Marketing and design professional with 10+ years of experience in brand strategy, copywriting, and digital marketing. I create clear, compelling content across websites, presentations, email campaigns, and social media to help brands communicate and convert effectively. Experienced in both corporate and freelance settings, blending strategy with hands-on design execution across diverse industries.…

Katherine Zmoda

Marketing and design professional with 10+ years of experience in brand strategy, copywriting, and digital marketing. I create clear, compelling content across websites, presentations, email campaigns, and social media to help brands communicate and convert effectively. Experienced in both corporate and freelance settings, blending strategy with hands-on design execution across diverse industries.…

Available to hire

Marketing and design professional with 10+ years of experience in brand strategy, copywriting, and digital marketing. I create clear, compelling content across websites, presentations, email campaigns, and social media to help brands communicate and convert effectively. Experienced in both corporate and freelance settings, blending strategy with hands-on design execution across diverse industries.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Marketing Manager at University Startups
August 1, 2022 - March 1, 2025
Design and build custom Wix websites focused on user experience, visual identity, and conversion-driven messaging; Collaborate with clients to refine branding, messaging, and visual direction tailored to each brand’s voice and audience; Manage multiple client projects while maintaining quality, attentiveness, and consistent communication; Develop email and social media campaigns to grow audience, amassing 600+ followers and 11,000+ monthly views
Marketing Operations Manager at University Startups
April 1, 2022 - August 1, 2022
Led the marketing team in digital marketing campaigns, including social media strategy, website design, newsletter strategy, and visual communications; Created and directed a community ambassador program of 80+ students; Supported development, design, and quality assurance of over 35 products
Marketing Specialist at The Entrepreneurship Lab
April 1, 2021 - April 1, 2022
Supported the marketing department on overall strategy, marketing collateral, and PR; Nurtured partnerships with non-profits and other stakeholders
Marketing Manager at The Entrepreneurship Lab
August 1, 2021 - July 1, 2022
Led the marketing team in digital marketing campaigns, including social media strategy, website design, newsletters, and visual communications; Created a community ambassador program; Achieved growth in engagement
Program Specialist, Entrepreneurship & Innovation Program at University at Shady Grove – Entrepreneurship & Innovation Program
August 1, 2018 - July 1, 2021
Spearheaded 10 new programs and events, designed promotional materials, event materials, impact reports, surveys, and press releases; Maintained brand identity through digital and print materials such as the website, flyers, signage, and newsletters

Education

Bachelor of Science, Marketing and Management at The University of Maryland
August 1, 2014 - May 31, 2018
Honors Citation, Social Innovation Fellows, Spanish Minoe
B.S. in Marketing and Management; Spanish Minor; Honors Citation; Social Innovation Fellows at University of Maryland, Robert H. Smith School of Business
January 11, 2030 - January 1, 2018
Graphic Design Specialization Certificate at Coursera (Online)
January 11, 2030 - January 1, 2021

Qualifications

Graphic Design Specialization Certificate
January 1, 2021 - May 27, 2026

Industry Experience

Education, Non-Profit Organization, Gaming, Professional Services, Software & Internet, Media & Entertainment

Skills

Experience Level