Available to hire
I’m a freelance Graphic Designer based in Sydney, with 7+ years of experience across branding, packaging, and both print and digital design, predominantly in the beauty industry. I’ve partnered with a range of clients to create thoughtful, impactful design that elevates their brands.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Design Lead
January 1, 2021 - October 15, 2025Led design team and oversaw design across Australia and New Zealand. Directed campaigns from briefs to post-production. Led print, packaging, and seasonal design for new product launches. Directed digital design: websites, paid ads, emails, and animations. Provided art direction and brand strategy across campaigns. Led brand elevation and consistency. Collaborated with marketing and CRM agencies to deliver integrated marketing. Led creative workflows and agency collaborations to ensure brand consistency. Led the design team across Australia and New Zealand.
Design Lead / Brand Designer
January 1, 2023 - October 15, 2025Led design across Australia and New Zealand; managed campaigns from briefs to post-production; directed print, packaging, and seasonal design for new product launches; led digital design including websites, ads, emails, and animations; provided art direction and brand strategy; led brand elevation and consistency; collaborated with marketing and e-commerce to enhance brand identity across digital platforms.
Brand Designer / Creative Lead at L’Occitane, Elemis & Grown Alchemist
January 1, 2024 - PresentDirected campaigns for L’Occitane, Elemis and Grown Alchemist; led design across brand identities, packaging, and campaigns for print and digital; collaborated with marketing and CRM teams to deliver integrated campaigns and maintain brand coherence.
Senior Designer/Manager at Cult Beauty
June 1, 2023 - December 1, 2023Spearheaded brand refresh and seasonal campaigns.
Working within CMS constraints, maximising output.
Managed team of mid-weight and junior designers.
Directed campaigns from briefs to post-production.
Mid-Weight Designer at Cult Beauty
November 1, 2021 - June 1, 2023Created animation and video content for promotions.
Served as the main contact for print and website design.
Collaborated with stakeholders to ensure brand consistency.
Brand Designer / Graphic Designer at L’OCCITANE Group
January 1, 2018 - December 31, 2021Led branding, packaging, print and digital design, including art direction for multi-channel campaigns. Collaborated with marketing and CRM agencies to deliver integrated campaigns and strengthen brand equity. Directed creative workflows and coordinated with external agencies to ensure consistent brand execution across Australia and New Zealand.
Brand Designer / Graphic Designer at L’OCCITANE Group
January 1, 2021 - PresentContinued brand identity and packaging work across campaigns in London and Sydney, overseeing design delivery across digital, print and packaging. Led cross-market collaboration to maintain brand standards and support regional marketing initiatives.
Creative Lead / Brand Designer at L’OCCITANE, Elemis & Grown Alchemist
January 1, 2024 - December 31, 2025Oversaw creative direction and brand design for select campaigns and product launches, partnering with marketing, CRM and agencies to elevate brand identity across digital and physical touchpoints. Managed design teams and workflows for consistency across campaigns in Australia and beyond.
Education
BA (Hons) Graphic Design at Nottingham Trent University
September 1, 2015 - July 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
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