Hi there, I’m Katie Higgins—Senior Content Specialist and freelance writer focused on storytelling that engages and converts. I thrive in fast-paced environments and excel at crafting polished content for diverse audiences across multiple channels.
I’m passionate about data-informed storytelling, mentoring teammates, and building collaborative, cross-functional cultures. I love turning insights into practical messaging and experiences that strengthen brand loyalty and drive impact.
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I wrote a story exploring why folks who grew up abroad decided to return to Belgrade — and what kept them from going back. In the piece, I explore:
What it’s like to feel caught between cultures: not quite “from here,” not quite “from there,” and how that shapes identity.
How people came looking for stability — not just financially, but in their work, in their day-to-day, and in feeling like they belong somewhere.
What it means to want both a good job and a good life: more balance, fewer rat races, more meaningful work.
Why many of them see staying in Belgrade not as settling, but as a chance to grow, contribute, and bring back energy and ideas from abroad.
Living in a place I never thought I’d call home has changed me in ways I couldn’t have predicted. After moving from England and working at FishingBooker, I discovered that:
You don’t have to give up your dream job when you move abroad — here, I dove into writing, SEO, GIFs, e-commerce, and more.
People are fascinated by why you chose Serbia; answering that question taught me more about who I am and what I value.
Being vegetarian in a meat-loving food culture means finding your own rhythm — discovering Ajvar, pizza, snacks, and forging solutions when you miss “home flavours.”
Trying to speak Serbian, stumbling, listening more than talking — those awkward moments turned into some of the most meaningful connections.
Belgrade isn’t just somewhere you live; it’s somewhere you explore. Walking its streets, discovering cafes, forming friendships — that’s what makes a place home.
This story isn’t just about moving countries. It’s about finding growth, joy, and belonging in unexpected places.
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