Hello, I'm Katherine, a results-driven marketing strategist with 10+ years in the professional beauty industry. I leverage consumer insights, analytics, and competitive intelligence for successful digital campaigns. My skills range from social media management, copywriting, graphic design, video editing (short & long-form) and leading influencer UGC campaigns. I'm experienced in project management and cross-team collaboration, I prioritize superb customer experiences and stay updated on emerging trends. Driven by a passion for creative business marketing, I transitioned to freelancing to focus on dynamic storytelling through digital platforms. My track record includes growing Instagram and TikTok channels to over 100k followers, generating millions of views and sparking engaging conversations around brands. I am not just a marketer; I am a storyteller, a digital enthusiast, and a dedicated professional committed to staying ahead of emerging trends. Join me on this exciting journey of crafting compelling narratives and making a lasting impact in the ever-evolving world of digital marketing.…

Katherine Carey

Hello, I'm Katherine, a results-driven marketing strategist with 10+ years in the professional beauty industry. I leverage consumer insights, analytics, and competitive intelligence for successful digital campaigns. My skills range from social media management, copywriting, graphic design, video editing (short & long-form) and leading influencer UGC campaigns. I'm experienced in project management and cross-team collaboration, I prioritize superb customer experiences and stay updated on emerging trends. Driven by a passion for creative business marketing, I transitioned to freelancing to focus on dynamic storytelling through digital platforms. My track record includes growing Instagram and TikTok channels to over 100k followers, generating millions of views and sparking engaging conversations around brands. I am not just a marketer; I am a storyteller, a digital enthusiast, and a dedicated professional committed to staying ahead of emerging trends. Join me on this exciting journey of crafting compelling narratives and making a lasting impact in the ever-evolving world of digital marketing.…

Available to hire

Hello, I’m Katherine, a results-driven marketing strategist with 10+ years in the professional beauty industry. I leverage consumer insights, analytics, and competitive intelligence for successful digital campaigns.

My skills range from social media management, copywriting, graphic design, video editing (short & long-form) and leading influencer UGC campaigns.

I’m experienced in project management and cross-team collaboration, I prioritize superb customer experiences and stay updated on emerging trends. Driven by a passion for creative business marketing, I transitioned to freelancing to focus on dynamic storytelling through digital platforms. My track record includes growing Instagram and TikTok channels to over 100k followers, generating millions of views and sparking engaging conversations around brands.

I am not just a marketer; I am a storyteller, a digital enthusiast, and a dedicated professional committed to staying ahead of emerging trends. Join me on this exciting journey of crafting compelling narratives and making a lasting impact in the ever-evolving world of digital marketing.

See more

Skills

Experience Level

Copywriting
Expert
Video Advert
Intermediate

Language

English
Fluent

Work Experience

Marketing Consultant at Logan Parlor Salon & Hair Has No Gender NFP0
September 1, 2024 - Present
Remote social media strategy, content planning, posting, and community engagement for Logan Parlor and Hair Has No Gender; developed visuals and video content; led influencer activations and barter arrangements to boost visibility and reach for both salon and nonprofit partners.
Marketing Consultant at AQUA and AquaLyna Hair Extensions
August 1, 2025 - October 21, 2025
Developed cross-channel marketing strategies to support trade show activations, product promotions, sampling programs, and educational events; managed cross-brand campaigns and campaign calendars across email, SMS, and social media; drove attendee engagement and revenue.
Director of Digital Marketing and Social Media at Sam Villa
December 1, 2023 - October 21, 2025
Led digital marketing and social media strategy; oversaw content production (graphics, video, copy), influencer activations, and brand partnerships; managed budgets, performance metrics, and cross-functional teams to grow brand presence.
Digital Marketing and Social Media Coordinator at Sam Villa
August 1, 2022 - October 21, 2025
Developed and executed social media content plans; produced YouTube tutorials and live streams; managed a $200K annual marketing budget; coordinated product launches and events; scaled TikTok and other platforms.
Scholarship and Marketing Coordinator at Beauty Changes Lives
December 1, 2020 - October 21, 2025
Directed digital strategy, media promotion, and reporting for 12 national scholarship campaigns; oversaw scholarship programs, agreements, marketing strategies, web promotions, and partner coordination, enabling significant annual funding for beauty school students and licensed professionals.
Advertising Account Associate at Behind the Chair
February 1, 2018 - October 21, 2025
Directed editorial, influencer, and social media marketing campaigns for 30+ professional beauty client accounts; authored and reviewed articles on formulas, colors, and trends; managed a team of editors and coordinated digital press copywriting; leveraged influencer marketing platforms for campaigns.
Marketing Intern at Premier Beauty Supply
January 1, 2016 - October 21, 2025
Assisted with marketing initiatives, campaign support, and industry practices in a fast-paced beauty retail environment.

Education

Bachelor of Science in Business Administration (BSBA), Marketing at Roosevelt University
January 11, 2030 - January 1, 2016
Associate of Applied Science in Cosmetology and General Studies at College of DuPage
January 11, 2030 - January 1, 2013
Illinois State Cosmetology License at Technology Center of DuPage
January 11, 2030 - January 1, 2010

Qualifications

Illinois State Cosmetology License
January 1, 2010 - October 21, 2025

Industry Experience

Media & Entertainment, Professional Services
    paper Case Study 2024 - 2025
    videoeditor pdf casestudy emailmarketing socialmediamarketing smsmarketing klaviyo attentive tiktok instagram…