Hi there, I’m Katie Higgins—Senior Content Specialist and freelance writer focused on storytelling that engages and converts. I thrive in fast-paced environments and excel at crafting polished content for diverse audiences across multiple channels. I’m passionate about data-informed storytelling, mentoring teammates, and building collaborative, cross-functional cultures. I love turning insights into practical messaging and experiences that strengthen brand loyalty and drive impact.

Katie Higgins

Hi there, I’m Katie Higgins—Senior Content Specialist and freelance writer focused on storytelling that engages and converts. I thrive in fast-paced environments and excel at crafting polished content for diverse audiences across multiple channels. I’m passionate about data-informed storytelling, mentoring teammates, and building collaborative, cross-functional cultures. I love turning insights into practical messaging and experiences that strengthen brand loyalty and drive impact.

Available to hire

Hi there, I’m Katie Higgins—Senior Content Specialist and freelance writer focused on storytelling that engages and converts. I thrive in fast-paced environments and excel at crafting polished content for diverse audiences across multiple channels.

I’m passionate about data-informed storytelling, mentoring teammates, and building collaborative, cross-functional cultures. I love turning insights into practical messaging and experiences that strengthen brand loyalty and drive impact.

See more

Language

English
Fluent

Work Experience

Remote Freelance Writer and User Researcher at Fishing Booker
July 1, 2025 - Present
Created high-quality, SEO-optimized blog content designed to drive organic traffic and increase customer conversions; conducted end-to-end user research projects to uncover customer behavior and pain points, translating findings into actionable insights; collaborated with internal stakeholders to align content and research goals with broader marketing and product strategies; interpreted and applied on-page SEO best practices to ensure content meets technical requirements for visibility; delivered outputs on time and to brief, maintaining consistent quality and deadlines.
Associate Product Marketing Manager at Fishing Booker
June 1, 2025 - September 15, 2025
Planned and executed customer-facing content marketing strategies for seasonal email and push notification campaigns that earned $1.5M in revenue in the first four months; developed quarterly and annual in-house content marketing calendars; created in-house documentation including product positioning guides, messaging standards, and market requirements for the Loyalty Program to drive awareness and company-wide training; provided editorial feedback on peer-written content; created 100+ short pieces of content in collaboration with designers, marketers, and engineers; conducted 20+ captain interviews to write long-form articles; created a content marketing dashboard to track CR, OR, conversions, revenue, and A/B test results to drive future campaigns.
Senior Content Marketing Manager at Fishing Booker
March 1, 2022 - September 15, 2025
Produced and edited high-quality content for the Fishing Booker blog and website; wrote and edited over 500 listing descriptions, over 200 landing pages on a variety of topics, and 90+ blog articles, contributing to a 150% increase in blog-assisted conversions and improved search rankings; authored a range of short copy including Google ad copy, social media copy, and product/UX copy; provided editorial feedback on peer-written content; led successful outreach campaigns to media outlets to gain brand coverage; created quarterly content calendars for partner-facing marketing campaigns; researched and prepared fresh monthly articles, emails, and push notification copy that increased engagement by 10%.
Senior Content Marketer at FishingBooker
March 1, 2022 - September 15, 2025
Planned and executed customer-facing content marketing strategies for seasonal email and push campaigns that generated $1.5M in revenue in the first four months; developed quarterly and annual in-house content calendars; authored and edited product positioning guides and market requirements for loyalty initiatives; provided editorial feedback on peer content and produced 100+ short copy pieces with designers, marketers, and engineers; conducted interviews with 20+ captains to inform content; built a content marketing dashboard to track metrics and optimize future campaigns.
Associate Product Marketing Manager at FishingBooker
June 1, 2025 - September 15, 2025
Planned and executed customer-facing content marketing strategies for seasonal emails and push notifications; created in-house customer-facing content calendars with strategy overviews, workload plans, and advanced campaign prep; produced in-house documentation including product positioning guides and messaging standards for the Loyalty Program; provided editorial feedback on peer-written content; created 100+ short copy pieces in collaboration with designers and engineers; conducted interviews with 20+ captains; built a content marketing dashboard to monitor results and inform future campaigns.
Remote Freelance Writer and User Researcher at Independent Contractor / Freelance
July 1, 2025 - Present
Create high-quality, SEO-optimized blog content to drive organic traffic and increase conversions; conduct end-to-end user research to uncover customer behavior and translate findings into actionable insights; collaborate with internal stakeholders to align content and research goals with broader marketing and product strategies; apply on-page SEO best practices to ensure visibility and rankings; deliver outputs on time and with consistent quality; maintain a content and research dashboard to track results and inform future campaigns.
Freelance Writer and User Researcher at Fishing Booker
July 1, 2025 - Present
Create high-quality, SEO-optimized blog content designed to drive organic traffic and increase customer conversions; conduct end-to-end user research projects to uncover customer behavior and pain points, translating findings into actionable insights; collaborate closely with internal stakeholders to align content and research goals with broader marketing and product strategies; interpret and apply on-page SEO best practices, ensuring content meets technical requirements for visibility and ranking; deliver content and research outputs on time and to brief, consistently meeting quality and deadline expectations.
Associate Product Marketing Manager at Fishing Booker
June 1, 2025 - September 15, 2025
Planned and executed customer-facing content marketing strategies for seasonal email and push notification campaigns that earned $1.5m in revenue over the first four months; developed quarterly and annual in-house customer-facing content marketing calendars that provided marketing team with strategy overviews, workload organization, and advanced campaign preparation; created and executed in-house documentation including product positioning guides, messaging standards, and market requirements for Fishing Booker's Loyalty Program to drive awareness and provide company-wide training; provided editorial feedback on peer-written content, including product copy, marketing campaigns, and long-form articles to maintain high-quality across channels; created 100+ short pieces of copy in collaboration with designers, performance marketers, and engineers, including ad copy, social media copy, product/UX copy, and product landing page copy; conducted interviews with 20+ captains to write insightful
Senior Content Marketing Manager at Fishing Booker
March 1, 2022 - September 15, 2025
Produced and edited high-quality content for the Fishing Booker blog and website, while conducting competitor analysis and SEO research to apply best practices and enhance brand visibility; wrote and optimized over 500 listing descriptions for Fishing Booker partners, over 200 landing pages on various topics for the main site, and 90+ blog articles, leading to a 150% increase in blog-assisted conversions and higher search rankings; wrote a variety of short copy pieces including Google ad copy, social media copy, and product/UX copy; provided editorial feedback on peer-written blog articles, landing pages, social copy, and Google ad copy; conducted successful outreach campaigns to media outlets to gain brand coverage and links; created quarterly content calendar for partner-facing campaigns that increased brand awareness; researched and prepared fresh monthly articles, email copy, and push notification copy that led to a 10% increase in engagement.

Education

BA in Philosophy at Heythrop College, University of London
September 1, 2007 - June 1, 2010
BA in Philosophy at Heythrop College, University of London
September 1, 2007 - June 1, 2010
BA in Philosophy at Heythrop College, University of London
September 1, 2007 - June 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Exploring Identity, Stability & Lifestyle: Voices from FishingBooker’s Diaspora

    I wrote a story exploring why folks who grew up abroad decided to return to Belgrade — and what kept them from going back. In the piece, I explore:

    What it’s like to feel caught between cultures: not quite “from here,” not quite “from there,” and how that shapes identity.

    How people came looking for stability — not just financially, but in their work, in their day-to-day, and in feeling like they belong somewhere.

    What it means to want both a good job and a good life: more balance, fewer rat races, more meaningful work.

    Why many of them see staying in Belgrade not as settling, but as a chance to grow, contribute, and bring back energy and ideas from abroad.

    paper Things I Learned Living in Belgrade: Career, Culture & Everyday Surprises

    Living in a place I never thought I’d call home has changed me in ways I couldn’t have predicted. After moving from England and working at FishingBooker, I discovered that:

    You don’t have to give up your dream job when you move abroad — here, I dove into writing, SEO, GIFs, e-commerce, and more.

    People are fascinated by why you chose Serbia; answering that question taught me more about who I am and what I value.

    Being vegetarian in a meat-loving food culture means finding your own rhythm — discovering Ajvar, pizza, snacks, and forging solutions when you miss “home flavours.”

    Trying to speak Serbian, stumbling, listening more than talking — those awkward moments turned into some of the most meaningful connections.

    Belgrade isn’t just somewhere you live; it’s somewhere you explore. Walking its streets, discovering cafes, forming friendships — that’s what makes a place home.

    This story isn’t just about moving countries. It’s about finding growth, joy, and belonging in unexpected places.