Brand Designer & Art Director specialized in branding, visual identity, and brand communication. I develop visual communication and brand positioning strategies through branding, digital content, and advertising campaigns—always with strong attention to detail and a consistent visual system approach. I enjoy interpreting creative briefs, translating business objectives into functional visual solutions, and collaborating with creative teams to create brands with impact across multiple industries and formats (identity systems, editorial design, campaigns, and corporate/event materials).

Katia Meza

Brand Designer & Art Director specialized in branding, visual identity, and brand communication. I develop visual communication and brand positioning strategies through branding, digital content, and advertising campaigns—always with strong attention to detail and a consistent visual system approach. I enjoy interpreting creative briefs, translating business objectives into functional visual solutions, and collaborating with creative teams to create brands with impact across multiple industries and formats (identity systems, editorial design, campaigns, and corporate/event materials).

Available to hire

Brand Designer & Art Director specialized in branding, visual identity, and brand communication. I develop visual communication and brand positioning strategies through branding, digital content, and advertising campaigns—always with strong attention to detail and a consistent visual system approach.
I enjoy interpreting creative briefs, translating business objectives into functional visual solutions, and collaborating with creative teams to create brands with impact across multiple industries and formats (identity systems, editorial design, campaigns, and corporate/event materials).

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Senior Designer & Art Director at +SIMPLE MARKETING AGENCY
March 1, 2025 - Present
Lead creative development of campaigns and brand communication for companies across different industries. Responsible for developing visual strategies, visual identities, social media content, and corporate materials, from concept to production. Featured work includes strategy and content for NOWUS, community management for Quinta Mompaní, branding for F&A, and visual direction for CardioQuorum and The White Glove Company.
Graphic Designer (Freelance) at CEM – CONFERENCIA EPISCOPAL DE MÉXICO
January 1, 2025 - Present
Provide editorial design and institutional communication for national-scope projects. Develop publications, observatories, newsletters, press materials, and digital content while maintaining the institution’s visual identity and consistency across deliverables.
Design & Visual Communication (LATAM) at WILO LATAM
August 1, 2021 - Present
Responsible for development of internal and external visual communication for Latin America, ensuring graphic consistency across corporate materials, campaigns, and international events. Produced printed communication (catalogs, brochures, flyers, banners, POP materials) and digital communication (commercial presentations, social media content, internal communications, and corporate/product videos).
Brand Designer & Art Director at TÁNDEM CREATIVIDAD
August 1, 2021 - March 1, 2025
Develop visual strategies and brand positioning through branding, digital content, advertising campaigns, and consistent visual systems. Design identity systems and editorial applications, including graphic communication and corporate materials. Supported projects across sectors such as education and hospitality (e.g., rebranding for Universidad Mondragon México, branding for Hotel Casa Postal, and city branding for Tequisquiapan Pueblo Mágico), plus visual communication for institutional and commercial campaigns.
Brand Designer · Graphic Designer · Visual Communication at UVM Online / UVM Cuernavaca
May 1, 2020 - April 1, 2025
Support brand development from strategy to visual applications, including art direction and consistent brand communication systems. Work across editorial design (catalogs, brochures, magazines, presentations, and corporate materials), visual communication campaigns, social media design, and corporate presentations for commercial and institutional contexts.

Education

Add your educational history here.

Qualifications

Master’s Degree in Business Administration (MBA), Finance track
August 1, 2021 - July 13, 2026
Bachelor’s Degree in Graphic Design
August 1, 2013 - September 1, 2019

Industry Experience

Education, Media & Entertainment, Professional Services, Travel & Hospitality, Non-Profit Organization