I’m Kathryn Davey, a certified UX & visual designer, with over a decade of experience turning ideas into beautifully designed, intuitive products and experiences. I built my own sustainable design studio from the ground up, expanding internationally while managing everything from product design and brand identity to e-commerce strategy, digital content, community development, and customer experience. My work spans UX research, information architecture, wireframing, prototyping, and visual design, informed by years of practical, real-world problem-solving. I’ve designed and launched multiple digital products, including online courses & e-books. I have created marketing systems that communicate clearly and convert effectively. As an educator, I’ve taught workshops across the U.S., Europe, and the U.K., designed curricula, and authored Natural Dyeing: Learn How to Create Colour and Dye Textiles Naturally, published by Hardie Grant. I bring a user-centred, design-thinking approach backed by deep interdisciplinary experience. Whether developing a product, shaping a brand, or refining a digital experience, I focus on designing experiences that are intuitive, thoughtful, and grounded in real user needs.…

Kathryn Davey

I’m Kathryn Davey, a certified UX & visual designer, with over a decade of experience turning ideas into beautifully designed, intuitive products and experiences. I built my own sustainable design studio from the ground up, expanding internationally while managing everything from product design and brand identity to e-commerce strategy, digital content, community development, and customer experience. My work spans UX research, information architecture, wireframing, prototyping, and visual design, informed by years of practical, real-world problem-solving. I’ve designed and launched multiple digital products, including online courses & e-books. I have created marketing systems that communicate clearly and convert effectively. As an educator, I’ve taught workshops across the U.S., Europe, and the U.K., designed curricula, and authored Natural Dyeing: Learn How to Create Colour and Dye Textiles Naturally, published by Hardie Grant. I bring a user-centred, design-thinking approach backed by deep interdisciplinary experience. Whether developing a product, shaping a brand, or refining a digital experience, I focus on designing experiences that are intuitive, thoughtful, and grounded in real user needs.…

Available to hire

I’m Kathryn Davey, a certified UX & visual designer, with over a decade of experience turning ideas into beautifully designed, intuitive products and experiences. I built my own sustainable design studio from the ground up, expanding internationally while managing everything from product design and brand identity to e-commerce strategy, digital content, community development, and customer experience.

My work spans UX research, information architecture, wireframing, prototyping, and visual design, informed by years of practical, real-world problem-solving. I’ve designed and launched multiple digital products, including online courses & e-books. I have created marketing systems that communicate clearly and convert effectively. As an educator, I’ve taught workshops across the U.S., Europe, and the U.K., designed curricula, and authored Natural Dyeing: Learn How to Create Colour and Dye Textiles Naturally, published by Hardie Grant.

I bring a user-centred, design-thinking approach backed by deep interdisciplinary experience. Whether developing a product, shaping a brand, or refining a digital experience, I focus on designing experiences that are intuitive, thoughtful, and grounded in real user needs.

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Work Experience

Company Director at Kathryn Davey
January 1, 2012 - Present
Founded and grew a sustainable brand sold online and across Europe, the UK, the US, and Japan. Among the first in Ireland to offer exclusively sustainable, plant-dyed products made from natural fibres. Managed end-to-end operations: production, product development, budgeting, e-commerce, marketing, photography, and content. Designed and produced all marketing assets, including brochures, catalogues, ads, labels, newsletters, and email campaigns. Built and launched a successful online membership community focused on ethnobotany. Created multiple digital products, including a six-week online course, e-books, and downloadable guides. Led creative workshops in San Francisco, London, Greece, France, and Dublin. Authored Natural Dyeing: Learn How to Create Colour and Dye Textiles Naturally, published internationally by Hardie Grant.
Contract Instructor at Handcraft Studios School
January 1, 2013 - January 1, 2014
Delivered instructional sessions and hands-on studio experiences in textile design and related crafts, fostering community, creativity and practical skills.
Freelance Textile Designer at Land of Nod
January 1, 2013 - January 1, 2015
Designed a range of children's bedding & soft toys. Forecasted & created colour palettes with excellent attention to detail and thorough execution to tight deadlines.

Education

Theology at Trinity College Dublin
January 1, 1994 - January 1, 1996
Professional Diploma in UX Design at UX Design Institute
January 1, 2021 - January 1, 2022

Qualifications

Professional Diploma in UX Design
January 1, 2021 - January 1, 2022

Industry Experience

Education, Wholesale & Distribution, Software & Internet
    uniE621 Website Re-Design & Email Marketing Strategy
    I led the UX redesign of Scout’s website, creating a seamless, intuitive shopping experience while preserving the brand’s identity. The project included user research, site mapping, information architecture refinement, and the design of wireframes, layouts, and content flows tailored to user needs. Alongside the redesign, I developed and implemented a refreshed marketing strategy and set up a thoughtfully designed email service platform, creating engaging touchpoints that guide and engage customers throughout their journey with the brand. Since the update, the website has seen a 25% increase in conversions, 39% more orders, 41% growth in sales, and 41% more sessions, demonstrating measurable improvements in both user experience and business performance. webdesigner designer branding…
    uniE621 Kathryn Davey Digital Refresh: Site Redesign, Email Campaigns & Content Management
    I completed a full redesign of kathryndavey.com, leading the end-to-end UX and visual overhaul, from information architecture and user flows to refreshed layouts, content structure, and brand-aligned visual direction. The project streamlined navigation, improved mobile performance, and strengthened conversion pathways across key pages, resulting in a cleaner, more intuitive experience for users and stronger alignment with current marketing goals. My background blends brand building, digital product development, and hands-on design. I founded and scaled a sustainable lifestyle brand sold internationally, managing everything from e-commerce optimisation and visual content to marketing, product development, and community-driven experiences. I’ve designed and produced websites and digital assets across Shopify, Squarespace, Showit, and WordPress, and I’m highly comfortable learning new platforms and quickly adapting to new tools and workflows. Across my client and personal projects, I focus on clarity, forward-thinking visual systems, and delivering cohesive, on-brand digital experiences. I’m a collaborative communicator, used to managing multiple moving parts with tight timelines, and I bring a strong visual design sensibility grounded in real-world marketing and growth experience.…
    paper Scout Dublin, Website Redesign & E-Mail Marketing Strategy

    I led the UX redesign of Scout’s website, improving navigation, layouts, and content flows to create a seamless, user-friendly shopping experience while preserving the brand’s identity. I also refreshed the marketing strategy and redesigned the email platform, creating thoughtful touchpoints that engage customers throughout their journey.

    Since the update, the website has seen a 25% increase in conversions, 39% more orders, 41% growth in sales, and 41% more sessions, demonstrating measurable improvements in both user experience and business performance.