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I’m a versatile creative with experience in brand identity, content creation, and video storytelling. I help brands and businesses connect with their audiences through thoughtful design, engaging visuals, and compelling multimedia content. With a background spanning social media, digital campaigns, print, and experiential projects, I deliver work that is visually striking, consistent, and aligned with brand values. I thrive in collaborative and remote settings, adapting quickly to project needs while maintaining attention to detail and deadlines.…I’m a versatile creative with experience in brand identity, content creation, and video storytelling. I help brands and businesses connect with their audiences through thoughtful design, engaging visuals, and compelling multimedia content. With a background spanning social media, digital campaigns, print, and experiential projects, I deliver work that is visually striking, consistent, and aligned with brand values. I thrive in collaborative and remote settings, adapting quickly to project needs while maintaining attention to detail and deadlines.

Katie Hobbs

Content Creator, Social Media Manager, Social Media Freelancer, +1

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I’m a versatile creative with experience in brand identity, content creation, and video storytelling. I help brands and businesses connect with their audiences through thoughtful design, engaging visuals, and compelling multimedia content. With a background spanning social media, digital campaigns, print, and experiential projects, I deliver work that is visually striking, consistent, and aligned with brand values. I thrive in collaborative and remote settings, adapting quickly to project needs while maintaining attention to detail and deadlines.…I’m a versatile creative with experience in brand identity, content creation, and video storytelling. I help brands and businesses connect with their audiences through thoughtful design, engaging visuals, and compelling multimedia content. With a background spanning social media, digital campaigns, print, and experiential projects, I deliver work that is visually striking, consistent, and aligned with brand values. I thrive in collaborative and remote settings, adapting quickly to project needs while maintaining attention to detail and deadlines.

Available to hire

I’m a versatile creative with experience in brand identity, content creation, and video storytelling. I help brands and businesses connect with their audiences through thoughtful design, engaging visuals, and compelling multimedia content.

With a background spanning social media, digital campaigns, print, and experiential projects, I deliver work that is visually striking, consistent, and aligned with brand values. I thrive in collaborative and remote settings, adapting quickly to project needs while maintaining attention to detail and deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Lead at Exhibition & Events Australia

July 1, 2025 - September 30, 2025

Built full brand identities from scratch for national exhibitions; designed cohesive digital and print assets (logos, signage, guides, worksheets, social media content); produced video storytelling content for promotional campaigns and event collateral; mentored junior creatives; managed multiple campaigns in a fast-paced environment; collaborated weekly with stakeholders to maintain alignment and evolve campaigns.

Creative Lead at Exhibition & Events Australia

July 1, 2025 - September 30, 2025

Built full brand identities from scratch for national exhibitions, ensuring assets reflected each event’s values and community. Designed cohesive digital and print assets—including logos, signage, guides, worksheets, and social media content. Produced video storytelling content for promotional campaigns and event collateral. Mentored junior creatives, fostering collaboration, and maintained steady communication in a fast-paced environment. Managed multiple campaigns concurrently and partnered weekly with stakeholders and creative partners to keep projects aligned and evolving.

Social & Content Manager at Black Star Pastry

May 1, 2023 - September 30, 2025

Directed photoshoots, storyboarding, and brand-aligned imagery for campaigns; created resources, templates, and guidelines to maintain visual identity; led end-to-end social media strategy and content creation; produced on-brand guides and campaign assets; directed and captured photography and video content for Instagram and Facebook; managed content calendars.

Social & Content Manager at Black Star Pastry

May 1, 2023 - September 30, 2025

Directed photoshoots, storyboarded campaigns, and captured brand-aligned imagery. Created resources, templates, and guidelines to maintain a consistent visual identity. Led end-to-end social media strategy and content creation, balancing visuals with brand storytelling. Produced on-brand guides and campaign assets for cohesive identity. Directed photography and video content for Instagram and Facebook. Managed content calendars to ensure consistent messaging and rollout.

Social & Digital Marketing Executive at Lotte Duty Free Oceania

November 1, 2022 - September 30, 2025

Produced weekly sales reports and content performance insights to optimize campaigns; maintained visual merchandising and asset quality across eCommerce platforms; led community management across social media; end-to-end content creation across Facebook, TikTok and Instagram; collaborated with major clients (COTY, L’Oréal) to develop tailored content; partnered with external agencies to enhance digital presence.

Social & Digital Marketing Executive at Lotte Duty Free Oceania

November 1, 2022 - September 30, 2025

Produced weekly sales reports and content performance insights to optimize campaigns. Maintained visual merchandising and asset quality across eCommerce platforms. Led community management across social media, driving engagement and brand loyalty. Executed end-to-end content across Facebook, TikTok, and Instagram—from concept and photography to graphic design, editing, scheduling, and publishing. Collaborated with major clients (COTY, Calvin Klein, Marc Jacobs) and L’Oréal to develop tailored social campaigns and partnered with external agencies to extend digital reach.

Ecommerce Coordinator at Stoned Crystals

May 1, 2021 - September 30, 2025

Managed product photography, uploads, and website merchandising; planned and coordinated photoshoots to align content with brand aesthetics; coordinated closely with the founder on weekly basis to support smooth digital product launches.

Ecommerce Coordinator at Stoned Crystals

May 1, 2021 - September 30, 2025

Managed product photography, uploads, and website merchandising. Planned and coordinated photoshoots, ensuring content aligned with brand aesthetic. Coordinated weekly with the founder to support smooth digital product launches.

PR & Multimedia Coordinator at Therapy Shoes

February 1, 2021 - September 30, 2025

Designed brand-aligned marketing collateral (lookbooks, EDMs, website banners); produced themed video series for Instagram & Facebook; managed influencer partnerships, community engagement, and PR campaigns; edited and retouched photography to maintain consistent visuals.

PR & Multimedia Coordinator at Therapy Shoes

February 1, 2021 - September 30, 2025

Designed brand-aligned marketing collateral (lookbooks, EDMs, website banners). Produced themed video series for Instagram and Facebook to boost engagement. Managed influencer partnerships, community engagement, and PR campaigns. Coordinated closely with the founder on a weekly basis, supporting smooth digital product launches. Edited and retouched photography to maintain consistent visuals.