, fast-paced environments. Formerly Creative Director at Amazon Fashion Europe.
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Fluent
Italian
Intermediate
French
Beginner
Work Experience
Freelance Creative Director at Self-employed
January 1, 2024 - PresentDelivering art direction and post-production for fashion, home and beauty brands; Consulting on creative strategy, brand identity, casting, and storytelling across digital and editorial platforms; Exploring innovative uses of AI to enhance creative direction and elevate small business branding
Creative Director at Amazon Fashion EU, London
January 1, 2024 - October 21, 2025Defined and led the creative strategy across 9+ European markets, aligning brand vision with customer-driven KPIs while evolving brand guidelines through best-in-class creative, diverse casting, and refined styling direction; Directed 360° campaigns across digital, social, PR, and ATL channels; Oversaw all photography and video production, launching new video formats across VOD and paid channels; Managed a multimillion-dollar creative budget; Developed seasonal brand books and visual guidelines to ensure consistency and innovation across categories; Led and mentored a multidisciplinary team of 8+, fostering collaboration, creativity, and high-quality execution across all channels; Partnered closely with Marketing, PR, Social, and Buying teams to deliver integrated campaigns that strengthened brand positioning and customer engagement
Senior Content Lead at Amazon Fashion EU, London
January 1, 2022 - October 21, 2025Owned the integrated annual content calendar and delivered editorial and commercial campaigns across 9+ European markets, aligning with key trading moments and local events; Art directed photography and video shoots for ATL, onsite, PR, social-first, and traffic channels; Managed end-to-end production, from creative briefing and budget allocation to casting, shoot execution, and post-production, driving efficiency and creative consistency; Delivered seasonal mass media campaigns, balancing creative direction with stakeholder management and business objectives; Partnered with Buying, Design, and premium strategic brands to showcase seasonal hero styles and strengthen brand visibility across key markets; Built and coached a cross-functional creative team of producers, editors, art directors, and assistants, while managing creative agencies and freelancers
Content Editor, Lead Onsite and Social at Amazon Fashion EU, London
January 1, 2019 - October 21, 2025Planned the annual editorial calendar and created monthly content wireframes to guide cross-channel storytelling; Took ownership of social platforms, producing social-first content, rolling out integrated campaigns, and leading community engagement; Art directed seasonal editorial and monthly social shoots, overseeing product selection, styling, and brand representation; Launched PR lookbooks and mini magazines, and supported experiential activations including influencer events, pop-ups, and virtual catwalks in collaboration with PR, Social, and Buying teams; Received the Extra Mile Award for leading product selection, visual merchandising, and social strategy for Amazon Fashion’s first European pop-up store
Education
Graphic Design Short Course at University of the Arts London
January 11, 2030 - October 21, 2025MSc Marketing Management at Munich University of Applied Sciences, Germany
January 11, 2030 - October 21, 2025MBA Summer School at University of San Diego, USA
January 11, 2030 - October 21, 2025BA Business Administration at Università degli Studi di Roma La Sapienza, Italy
January 11, 2030 - October 21, 2025Erasmus Semester at Munich University of Applied Sciences, Germany
January 11, 2030 - October 21, 2025BA Business Administration at Munich University of Applied Sciences, Germany
January 11, 2030 - October 21, 2025Qualifications
Graphic Design Short Course
January 11, 2030 - October 21, 2025MSc Marketing Management
January 11, 2030 - October 21, 2025MBA Summer School
January 11, 2030 - October 21, 2025BA Business Administration (Università degli Studi di Roma La Sapienza)
January 11, 2030 - October 21, 2025Erasmus Semester (BA Business Administration)
January 11, 2030 - October 21, 2025BA Business Administration (Munich University of Applied Sciences)
January 11, 2030 - October 21, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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