Kathryn Hetherington

Managed the digital presence of Data #3 (ASX: DTL), owning the Data #3 website and social channels, and heavy involvement with EDM campaigns. Developed multi-channel search, display and remarketing campaigns; created and analyzed campaigns and reports to inform strategy; integrated with CRM data and mail campaigns for targeted outreach.

Lead marketing for the FMI Works brand, including brand guidelines and brand consistency across services and sales, management and execution of content marketing campaigns (keyword planning, content creation and distribution), and all FMI Works advertising (search, display, remarketing, editorial and social). Oversaw FMI Works website SEO and content uploads, plus frequent user experience reviews. Managed email campaigns and service-oriented emails with automation, and analyzed campaigns to refine brand messaging and audience understanding. Liaised with internal stakeholders across multiple teams to ensure brand consistency, collaborated with industry bodies for engagement and media buys, and advised global marketing teams across products and regions.

Developed and implemented digital marketing strategies across web, social and email channels; managed digital advertising (Google Ads, Facebook Ads) and analytics to drive targeted campaigns; supported brand messaging and content direction; collaborated with cross-functional teams to optimize marketing outcomes.