I'm Katie Rebecca Johnson, a data-driven, versatile Marketing Manager with 8 years of experience driving growth and engagement for global tech, SaaS, and media organizations. I'm a true marketing generalist, skilled at leading integrated multi-channel campaigns, high-impact events, go-to-market (GTM) strategies and demand-generation programs that accelerate pipeline and ROI. I'm an expert in stakeholder management, social media strategy, CRM/marketing automation and analytics, with a hands-on approach to project delivery across teams and regions. I consistently turn cross-functional collaboration into measurable commercial impact.…

Katie Rebecca Johnson

I'm Katie Rebecca Johnson, a data-driven, versatile Marketing Manager with 8 years of experience driving growth and engagement for global tech, SaaS, and media organizations. I'm a true marketing generalist, skilled at leading integrated multi-channel campaigns, high-impact events, go-to-market (GTM) strategies and demand-generation programs that accelerate pipeline and ROI. I'm an expert in stakeholder management, social media strategy, CRM/marketing automation and analytics, with a hands-on approach to project delivery across teams and regions. I consistently turn cross-functional collaboration into measurable commercial impact.…

Available to hire
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Skills

Experience Level

Language

English
Advanced

Work Experience

Global Engagement Marketing Manager
August 22, 2022 - September 23, 2023
Led global demand generation campaigns across EMEA and the US, supported Sales with pipeline-focused programs, and delivered integrated multilingual multi-channel campaigns (specifically social) contributing to a 15% increase in deal conversion. Owned GTM execution for product launches, translating features into benefit-led, conversion-focused messaging. Planned and optimized webinar programs via Zoom, Salesforce and Pardot, improving SQL conversion. Built nurture flows and post-campaign insights to improve lead quality and engagement at scale.
Marketing & Events Manager at Aspiration Digital
September 24, 2024 - January 25, 2025
Led demand and growth strategy for a flagship digital careers conference, scaling reach, attendance and partner participation. Scaled the event from 250 to 1,000+ attendees through targeted outreach and campaign-led acquisition. Secured sponsorships and strategic partnerships, including a podcast launch to maximize reach and commercial impact. Owned digital acquisition across paid social, organic social and website content. Managed stakeholders, speakers and suppliers and budgets to deliver a high-impact live event.
B2B Marketing Manager at TikTok AU-NZ
May 25, 2025 - September 25, 2025
Owned integrated demand generation campaigns targeting brands across AU/NZ, with accountability for pipeline and revenue and new account activation. Delivered apps on TikTok IRL and virtual events (150+ attendees), driving 13% revenue growth and 40% above-target new account activations. Executed multi-channel programs across email, paid and organic social, gifting, round tables and field activations to support acquisition and retention. Built ROI dashboards and reporting frameworks, translating performance data into scalable optimization actions.
Marketing Specialist at JCDecaux Australia
July 24, 2024 - September 24, 2024
Supported integrated product and demand generation campaigns aligned to commercial objectives, including product launches and PR-led initiatives. Developed sales enablement and marketing collateral to support agency and direct acquisition and retention. Managed organic and paid social performance and copy across multiple product portfolios. Coordinated award submissions and PR activity, securing coverage across major industry publications. Partnered with internal teams to translate campaign performance into insights for future optimization. Delivered end-to-end bespoke OOH campaigns and activation drives delivering high-impact live events.
Marketing Specialist at JCDecaux Australia
December 24, 2024 - May 25, 2025
Supported integrated product and demand generation campaigns across portfolio. Led end-to-end campaigns including PR and awards. Managed budgets and stakeholder coordination.
Marketing Specialist at JCDecaux Australia
November 25, 2025 - Present
Out-of-Home media campaigns. Ongoing engagements.

Education

BA Media and Communications (First Class Honours) at Canterbury Christ Church University
January 1, 2014 - January 1, 2017
Level 3 Diploma in Art and Design at University for the Creative Arts
January 1, 2012 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services

Skills

Experience Level