The Initial

I’m a no-bullshit marketing freelancer. I have 17+ years of experience and have held CMO/COO titles. I’m a weird hybrid of PR/Sales/Community building/Content/Ops, making me perfect for small businesses that want to hire 1 freelancer, not 4.

Things I’m great at:

1. Sales & networking. I have a large network because I love getting to know people and building communities. I build connections based on trust and mutual benefit. I’m the least sales-y salesperson, but it works because I believe in what I promote. Used to pitching services starting at $120k.

2. Getting media coverage, writing content that no AI can produce (original reporting and interviews), organising and promoting events, and managing online communities. If you want people to know about something you are doing, I’m your women.

3. Improving internal processes (finance, HR, service delivery, customer services, etc.) so you can grow. Previously taken agencies from 2 to 15 employees, as well as building departments from scratch.

I love working with small businesses operating in:

Professional services: digital/UX/CRO agencies, entrepreneur incubators, professional associations or networks, conferences, etc.)

Food, travel, or culture-related businesses: coworking, nomad support, tours, events, guided travel groups, workshops, or experiences.

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